Random Picks
Opioid Addiction is something that is difficult to recognize. Someone close to us could be struggling, and we wouldn’t know until it’s too late. So we decided to show the world what it would be like if their friends started disappearing. We call it, the Anti-Social Experiment: a Facebook simulation showing the dangerously close effects of opioid addiction and overdose. Digital advertisement created by Miami Ad School, United States for American Society of Addiction Medicine, within the category: Public Interest, NGO.
38 percent of the U.S. population took a legitimately prescribed opioid. We’ll open a real Thrift Shop where people can buy things in exchange for opioids.
Queen Rules, an initiative created by FCB Inferno, challenges people everywhere to change how they think and play by switching the rankings of the King and Queen cards. This simple, yet powerful, idea is one way of sparking conversation around the unconscious gender bias that surrounds us – because sometimes the bias we don’t see, is as damaging as the bias we do. For examples of how to play, and which games work with Queen Rules, visit queenrulesproject.com or join the conversation with #QueenRules. All profits go to @HeForShe in support of gender equality.
In recognition of International Women’s Day, March 8, Ogilvy Paris launches an intrusive ad banner campaign with the French Associations “Stop Harcèlement de Rue”, “Les Effronté.es” and “Paye Ta Shnek” that's intended to awaken men to the experience of sexual harassment faced by women. Over the 7 and 8th in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Libération, BFM, L’Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them. Once they’ve experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NONC’ESTNON.
Repicturing Homeless is a project from Getty Images, who partnered up with fiftyfifty, a street magazine sold by homeless people. The premise of the project is to shift the negative public perception of the homeless, and to help raise funds for this community in a meaningful way. The public perception always sees homeless people as poor, desperate, and beyond help. This time, we want to send out a different message, by challenging people’s prejudiced beliefs, and putting homeless people’s hope and possibilities under the spotlight. To that end, we created this most conventional and most non-conventional stock photo collection, modeled by homeless people. We analysed the download data on Getty Images, and portrayed the homeless street vendors at fiftyfifty as different roles of common people in these most requested life and work situations, such as businessman, designer, cook, tourist, etc. The photos were then integrated into the Getty Images database, and all profits from the downloads go directly to fiftyfity to purchase apartments and house the homeless. More photographers and NGOs around the world are encouraged to join the project, and help us turn it into a global movement. Find out more about the project and join at: repicturinghomeless.com Digital advertisement created by Havas, Germany for Getty Images, within the category: Public Interest, NGO.
The title “Origins” came about as our way of paying homage to the pulse of Marmoset, to trace back the music to the people who make it all happen: our artists. They’re what keep us moving, their work is what inspires us — whether this be our roster artists or our own staff musicians. We’re infatuated with their stories, their backgrounds, struggles, and how they dream big. This was our way of saying, "we really like your music, thanks for letting us be one of your biggest fans." Our origins might be from Portland, but we’re always on the go, at the ready for collaboration in any city. No place is foreign to us, we’ll be there to deliver when a project needs great music.
Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.
Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.
Great developers and creatives can be very hard to reach with job ads, as most of them are perfectly happy where they are. So to get to them, we needed to get under the radar. A few days before Christmas we delivered the «trojan beer» to our main competitors: A crate of specially designed beers camouflaged as a friendly christmas gift. But after a day in the fridge, temperature sensitive ink made the label turn into a job ad.
The Google T-Rex game is cool, but the T-Rex was extinct 65 million years ago. It's a bit lame playing a game to try to save it. But what about those facing extinction today? We wanted to drive change by changing the T-Rex for those endangered species and their threats. When the connection comes back, people would still be able to save the animal through their donation. Now, playing with extinction can make everyone win. Digital advertisement created by Miami Ad School, Spain for WWF, within the category: Public Interest, NGO.
Right after launching a portfolio campaign were some of the greatest international TV stars from FOX’s Portuguese portfolio got in touch with the local fans, FOX Portugal and its Creative Team set a new challenge for their audience: to get in touch with aliens! Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them projected in laser, during the activation.
I Still Remain is a film that inspects and explores the inner workings, insights and inspirations of a man driven and informed by two fights with cancer. Written by Braulio Fonseca, directed by Jason Lindsey, and edited by Sai Selvarajan, I Still Remain, blends poetic introspection with cinematic observation to reveal a moving portrait of how serious illness carries intense emotional impact, and the transformative power in healing the mind, body and spirit. Lindsay was inspired to help Fonseca tell his story: how the psychological element was vital in living more fully, even while threatened by the ravages of illness. The director was determined to bring Fonsecas evocative, lyrical language to the screen. As he explains, Braulios writing mines an emotional journey we do not often see in the fight with cancer. We wanted to craft the message with an aesthetic that would translate the depths of his healing process to hopefully reach those looking for hope and restoration. Honoring the story with immersive and rhythmic visuals, Lindsay captures both intimate and expansive moments that reveal Fonsecas resurgence. From the purifying blank page of icy blue water to the worn decay of photographed graffitied walls, and the calloused skin of times toll. An admirer of Sai Selvarajans body of work, Lindsay approached the editor to shape a story that would blend voice and visuals, poetry and purpose. For Selvarajan, the challenge was met with passionate determination to uncover the universal and the personal, in a message aimed to inspire and connect. We wanted to capture the interior space of a cancer survivor and create a unique marriage of art and why, comments Selvarajan. Cancer, unfortunately, is something that most people have a personal experience with directly or indirectly. I was honored to be able to collaborate with Jason on this film, and I hope people are encouraged by Braulios story.
Christmas wheat is a well-known tradition in Croatia and we decided to share it with the world, literally. We’ve sown 195 bowls of wheat for 195 countries and we were live streaming the growing wheat in a project we call Wheat whisperer. Why the Whisperer? Everyone has heard the theory that talking to plants helps them grow, so we gave everyone a chance to talk to any of the 195 wheats and encourage its growth!
We all have that idea that wanders around our head. You know, the one that solves that one pet peeve you have? Often, an idea ends up forgotten as there is so much going on in our daily lives. But what if you had the manpower and time to actually bring that idea to life? This is exactly what Startup in 24 hours is for. We gathered a bunch of enthusiastic people to work on equally cool ideas for 24 hours straight.
2017 was the year the battle of A.I. voice assistants started, so for Christmas we made Google Home, Alexa, Cortana and Siri make peace in the worlds first A.I. Christmas Choir.
