With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”. CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand’s communications: “Never underestimate the power of a great story”. Film advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

After having revealed its new advertising signature "Because finding a new job again can’t depend on a silver lining" on December 2016, Tissons la Solidarité (Weave for Solidarity) is launching its first communication campaign with Publicis Conseil in charge of creation, and Caméra Subjective responsible for the production. It is through a job interview supported by the godmother of the network, Mathilda May and under the supervision of the producer director Jérome Bonnell, that Publicis Conseil stages all the stereotypes that these women must endure when they try to reintegrate the working world. Made as a "short advertising film," like a film scene to denounce all the clichés about these women. Tissons la Solidarité (Weave for Solidarity) is an association that fights against the precariousness of women by providing them concrete and effective support in order to allow them to return to a sustainable job. If the association tackles this subject today, it is to change the image of these women, often set aside due to a life accident, sucked into social stereotypes, but not less competent than others. Film advertisement created by Publicis Conseil, France for Tissons la Solidarité, within the category: Public Interest, NGO.

Zinédine Zidane is giving a motivating speech to his team. But it turns out it's not a football team, but a group of (genuine) scientists on Genetic Research. He want them to do their best to beat the leukodistrophies, a group of genetic diseases which affects between 20 and 40 new born babies in Europe, every week.

Film advertisement created by Shops, France for Innocent, within the category: Non-Alcoholic Drinks.

Running is, above all, a battle with one’s inner self. Because we have a cold, because it’s raining, because we’re tired… endless excuses to not get off the sofa. Ultimately, the most difficult part of running is finding the determination to cross that first hurdle, that distance between ourselves and our shoes. Emboldened with this argument, Kalenji wants to build itself as the champion of making running obtainable for everyone, with the idea that the Ekiden Run Activ user should feel empowered, encouraged, and should have that desire that motivates them to start again, to not give up. Film advertisement created by Rosapark, France for Decathlon, within the category: Retail Services.

Can an A.I. computer understand what tastes good? Meet "Chef Watson"! IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience. Explained Susan Westre, ECD Ogilvy Paris who oversees the IBM global creative direction, "To create a challenge for the AI Chef Watson, we added the constraint of having Watson come up with recipes where the 4 main ingredients always had to start with the letters E, A, T & S." “Food Art” was the result, as a way to lure people into looking deeper into Chef Watson. The recipes were both unusual and delicious. Film advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Film advertisement created by Rosapark, France for Innocence In Danger, within the category: Public Interest, NGO.

URL: http://www.attraction-lemanga.fr DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth. 40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. Instead of using a very harsh communication we decided to speak in a familiar voice and create a japanese anime that would convey our message in a way that french adolescents would share between each other. In the very early stages of production we involved digital production company UNIT9 and japanese animation company Studio4C. Together with their director Koji Morimoto, who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet. Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets. After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels. Digital advertisement created by DDB, France for Association de défence contre le tabac, within the category: Public Interest, NGO.

Film advertisement created by La Chose, France for La Monnaie de Paris, within the categories: Fashion, Public Interest, NGO.

International Executive Creative Director: Erik Vervroegen Productions Director: J.A.C.K Film advertisement created by Marcel, France for Valege Lingerie, within the category: Fashion.

To coincide with the release of its 2014 report of violence against journalists, the RSB is launching a campaign to rally public support and raise awareness for liberty and independence in journalism. Inspired by a true story, the new film depicts a shipping container, one that doesn't contain merchandise, but, rather, a journalist, imprisoned in the Eritrean desert for the last 12 years. Digital advertisement created by BETC, France for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Marcel, France for Orange, within the category: Electronics, Technology.

Film advertisement created by BETC, France for IBIS, within the category: Hospitality, Tourism.

Every year, the Association for the Promotion of French Advertising organizes an open house day, and invites students to visit different Agencies. JWT Paris made this day special and did more than just a simple visit of the agency: It opened the doors to its network! And gave students the opportunity to land an internship outside France. On april 26th, 50 french advertising students were video interviewed one after the other by one of 5 JWT executives around the world (Sydney, Shanghai, NYC, Tunis, Madrid). Ambient advertisement created by JWT, France for JWT, within the category: Agency Self-Promo.

Digital advertisement created by Gyro, France for Oxford, within the category: Electronics, Technology.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Rosbeef!, France for Danao, within the category: Non-Alcoholic Drinks.