Experiential advertisement created by Thinkmodo, United States for Spider-Man, within the category: Movies.

Ambient advertisement created by Ogilvy, Italy for Titanbet, within the category: Gaming.

Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign addressed the unthinking behavior of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behavior change by encouraging everyone to switch to a re-usable cup. Film advertisement created by JWT, Ireland for Dublin City Council, within the category: Public Interest, NGO.

Film advertisement created by Dufresne-Corrigan-Scarlett, France for Intersnack, within the category: Confectionery, Snacks.

Direct advertisement created by Seligemig, Denmark for Game Of Thrones, within the category: Media.

2 films, 10 different finals and a advertising boy that is one of the biggest stars in world football. All of that in just one place: The Incredible Kibon's Video Machine. For divulge the most selling icecream of Brazil, Tablito, we create a Youtube Brandchannel with a resource never seen before: Two players that, side by side, show situations which complement each other. But with one little detail that makes all the difference: Whenever someone push the machine's lever, they saw a new final of the history. Just follow the link: www.kibontablito.com.br Digital advertisement created by F.biz, Brazil for Kibon, within the category: Food.

Film advertisement created by BETC, France for Intima, within the category: Health.

Film advertisement created by Great Works, Sweden for Electrolux, within the category: Electronics, Technology.

Film advertisement created by 180 Amsterdam, Netherlands for PlayStation, within the category: Gaming.

Ambient advertisement created by Thinkmodo, United States for 20th Century Fox, within the category: Media.

In the last 25 years in Armenia more than 40.000 girls lost their chance to be born. The reason were gender-selective abortions. Doping Creative Agency is doing its part in tackling this problem - launching #Bavakane (#Enough), a social advertising campaign, later joined by RA Ministry of Health and endorsed by the Prime Minister and First Lady of Armenia. As part of the campaign on October 11, International Girl Child Day, we colored the statue of Mother Armenia - the tallest statue in Yerevan - red, accompanied by a video ad and a website with information on the problem. The campaign was widely discussed on social media - 13.000.000 impressions - and stimulated positive dialogue on the topic. Integrated advertisement created by Doping, Armenia for Doping, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by & Co., Denmark for The Danish Cancer Society, within the category: Public Interest, NGO.

French animation collective Andy’s are back with a new trailer for the open-world racing game "The Crew." After taking home prizes at Cannes Lions, NY Festivals, Epica, Clio and the Andys Awards for the Sequoia “Snail” ad and the game trailer for "ZombiU." It’s no surprise "The Crew" is nothing short of a CGI masterpiece. A cross between high-art car commercial and "Fast and Furious,” the trailer illustrates the concept of this customizable, multiplayer game in mesmerizing detail we watch car parts assemble like magnets, a feat that required extensive technical prowess and monitoring. The Andy's said they hope that this trailer would grab the attention of hard-core game fans as well as casual players. Mission accomplished.

What do you get when you give a Shepherd a video camera, LED lights and a whole bunch of sheep? A sheeptastic experience as evidenced by the fun spot for Samsung directed by James Rouse with The Viral Factory. After all, it seems only fitting that shepherds who gave us the great game of golf, be the first ones to usher sheep herding into the digital art age. Rouse and The Viral Factory enlist an enthusiastic group of herders known as the Baaa-Studs to make the magic happen over the hills of walls. Some amazing sights are to behold as man, machine and beasts combine to re-create the Mona Lisa, the video game Pong and an electronic fireworks display worthy of any Fourth of July.