Outdoor advertisement created by Garbergs, Sweden for The Swedish Childhood Cancer Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Bulldozer, Sweden for Bramhults, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Garbergs, Sweden for Ramboll, within the category: Professional Services.

Outdoor advertisement created by Åkestam Holst, Sweden for Clear Channel, within the category: Media.

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info. Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

Before you go on the big annual ski trip in the mountains you must make sure that you warm up properly. You know, to see that everything is in shape. Film advertisement created by Rymdskeppet, Sweden for Ski Sunne, within the category: Recreation, Leisure.

KLM wanted to inspire Finnish people to book a trip abroad! Film advertisement created by Pool, Sweden for KLM, within the category: Transport.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

WARNING! If you have weak nerves you shouldn't watch this. The first film was Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Since he was young, Swedish Freeskier Jesper Tjäder has been fascinated by Japanese game shows, but it wasn't until more recently he started getting recurring dreams about skiing in one. And as we all know Jesper, one thing is for certain: If he can dream it, he can do it. Welcome to Jesper Tjäder's Dream Show! Film advertisement created by Process, Sweden for Red Bull, within the category: Non-Alcoholic Drinks.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

World’s first VR experience for the public that helps people relief their pain using virtual reality. Ambient advertisement created by Wenderfalck, Sweden for Apotek, within the category: Health.

WARNING! If you have weak nerves you shouldn't watch this. The first film was Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Digital advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

IKEA Sweden is launching an online service where people can get married via a webservice. The new service is particularly helpful for people who live abroad or have friends and family living in other countries. The best sort of love is easy and effortless. And promising one another eternal devotion at a wedding should be just as simple. That is why IKEA Sweden have created a new type of wedding that is neither expensive nor complicated. IKEA is always striving to find simple solutions for our everyday lives. At Wedding Online the love couple can invite guests and a wedding officiator via a video link. The guests and the couple gather online in several scenic environments where they can see and hear people present in real time. Naturally, the service does not exclude people who simply want to renew their wedding vows or celebrate love without it being legally binding. Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

When the young artist Lil Peep died of an overdose, he was mourned far beyond the SoundCloud rap scene. Our idea is to let his songs end with a voiceless minute. A minute of tribute for every lost opioid victim, on the day of his death. Digital advertisement created by Berghs School Of Communication, Sweden for SoundCloud, within the categories: Health, Music.

Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.