Le Quartier

To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three days, the brand ignited the city’s 19th arrondissement with basketball fervor in order to promote the sport and the league, hosting a range of activities and unveiling the renovations it carried out on the local Jean Jaures gym. The re-fabbed sports center, which was inaugurated by the retired 18-time NBA All Star Laker, now boasts a brand new court, locker rooms, scoreboards, and the latest in equipment, all courtesy of Nike. Film advertisement created by Yard Agency, France for Nike, within the category: Sports.