The video features 15 musicians from the Gothenburg Symphony Orchestra that have been spread across the Sweden in five different locations to play Mozart's famous chamber piece "Eine kleine Nachtmusik", live via Telia fiber connection. Digital advertisement created by DDB, Sweden for Telia, within the category: Electronics, Technology.

Is it possible to create classical music with the use of a gamer’s unique skills? That’s what Swedish gaming and tech retailer Webhallen set out to explore in the experiment “Webhallen Orchestra”. In the world’s first classical music piece, created to be performed by gamers, Webhallen creates a computer game where every action that each individual player makes creates a tone or sequence in a melody. Audio advertisement created by The&Partnership, Sweden for Webhallen, within the categories: Electronics, Technology, Gaming.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

In collaboration with The Munch Museum in Oslo and award winning Photoshop brush maker Kyle T. Webster, Adobe has digitally preserved the over 100-year-old brushes of Edvard Munch for a new generation of master painters. Digital advertisement created by Abby Priest, Sweden for Adobe, within the category: Professional Services.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Digital advertisement created by Shout, Sweden for Liseberg, within the category: Recreation, Leisure.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Fake news, fast news and filter bubbles are big challenges within todays media landscape. They all create a narrower, twisted view of our world and have led researches to warn against growing prejudice in our societies. The solution, they say, is unbiased and well-researched journalism. In order to create awareness of the growing prejudice in our society and the polarisation that it inevitably leads to, Stampen Media launched a social experiment in Gothenburg, Sweden called Visible Thoughts. During the experiment, people off the street were invited to sit down on a chair placed in the middle of a shop-window, exposed both to passers-by and people following the event online. People were then able to label the person in the shop-window by answering a set of questions - knowing nothing about them bar their appearance. The answers were projected in real time in the shop window and online. The goal of the campaign was to start conversations around prejudice and to encourage people to want to get to know one another, outside of their own bubble. If we can make people realize that we all carry prejudice, we can also increase tolerance for what is considered different. Experiential advertisement created by Stendahls, Sweden for Stampen Media, within the category: Public Interest, NGO.

The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends. The song Feeling Good was initially picked as a proposal by Volvo Cars. The arrangement has been produced by Avicii, with Audra Mae on vocals. Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Experiential advertisement created by Milk, Sweden for GAIS, within the category: Sports.

The film is built up like a tutorial and in this case you get to learn: How to taste the French way of life. The tutorials addresses different things and peculiarities the French do in their everyday life. For instance that they would never eat lunch in front of the computer, or even think about ordering take away. How they enjoy eating dinner for a very, very long time, and when they work out they make sure to do it in style. And of course that when they choose a beer they always choose the best bière. All in all a crash course to learn how to enjoy life to the fullest. Film advertisement created by WDW Creative, Sweden for Kronenbourg, within the category: Alcoholic Drinks.

Film advertisement created by Forsman & Bodenfors, Sweden for SK-II, within the category: Health.

Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden. Outdoor advertisement created by Stendahls, Sweden for Sioo:x Wood, within the category: House, Garden.

An interactive campaign to inspire more young people to communicate in bed, even if it means showing vulnerability. Integrated advertisement created by House of Radon, Sweden for RFSU, within the category: Public Interest, NGO.

In honour of 'Where's The Party? by Carlsberg - feat. Axwell' an exclusive and long-awaited aftermovie was Digital advertisement created by M&C Saatchi, Sweden for Carlsberg, within the category: Alcoholic Drinks.

Outdoor advertisement created by JMW, Sweden for Upplands Väsby, within the category: Industrial, Agriculture.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

Film advertisement created by Doe Blomberg Gottberg, Sweden for Ikano Bank, within the category: Finance.