Film advertisement created by DDB, United States for Cotton Incorporated, within the category: Public Interest, NGO.

Who better than an action movie stunt to tell you about safety in movies? Film advertisement created by McCann, Chile for Mutual de Seguridad, within the category: Public Interest, NGO.

Ku-chan, 10 years old senior cat, is now living in the north of Japan His previous owner, Ono-san is currently living in the suburbs of Tokyo. It’s been about two years since they had separated from each other. Does Ku-chan still recognize the voice of Ono-san who had spent his childhood with? The average lifespan of house cats in Japan is 15.04 years (According to the 2016 Survey). And more than 40% of cat owners in Japan live with senior cats aged over 7 years. Japan is said to have the longest life expectancy in the world, but human beings are not the only ones living longer in Japan. Cats’ life expectancy has also been increasing. For these reasons, a cat food brand KAL KAN(well-known WHISKAS worldwide) made this film to celebrate longevity with the theme of “The bond cultivated between senior cats and their owners." Content advertisement created by BBDO, Japan for Kal Kan, within the category: Pets.

Google Don't Come Here is a side project made in Brazil to preserve street art on street view. Context: In Sao Paulo, Brazil, a warrant has been issued to remove all street art on the city. It was news all over the country and people got crazy about it. So, in an attempt to preserve street art, we are asking to Google to don't refresh Google Street view on some roads, and help street art lives forever on the internet.

Digital advertisement created by McCann, United States for Gears of War, within the category: Gaming.

Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.

The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.

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Saudis lacked understanding of what low-fare airlines is and flyadeal was not top of mind in the category. We created a rapid boost in brand and category awareness and pranked the nation on social media with Cargo Passenger Class, a "new breakthrough in aviation that allows you to travel in the cargo hold”. After creating a full immersive experience of CPC including poster ads, a documentary video, and entire booking site, we revealed that it was all a joke with the campaign slogan "you don't have to go to this length for a good deal... fly for less with flyadeal". In 24 hours, CPC and flyadeal were trending number 1 on Twitter and Google and web traffic increased by 7 folds in the first day and sustained at 3X plus over the next 4 weeks. Digital advertisement created by 77Media, Saudi Arabia for flyadeal, within the category: Transport.

Channel 4 has partnered with Balmain, the historic Parisian luxury fashion house, and that house’s Creative Director Olivier Rousteing, to create brand new short-form drama series, Fracture, starring US singer songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Skate Kitchen). Fracture launches on the 2nd September. It represents Channel 4’s first ever branded entertainment drama series and the first time a fashion house has partnered with a broadcaster in this way – with the cast’s wardrobe featuring Balmain’s Fall 2021 designs throughout each of the 5 x 8 minute episodes.

The motivation is to encourage 1,000 truck drivers to have a health check-up. The check-up stations will be positioned at truck stops where drivers park up to rest on long journeys, position across major highways of the UAE in Sharjah, Dubai and Abu Dhabi. As well as a health check-up, drivers will be able to play computer games linked to fitness and mobility skills and have refreshments. Film advertisement created by Serviceplan, United Arab Emirates for Bridgestone, within the categories: Automotive, Public Interest, NGO.

This is a measure to arouse interest in Red Bull Race Day. Focusing on the roaring sound of racing machines, we created a flip book with a super-difficulty level using a cartoon-like onomatopoeia expression unique to Japan. Film advertisement created by dentsu inc., Japan for Red Bull Japan CO., within the categories: Non-Alcoholic Drinks, Sports.

Film advertisement created by The Martin Agency, United States for Discover, within the category: Finance.