Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections. The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches. Ambient advertisement created by Wasserman, Canada for BCAA, within the category: Public Interest, NGO.

Outdoor advertisement created by Fuel, Portugal for Link, within the category: Public Interest, NGO.

Film advertisement created by Iris, United Kingdom for Adidas, within the category: Sports.

La Voz del Corazon (Voice from the Heart) was born as an act of protest where pregnant women with megaphones connected to their developing children heartbeats allowed them, for the first time, being the ones expressing themselves in favor of being born and against the abortion law being discussed in the Chilean parliament. The initiative started in Santiago and it has expanded throughout the world, becoming the most seen and shared pro-life demonstration in history.

Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.

For 2018, the agency delivers its best wishes with Jacques Séguéla. The young agency Gloryparis shares the 83 years old pope of advertising’s recommendations. The video shows Jacques Séguéla turned into a puppet, speaking and moving as if controlled by a ventriloquist. If this greeting card is funny, it is also designed to be a humility lesson and a reminder that we shouldn’t take things as granted and that we relentlessly need to start over. Jacques Séguéla shows us that creativity is the key and that he remained a big kid. Happy new year to you all, and glory to Jacques.

Online video

When it comes to Formula 1, Brazilians are used to watching the races and the winners celebrating on the podium. But can you imagine how many other stories are behind the scenes in this world championship that blends speed and adrenaline? That's the goal of the #OnlyBandShows campaign, created by FCB Brasil for the network that this year started broadcasting the most popular auto racing category in the world. Band is now premiering the next video in the campaign. With the signature "Formula 1 now on Band. The more you see it, the more you love it," the new campaign video has an impactful take on the various stories that comprise the network's coverage, and will air on Band's TV and digital channels. Film advertisement created by FCB, Brazil for Band, within the categories: Media, Sports.

Online video

Film advertisement created by McCann, United States for Xbox, within the category: Gaming.

COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.

Film advertisement created by Dufresne-Corrigan-Scarlett, France for Intersnack, within the category: Confectionery, Snacks.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

WhatsApp is currently a free zone for cyberbullying. But now you can fight it. Established by law, all mobile internet operators may terminate the contract of those who use their services to intimidate. www.termsagainstbullying.com is a tool that helps victims report cyberbullies anonymously by providing all the information they need to break their contracts and get them off the Internet.