Film advertisement created by Mullen, United States for Ulta Beauty, within the category: Health.

Digital advertisement created by Thinkmodo, United States for Popcorn Indiana, within the category: Confectionery, Snacks.

Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

Film advertisement created by Yard, United States for Wrangler, within the category: Fashion.

Film advertisement created by FCB, United States for Kmart, within the category: Retail Services.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

When your child can’t find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at SoundItOutTogether.org, which also offers free expert-vetted resources to guide conversations. The campaign—a collaboration between the Ad Council and Pivotal Ventures, an investment and incubation company created by Melinda Gates—comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need. Songs, videos and resources will be available in English and Spanish. Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs. “The most impressionable minds of any group of people are the minds of children. In America, the most systematically attacked and targeted community is the ‘Black’ community,” said KAMAUU, who wrote and recorded a song inspired by his conversation with Howie, a 14-year-old from New York. “I was drawn to participate and be a part of this project in the name of self-preservation. In doing what I can to help the youth and parents (fathers and mothers), I can help create a better community for myself and for my future children.” “Conversations with young people about their emotional health and wellbeing can be difficult, but are critically important, especially during a pandemic that has left many feeling isolated and alone,” said Dr. Renee Wittemyer, Director of Program Strategy and Investment for Pivotal Ventures. “The Sound It Out campaign uses the unique power of music to help young people and the adults who care for them find a common language to express these emotions. Innovative efforts like this one are essential to helping more young people get the support they need.” There is currently a mental health crisis among our nation’s youth. The transitional period of adolescence marks a critical time for parents and caregivers to engage their children in conversations around their emotional wellbeing. • According to the National Institute of Mental Health, more than half of mental illness begins before age 14 • The U.S. Centers for Disease Control and Prevention (CDC) reports the suicide rate nearly tripled among young people aged 10-14 between 2007 and 2017 • A CDC analysis shows that the share of emergency room visits for mental health challenges, like panic and anxiety, increased by 31% among adolescents aged 12-17 during the pandemic, indicating the negative effects of social isolation and lockdowns “The Sound it Out project is a labor of love. Grounded in careful consideration of the cultural nuances relevant for Black and Latinx families, this project is led by a team with deep commitment to getting the conversation right,” said Dr. Alfiee Breland-Noble, psychologist and founder of mental health nonprofit the AAKOMA Project. “Together, we have worked diligently to incorporate a culturally fluent approach to supporting families of color in building effective conversations for reducing mental illness stigma and fostering emotional wellbeing. I am so proud to be a team member and expert advisor on this project.” “Getting middle schoolers to open up about their emotions can be hard, but music is a powerful medium that helps us put our thoughts and feelings into words. When we can’t find a way to say it, there’s probably a song that can,” said Heidi Arthur, Chief Campaign Development Officer at the Ad Council. “At a time when it couldn’t be more needed, Sound It Out uses music to help parents and caregivers have more meaningful conversations with their kids about their emotional wellbeing.” Public service advertisements (PSAs) for the campaign, developed by McCann with support from Casanova//McCann, EGAMI Group and Mass Appeal, will appear nationwide in time and space donated by the media. The campaign also features a music video for KAMAUU’s song “Howie and the Howl,” directed by Jared Malik Royal and featuring the work of prominent artist Hebru Brantley, whose iconic work elevates the narrative of Black heroes. An intentional collective of diverse creatives brought the campaign to life, including the photographer, video director, director of photography, editor, producers, mix engineers and stylists. Media agency UM is providing pro bono media strategy and outreach. Bustle Digital Group, Facebook, Pinterest, TikTok and ViacomCBS are among the media platforms that will support the campaign with donated media. Additionally, ViacomCBS will provide custom content and content integration as part of their ongoing focus on tackling mental health crisis through media and storytelling. The exclusive album will be available to stream across Amazon Music, Apple Music, deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube. Caregivers can also access the campaign videos, songs and resources on Sound It Out channels on Facebook, Instagram and Twitter. AdCouncil.lnk.to/SoundItOut “The generational stigma and subsequent gravity of mental health conversations in my community have been top of mind more than ever. It feels inaccessible not only from a lack of tools, but from a lack of the language to talk about it. The lyrics of music, however, have the magic to speak on every emotion for a sound mind,” said Gabrielle Shirdan, VP Creative Director at McCann NY. “Sound It Out tells the stories that haven’t been told and uses music as an instrument to shift the culture of mental health — tools every child should grow up with. This work is for a kid in Brooklyn just trying to tell his father how he feels.” Leading mental health experts provided guidance and input on every stage of the development of the Sound It Out campaign and website. Additionally, Sound It Out will be amplified by a network of non-profit organizations focused on mental health and health equity, including the AAKOMA Project, the American Academy of Pediatrics (AAP), the American Foundation for Suicide Prevention, Boys & Girls Clubs of America, Child Mind Institute, The Jed Foundation, Learning Heroes, National Council for Behavioral Health, UnidosUS and the Yale Center for Emotional Intelligence. Specific activations that will extend the reach of Sound It Out to key audiences over the coming year include The Jed Foundation placing resources in schools, AAP distributing content through its network of pediatricians and UnidosUS sharing campaign assets with affiliates. Integrated advertisement created by McCann, United States for Ad Council, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United States for Brotherhood/Sister Sol, within the category: Public Interest, NGO.

Use this scannable barcode at your nearest Krispy Kreme on 12-12-15. Free doughnuts await. An in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is a scannable coupon. On 12-12-15 it gets you a second one-dozen box of doughnuts, free with first dozen purchased. Digital advertisement created by Baldwin&, United States for Krispy Kreme, within the category: Food.

Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone's dining room. In the ads, a family has settled into dinner and someone won't get off their phone. Only instead of a surly teenager or precocious child, it's a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner. Film advertisement created by Goodby Silverstein & Partners, United States for Common Sense Media, within the category: Media.

The words from actual customer reviews were taken from travel sites and Facebook and were then interpreted in funner ways. This review was revealed in a Telenovela. Film advertisement created by i.d.e.a., United States for Harrah’s Resort SoCal, within the category: Recreation, Leisure.

This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago. In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.

Music: U.N.K.L.E. Composer James Lavelle and Richard File Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Film advertisement created by Tierney, United States for PECO, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Sling TV, within the category: Electronics, Technology.

Film advertisement created by B-Reel, United States for Squarespace, within the category: Electronics, Technology.

Film advertisement created by The Marketing Arm, United States for Goodyear, within the category: Automotive.

As the fourth quarter holiday season approaches, travel and hospitality brands are gearing up. Despite the Variant, there is still a pent up demand for people to get out and about. Windstar Cruises, with its fleet of six upscale boutique yachts, is looking to capitalize on this demand. And it is doing so in a unique way. Beginning September 10, Windstar will be running a massive treasure hunt, offering an extraordinary Grand Prize, including a free exotic cruise to a fabled port of call. It’s Windsor’s way to commemorate the return of cruising with fully vaccinated crews and guests. Called “The 180 Degrees From Ordinary Treasure Hunt,” the sweepstakes leverages Windstar’s point of difference versus other, larger and more traditional cruise lines, and invites players to go online and watch 11 short videos that will be hosted on Windstar’s social channels and the sweepstakes landing page. The videos, created by Windstar’s creative agency partner Episode Four, contain a number, letter or symbol that, when strung together, form a Google Plus code revealing the destination of the treasure. Once players crack the code, they are entered to win a cruise to retrieve the treasure -- ultimately discovering the extraordinary Grand Prize that awaits the winner. There are 180 mini-films in all, each one reflecting tiny details about the cruising experience and each one representing "1 degree from ordinary." The sweepstakes ends October 1. Integrated advertisement created by Episode Four, United States for Windstar Cruises, within the categories: Hospitality, Tourism, Recreation, Leisure.