Film advertisement created by Goodby Silverstein & Partners, United States for Bay Area Council, within the category: Public Interest, NGO.

Music is a feeling and experience that brings people together. In collaboration with 88 Rising, we set out to bring fans closer to the music and artists they love, and build community around the rising force that is culturally inspired music with Asian-American heritage and the role of these voices in music culture. Tapping into 88 Rising’s unique collection of talent, Samsung will introduce an opportunity for super fans to influence the music video content for the release of three new tracks by rising female artists, as part of a special visual album, and the popular Head In the Clouds 3 music festival. Each music video will be shot entirely with a Samsung Galaxy device and released via a roll out starting mid-September. Digital advertisement created by IPG, United States for Samsung, within the category: Electronics, Technology.

Following the “Most Dangerous Street” installation, I wanted to let you know about an activation that took place in downtown Chicago yesterday for the Illinois Council Against Handgun Violence (ICHV). During the event, the organization, in partnership with FCB Chicago, unveiled “The Gun Violence History Book”. Outlined in 19 chapters and 853 pages, is the 228 years of gun violence history in America. The articles, facts, and data within are intended to be a tool to teach current and future voters how we can stop repeating history. Additionally, the book has formed part of a learning plan for teachers and schools in Chicago-land. Where the bullet finally stopped, is a message for readers, “This bullet stopped. But history continues to be written. Support universal background checks at www.stopgunviolencehistory.com.” The site helps connect people with their senator, and then sends an automated email urging for universal background checks. The nonprofit is also encouraging communities to support Fix the FOID Act [HB 96] – a new legislation with the goal of addressing loopholes in our existing gun licensing system – by encouraging lawmakers to support. Experiential advertisement created by FCB, United States for Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

Film advertisement created by Planet Propaganda, United States for Duluth Trading Company, within the category: Retail Services.

Digital advertisement created by Odysseus Arms, United States for HotelTonight, within the category: Hospitality, Tourism.

Content advertisement created by RPA, United States for Pediatric Brain Tumor Foundation, within the category: Public Interest, NGO.

Film advertisement created by TBWA, United States for Brooklyn Film Festival, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

Film advertisement created by Lair, United States for BalletMet, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

Film advertisement created by The Vidal Partnership, United States for Powerful Yogurt, within the category: Food.

Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.

Film advertisement created by Y&R, United States for Ball Park, within the category: Food.

Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.

Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin. The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook. Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.

When tasked with creating a video My Heritage DNA, a new challenger brand in the competitive DNA testing space, we reflected on the level of anxiety and tension today around the subject of cultural and racial identity. During these conversations we thought, can DNA testing help to create greater personal awareness and social understanding? It wasn’t about using a ‘celebrity’ or ‘co-opting’ a cultural moment. It was about finding an authentic voice who could speak credibly and passionately to the issue. After considering many options, the creative team suggested a collaboration with Prince Ea. After seeing his videos that tackle social conversations ranging from the environment, to education and race itself, we were convinced he was the right person to amplify the message. It took a confident client to give Prince Ea the creative license to articulate this issue in his own words and not as ‘advertising copy.’ He wrote the monologue himself and we created a platform for him to share his very personal experiences, including racism itself. A pivotal point in the monologue is Prince Ea’s idea that ‘Racism is very real, but race is a figment of our collective imagination.’ This became the essence of the MyHeritage DNA message and we believe sharing this message with as many people as possible has the potential to create a genuine connection between commerce and societal challenges that is genuine, passionate and most importantly—authentic. Film advertisement created by Berlin Cameron, United States for MyHeritage DNA, within the category: Public Interest, NGO.

Digital advertisement created by Thinkmodo, United States for Oakley, within the category: Fashion.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.