Film advertisement created by la comunidad, United States for Modelo Especial, within the category: Alcoholic Drinks.

Film advertisement created by Sagmeister & Walsh, United States for Appy Fizz, within the category: Non-Alcoholic Drinks.

Advertising agency barrettSF concludes its multimedia marketing campaign with a video showcasing prolific WWE® Superstars to launch this year’s release in the popular WWE® 2K video game franchise. WWE® 2K19 released October 9 for the PlayStation®4 computer entertainment system, Xbox One family of devices including the Xbox One X, and Windows PC. The theme of the campaign – “Never Say Never” – is brought to life in the ad through the backstories of the featured WWE Superstars, highlighting their improbable individual journeys to WWE stardom. The commercial is the last in a series of four, all of which are tied together with the “Never Say Never” theme. The prior three ads showcased WWE Superstars “Rowdy” Ronda Rousey and Daniel Bryan, as well as former WWE Champion Rey Mysterio. But, in this final chapter of the campaign, a broad array of WWE Superstars are on prominent display. From an unlikely ascension of the shorter-statured Rey Mysterio in a land of giants, to former reality star The Miz’s crossover success, to the redemption story of WWE 2K19 cover Superstar AJ Styles, the campaign highlights how each WWE Superstar overcame the odds in visually distinctive ways. The ad broke on October 1 and will air globally on broadcast, as well as on a variety of digital and social platforms. “There’s no instruction manual for how to make it in WWE, and ultimately WWE 2K19,” said Todd Eisner, creative director at barrettSF. “Every WWE Superstar’s story is different, yet each has one thing in common – they were all told they’d never make it. It’s fun to celebrate those who make their dreams come true, especially when the dream is as wild as becoming a WWE Superstar.” barrettSF began its relationship with 2K for the launch of WWE® 2K15 in 2014, making this their fifth year of campaign partnership. Film advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Film advertisement created by FCB, United States for ecobee, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by David, United States for Heinz, within the category: Food.

Film advertisement created by VIA, United States for Stonyfield, within the category: Food.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Film advertisement created by Chamber.Media, United States for Transparent Labs, within the category: Health.

Directors Karim Zariffa and Nico Kasakoff of storytelling production company 1stAveMachine have joined forces with Saatchi & Saatchi LA to highlight the features of the 2018 Toyota Highlander through a captivating 360 experience. Shot in Los Angeles over the course of a single day following months of pre-production including 3D previz and art build, the new 360 spot reflects the stylish, family-friendly construct of the Highlander. Through a panoramic series of set pieces featuring a family that’s fit for the SUV, 1stAve directors Zariffa and Kasakoff and Saatchi LA crafted individual vignettes that showcase specific features such as 295 horsepower, seating for up to 8, rain-sensing wipers and 83.7 cubic feet of cargo space. According to Zariffa, the 360 platform provides the ideal solution to engage an audience. “It allows the viewer to be more immersed in the message, asking them to discover the features for themselves, as if they were controlling the commercial. So it’s a more engaging solution than a traditional video format.” Digital advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Film advertisement created by Tom Dick & Harry, United States for Black Forest Organic, within the category: Confectionery, Snacks.

Digital advertisement created by Mother, United States for Virgin Mobile, within the category: Electronics, Technology.

Film advertisement created by Droga5, United States for Google, within the category: Electronics, Technology.

The fight between cost and comfort occurs frequently during the summer and winter months. In this commercial, a man fights with his own shadow as he tries to change his thermostat. Having Mitsubishi allows you to have great comfort and a fair cost. Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Industrial, Agriculture.

Film advertisement created by Hub, United States for Glyde.com, within the category: Gaming.

Recorded, Mixed and Mastered by Chuck Bein at See Music Digital advertisement created by Leo Burnett, United States for Chicago Ideas, within the category: Public Interest, NGO.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Clubs of Greater Milwaukee, within the category: Recreation, Leisure.

As one of the most recognizable names in the NASCAR Sprint Cup Series, Dale Earnhardt Jr. knows the risks of being distracted while driving. Throughout April (distracted driving month) he’s lending his expertise in a new TV spot by Team Sprint - Leo Burnett and Digitas - to educate drivers about the Sprint Drive First app which helps drivers avoid the distraction of texting while driving. The hilarious 30-second spot features Earnhardt using the Sprint Drive First mobile application, which can block and send automatic replies to text messages while you drive. The overarching message of the campaign is that driving isn’t the problem, and texting isn’t the problem; “and” is the problem – as in texting “and” driving. The applications allows us all to live without the “and.” Film advertisement created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

Integrated advertisement created by BBDO, United States for St. Jude, within the categories: Health, Professional Services, Public Interest, NGO.

Digital advertisement created by McCann, United States for Office Depot, within the category: Office Equipment.