Berlin agency glow donates a poster in a prominent space in Berlin wrapped in rescue blankets with 400 rescue blankets to take away for the up to 10.000 homeless in Berlin. The poster was handed over to the German Red Cross and their "Wärmebus“ (warming bus), that helps and picks up homeless every night.

Film advertisement created by Dare, Canada for B2ten, within the category: Public Interest, NGO.

Audi’s Rover celebrates its film debut in Scott’s sci-fi blockbuster Alien: Covenant, representing unchartered territory for the brand in the genre and for the first-time, casting a spotlight on an Audi space exploration vehicle vs. an earth dwelling car. The Rover was developed by Audi in cooperation with German start-up Part Time-Scientists, and will soon embark on an actual mission to space. Covenant’s original in-world short was shot during the film’s principal photography in Australia on one of the film’s biggest sets.

Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.

You can’t avoid it. Every news cycle confirms that the world is heading in a disturbing new direction. One where authoritarianism, xenophobia, bigotry and corruption threatens to be the new normal. While our leaders spew their hateful vitriol all over social media, we realise the importance of telling the story of different kind of leader. One that was condemned to a prison cell for 27 years at the hands of a brutal Apartheid regime, and emerged only to choose love and forgiveness over hate. One that led his country to a peaceful democracy where every race, religion and creed would be free and equal. His name is Nelson Mandela and the world needs him now more than ever. But as Barack Obama remarked in his recent speech marking the former president’s centenary memorial, “We will never see the likes of Nelson Mandela again. But let me say to the young people of Africa and the young people around the world -- you, too, can make his life’s work your own.” In this context Ogilvy Johannesburg, in partnership with Philips and The Nelson Mandela Foundation conceived a way to turn Mandela’s legacy into a tangible action that is accessible to all. #ShavetoRemember, a call to action for all people from South Africa and beyond, to find the Mandela within them in them by getting his iconic haircut. It’s more than a hairstyle. Getting Madiba line shaved into your hair is a visceral commitment to bring those values to a divided world – no matter who you are, where you come from or how small your sphere of influence is. What has turned into a social movement was launched with a film. The film opens with a recording of Mandela's inaugural speech. This sets the scene as his words are delivered by a diverse cast of South Africans. Every word in the ad is Mandela’s own. The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Mandela in them. Film advertisement created by Ogilvy, South Africa for Philips, within the category: Public Interest, NGO.

Film advertisement created by GPYR, Australia for Danone, within the category: Food.

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day. With this in mind, Uber Canada in partnership with MADD Canada are launching a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving. The partnership campaign kicks off with the unveiling of a public service announcement, created by Zulu Alpha Kilo. With its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. The spot follows a mother who’s lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son. MADD Canada reminds viewers to make a responsible choice. Film advertisement created by Zulu Alpha Kilo, Canada for Uber, within the category: Public Interest, NGO.

Ferrari is more than just the world’s most legendary sport car. Ferrari is a thrill, an adventure, a drama, a feeling. And there’s only one place where you can find that Ferrari feeling – the one and only, award-winning Ferrari World Abu Dhabi. Film advertisement created by McCann, United Arab Emirates for Ferrari World, within the category: Hospitality, Tourism.

Sugar-sweet pop lyrics meet the metal musical genre in ‘Risen from Shadows’, a new band formed to front ‘The Dark Side of Sugar’ Musical Project, launched on World Diabetes Day, November 14th to draw attention to the adverse health effects of hidden sugar in food. The project is supported by with Action on Sugar and all proceeds will be donated to the fight against diabetes. The ‘Dark Side of Sugar’ band will give iconic sugary-sweet pop songs a metal makeover. "Is that too extreme?" asks Marcel Neumann, founder of Risen from Shadows. "No. It is not. Because sugar has an absolutely dangerous, dark side. Poor diet is a major contributor to serious and potentially fatal diseases such as type 2 diabetes. This is what we want to make clear with our music." The new music video from ‘Risen from Shadows’ illustrates these dangers in a frightening way. Features not only include the typical metal pentagrams, snakes and skulls are associated with the metal music genre, but also transforms sugar-rich food into creepy artefacts. Content advertisement created by Serviceplan, Germany for Action on Sugar, within the category: Public Interest, NGO.

A shocking news report featuring the effects of Britain's obsession with non sustainable transport options on the mating habits of the flora and fauna of this pleasant land.

THE RACIST KEYBOARD demonstrates the effects of racism in a simplistic manner. This special-build keyboard stands as a symbol against the menace of racism. Launched by World’s Fastest Pianist, it is an attempt at creating a world free of racism by instilling right values in our children.

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you're interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and 'for sale' signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it. Ambient advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Outdoor advertisement created by Les Gaulois, France for Transavia.com, within the category: Transport.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone. Digital advertisement created by Johannes Leonardo, United States for Coca-Cola, within the category: Electronics, Technology.

Tourism is the main source of income for the Dominican Republic. Only in 2017 more than 5.5 million tourists have visited the island, however, they tend to head to the very same 3 destinations: Punta Cana, Bávaro and La Romana beaches. This despite the fact that Dominican Republic has over 200 beach’s, each of them with its unique beauty. To promote the other less visited locations on the island, McCann Santo Domingo partnered with Sweet Memories Travel Agency, to create a first of its kind travel catalogue, which presented all the nation’s geolocated beaches, with real sand collected from each of them, and the true watercolor of them, composing a sort of coastal pantone of the country. Digital advertisement created by McCann, Dominica for Sweet Memories, within the category: Hospitality, Tourism.

Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.