Film advertisement created by BBDO, United States for Tamiflu, within the category: Pharmaceutical.

In a new series presented by SK-II with National Geographic, four celebrities from around the world travel to some of the most extreme and beautiful places on earth to put themselves and their skin to the test with SK-II. The series follows Chiara Ferragni, a global fashion icon, Nini, celebrated Chinese actress, Kasumi Arimura, award-winning Japanese actress and Lee Siyoung, top South Korean actress and national boxer as they subject their skin to the perils of some of the world’s toughest environments from the Yanbaru jungle in Okinawa, Japan to the Anza Borrego Desert in America. Hannah Reyes, National Geographic Explorer documents and explores diverse ecosystems, topographies and cultures with each of the four celebrities in extreme conditions such as sub-zero temperatures, harsh UV, dryness, sweltering heat and pollution.

Film advertisement created by Hone, United States for Wix, within the category: Electronics, Technology.

Film advertisement created by TRIS3CT, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.

Film advertisement created by The Martin Agency, United States for Shadow of War, within the category: Gaming.

As we slow down for the holidays, Critical Mass would like to take a minute to thank everyone for a fantastic year by sharing Pitch Fuzz. From the late nights to the jubilation of finding the perfect idea, there’s nothing like the feeling of a pitch. But once the deadlines have somehow been met and the adrenaline has faded, a warm, unfocused and generally fuzz feeling takes its place. It doesn’t have a project code, but it does have a name: we call it Pitch Fuzz. Critical Mass likes that feeling so much that we’ve put it in a glass. Share some holiday cheer with those in Adland and beyond. Visit PitchFuzz.com to watch the instructional video, download and print the recipe. So, from all of us at Critical Mass to all of you, here’s a toast in celebration of a great year. Happy Holidays! Film advertisement created by Critical Mass, United States for Critical Mass, within the category: Agency Self-Promo.

Poll: http://www.toyota.com/upcoming-vehicles/prius-family/ Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius. Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

New York Crew: Iceland Crew:

The Inappropriate Cat enjoys craft beer, Crack Fries and profanity-laced insults. He hates dogs. Loathes their existence. The Inappropriate Cat does not, and will not, refrain from sharing his opinions and providing timely critical criticisms. In this video, you’ll hear his thoughts on linguistics, political propaganda, and HopCat’s famous Vladimir Poutine. If you like what you hear, share it with your friends -- even if it’s just to piss off Sarah, the dog lover. Just, please, don’t call it a “funny cat video.” Me-f***ing-ow. His words. Not ours. Digital advertisement created by Fairly Painless Advertising, United States for HopCat, within the category: Food.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

First round NFL draft pick Taco Charlton and America’s #1 Tex-Mex fast food restaurant Taco Bueno are kicking off football season with a new campaign created by TM Advertising. The campaign, which promotes the new Wholotta Tailgate Box, features Taco Charlton and includes a :30 TV commercial, social videos, radio and in-store. The TV spot entitled “Draft” opens on a couple of guys making their fantasy football draft picks. Carl’s entire team consists solely of food items from his Tailgate box… and Taco Charlton. Which, as far as the Cowboys DE is concerned, makes for a pretty solid team. Film advertisement created by TM Advertising, United States for Taco Bueno, within the category: Food.

Panama Tourism Authority wanted to boost the number of visitors from the U.S. and Canada. So new work by global marketing agency VML creates a challenge for people wanting to get off the beaten path. VML enlisted well-known filmmaker Vincent Urban to help engage potential travelers by asking, "Are you a tourist…or a trailblazer?" Panama is for the latter. The lush rainforests are for wanderers, the rugged mountains for explorers...and the forbidden islands for adventurers seeking the last vestiges of an untamed world. Panama is for a lot of people, but it’s...NOT FOR TOURISTS. Film advertisement created by VML, United States for Panama, within the category: Hospitality, Tourism.

Film advertisement created by RGA, United States for Beats by Dre, within the category: Electronics, Technology.

Following the success of last year’s award-winning Upside Down Kitchen campaign with Hannah Hart, Glad once again shows us the sealing power of Press’n Seal—this time with a rugged, Off-Road Kitchen Challenge starring popular YouTube Creator, comedian and TV and podcast host, Grace Helbig. In the video, Grace attempts to make an elegant, “Instagram-worthy” poke bowl—all while bumping along a country road in a kitchen built on the back of a moving flatbed truck. Using a variety of fresh ingredients (we’re talking fish!), sealed safely in their bowls with Press’n Seal, Grace peels back the seal one by one to release the ingredients and hilariously assemble the final dish. It's “classic kitchen aesthetic meets the rugged outdoors” Film advertisement created by Portal A, United States for Glad, within the category: House, Garden.

Film advertisement created by BBDO, United States for Foot Locker, within the category: Retail Services.

Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.

Audio advertisement created by Grey, United States for Moms Demand Action For Gun Sense In America, within the category: Retail Services.

Film advertisement created by AKQA, United States for Nike, within the category: Fashion.

NVIDIA TITAN V is the most powerful graphics card ever created for the PC, driven by the world’s most advanced architecture—NVIDIA Volta. NVIDIA’s supercomputing GPU architecture is now here for your PC, and fuelling breakthroughs in every industry.