Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

In over 60 countries in the world, changing your gender is illegal. Which makes being who you are are crime. So to raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives voice to transgender rights all over the world. Welcome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. Audio advertisement created by Åkestam Holst, Sweden for Europride, within the category: Public Interest, NGO.

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses. Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Digital advertisement created by Hyper Island, Sweden for The North Face, within the category: Fashion.

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

Ambient advertisement created by Perfect Fools, Sweden for Wyborowa, within the category: Alcoholic Drinks.

IKEA Sweden is launching an online service where people can get married via a webservice. The new service is particularly helpful for people who live abroad or have friends and family living in other countries. The best sort of love is easy and effortless. And promising one another eternal devotion at a wedding should be just as simple. That is why IKEA Sweden have created a new type of wedding that is neither expensive nor complicated. IKEA is always striving to find simple solutions for our everyday lives. At Wedding Online the love couple can invite guests and a wedding officiator via a video link. The guests and the couple gather online in several scenic environments where they can see and hear people present in real time. Naturally, the service does not exclude people who simply want to renew their wedding vows or celebrate love without it being legally binding. Digital advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Ambient advertisement created by Volt, Sweden for New Yorkers Against Gun Violence, within the category: Public Interest, NGO.

Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Every track is introduced by a short voice-over, explaining the purpose of the tune. The situations the music has been composed for are: On the road – finally, Country road driving, Night time driving, Long distance driving, City driving, Traffic jam, and a bonus track.

Agency producer Katarina Mohlin Digital advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. In part 2 Napoleon and Einstein “discuss” how to win in Betser League. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, Sweden for ume.net, within the category: Electronics, Technology.