Random Picks
Elemental has been hard at work in our Elementalab to create Elementalog. It’s time to make failures a little more festive.
Film advertisement created by Grey, United States for NFL, within the category: Public Interest, NGO.
Film advertisement created by VCCP, Czechia for Březňák, within the category: Alcoholic Drinks.
We made a crossover between the most watched soap operas in Peru, which is something never seen before on television. In this case, one of the main characters died, but he donated one of his organs to another character (from another soap opera) so he could live. This particular case gave a very powerful message to millions of viewers in Peru and made the media from this country talk about a very important subject as is it organ donation. We have one of the minor rates in Latinoamerica (just 2 donors for each million of people). So, we worked together with the Ministerio de Salud, América Televisión and Del Barrio Producciones, just to generate awareness among citizens and improve those rates. Content advertisement created by Grey, Peru for Ministry of Health Perú, within the categories: Media, Public Interest, NGO.
Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.
COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.
Film advertisement created by Pereira & O’Dell, United States for Ad Council, within the category: Public Interest, NGO.
Film advertisement created by Wieden + Kennedy, United States for Amazon, within the category: Electronics, Technology.
Film advertisement created by TBWA, Uzbekistan for Master Card, within the category: Finance.
CureKids aren’t raising the money for the kids or their families – they’re raising it for research so that the lives of thousands of children can be improved, so MDS unashamedly put that call for money at the very heart of their idea, with the inference that Fight Night fighters are using coins to fix the fight. Film advertisement created by Media Design School, New Zealand for Les Mills, within the category: Public Interest, NGO.
Instead of important institutions getting the funding they need, it’s going towards a 25 billion dollar wall. People want to do something, but feel powerless. So, we created a digital wall that gets destroyed with each donation to an endangered institution, turning the anger of the world into positive change.
Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.
When the Canadian dollar tanked, the American dollar was going 35% further in Canada. So, we encouraged Americans to get 35% more by working with lg2.
Les Georgettes, a brand that’s part of the Altesse group, has been very successful since its creation in 2015. This success is due to an original concept: colourful and customizable cuffs. Each woman creates her own piece of jewellery which she can personalize with reversible leather bands. Many French women, including First Lady Brigitte Macron, fell in love with this Made In France brand (500K followers). Those most attached to the brand have even created their own very active Facebook community, a place of sharing where this bracelet represents a rallying sign and allows thousands of women to form a benevolent bond between themselves with a rare intimacy. It is on this basis that the brand chose Marystone as its partner for its first advertising campaign. The ambition is to give a new impetus to the brand by celebrating Les Georgettes’s state of mind. A brand name that sounds like a collective of women. Women who have in common that they wear jewellery with character because they want to be seen and heard. Women who share a state of mind that can be summed up by a new version of the french republic motto : Liberty, Creativity, Sorority. Digital advertisement created by Marystone, France for Les Georgettes, within the categories: Fashion, Personal Accessories.
Film advertisement created by Wieden + Kennedy, Netherlands for FIFA 15, within the category: Gaming.