Digital advertisement created by Griffin Archer, United States for Arta Tequila, within the category: Alcoholic Drinks.

Film advertisement created by Mekanism, United States for Muscle Milk, within the category: Non-Alcoholic Drinks.

Film advertisement created by McGarrah Jessee, United States for Shiner Beer, within the category: Alcoholic Drinks.

Film advertisement created by Commonwealth, United States for Detroit Institute of Arts, within the category: Recreation, Leisure.

Film advertisement created by Deutsch, United States for Champions Against Bullying, within the category: Public Interest, NGO.

Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by Grey, United States for Pringles, within the category: Confectionery, Snacks.

Everyone's favorite calcium, lime and rust cleaner, CLR, goes edgy in a new spot produced by Austin production company Moon Pie Media and directed by newcomer Carter Pagel. In this 30 second ad for web and broadcast, everything is sparkling clean. Well, almost everything. Film advertisement created by Moon Pie Media, United States for CLR, within the category: House, Garden.

Calvin Klein Jeans unveils its fall-winter 2019 campaign starring real-life couples. Called Get Between Me and #mycalvins, Director Neel Majumder and Photographer Theo Wenner captures models and entertainers in romantic shots. A diverse cast includes Lexi Boling and Ben Allen, Selena Forrest and Aqua, Iris Law and Jyrrel Roberts as well as Abby Champion and Patrick Schwarzenegger. Fall denim styles include jean jackets, logo embroidered separates and athleisure designs.

Film advertisement created by Pereira & O’Dell, United States for New Era Cap, within the category: Fashion.

Film advertisement created by Common, United States for Center for Science in the Public Interest, within the category: Public Interest, NGO.

Film advertisement created by 360i, United States for Absolut, within the category: Alcoholic Drinks.

Link to site: http://socialeffortscale.com Digital advertisement created by Barton F. Graf, United States for Axe, within the category: Health.

Digital advertisement created by Portal A, United States for ON24, within the category: Professional Services.

Film advertisement created by Lowe, United States for Lenovo, within the category: Electronics, Technology.

When Hershey relaunched its TAKE5 bar this year, it focused on remixing everyday experiences. Its latest project with agency Barkley takes remixing literally with the TAKE5 remixer, which turns packaging into a beat box. Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers. Unlike other packaging-based music devices, it doesn’t require an app to run. The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations. The lo-fi sound is a throwback to the keyboards of the 80s and 90s. “In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience,” says Dan Mohnshine, director of Take5 brand. On September 17th, the limited edition TAKE5 Remixer debuts at Hotel Thrillist. In a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer. People can also get a chance to win a Remixer by retweeting @TAKE5 using #RemixerSweepstakes for a limited time (now through September 19th). Direct advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, United States for Rosetta Stone, within the category: Education.