Direct advertisement created by BerntzonBylund, Sweden for Kombispel, within the category: Gaming.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Film advertisement created by Saatchi & Saatchi, Sweden for Verum, within the category: Food.

Digital advertisement created by Svensson, Sweden for ECPAT, within the category: Public Interest, NGO.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Wenderfalck, Sweden for Apotek Hjärtat, within the category: Pharmaceutical.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

7-Eleven Sweden and agency Åkestam Holst NoA just launched its latest campaign for brownies and muffins, and it's really passionate. Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries – taking it all the way – by showing passionate sweet-toothed swedes giving their fika some sweet lovin'. Film advertisement created by The North Alliance, Sweden for 7-Eleven, within the categories: Confectionery, Snacks, Food.

Brief On 25th of August 2010 AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate. Insight The insight that led to the idea was that football players are often superstitious. Idea Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born, and we involved AIK fans all over Sweden. Campaign The campaign was centered around the site jinxgoteborg.com. Here we asked AIK fans for bad luck symbols; black cats, ladders and mirrors. Fans could lend us their own, or donate symbols via SMS. With trucks full of symbols and voluntary AIK supporters, we travelled to Gothenburg - and set up bad luck-installations around the city. The Gothenburg citizens walked under ladders, broke mirrors and saw black cats crossing the street. Everything was filmed and streamed live to the site. Fans who donated symbols saw their own names tagged on the symbols. And finally, before a training session at Kamratgården we showed the Gothenburg players footage of the project. Ambient advertisement created by Jung von Matt, Sweden for AIK, within the category: Recreation, Leisure.

The holidays can be stressful, and research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Töres Theorell, Professor in stress research, music can also be used to help people relax and calm down – if composed in the right way. What’s more, Bowers & Wilkins believes that high quality sound makes a difference, enhancing the effect of any music. Listen to Sound SPA on Spotify: https://open.spotify.com/album/1bIdqkmcANOIE8YiC9DP2r Film advertisement created by Stendahls, Sweden for Bowers & Wilkins, within the category: Electronics, Technology.

Get the real picture with this live guide made entirely from the local’s instagrams. Food pictures from restaurants and selfies from a night out might not be the most interesting stuff in your Instagram feed. But for tourist, they can be the best thing ever. The Local’s Guide by Stockholm Arlanda Airport lets you explore the Instagram feeds of whole cities in real time, and save the places you find interesting as an offline guide. The mobile site is basically geographical searches of open Instagram accounts, with an algorithm created to show the perfect mix between popular, hight rated places and the random stuff you wouldn’t find in any other guide. Regardless if it’s a bar, museum or a beautiful view. One of the main objectives is to make the time travelers have to wait at the gates more inspiring. At Arlanda Airport, run by Swedavia Swedish Airports, The Local’s Guide is shown on interactive installations where travelers can get the honest, real time view of what’s going on at the destination, right before boarding. And through the mobile site, travelers can save their favourites as an offline PDF with maps and addresses to avoid expensive roaming. No reviews, no star based recommendations. Just what the locals are up to right now. Digital advertisement created by Åkestam Holst, Sweden for Swedavia Swedish Aiports, within the category: Transport.

Digital advertisement created by CP+B, Sweden for Scania, within the category: Automotive.

Film advertisement created by Uncle Unicorn, Sweden for Arla Köket, within the category: Food.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. In part 2 Napoleon and Einstein “discuss” how to win in Betser League. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Film advertisement created by M&C Saatchi, Sweden for Viasat, within the category: Media.

Storytel is a simple and magical thing. It lets us take unlimited stories with us wherever we go, giving us instant access to a world of joy, laughs, scares, love, news and so much more. And the beauty is that we can switch back and forth as often as we want. After all, experiencing stories shouldn’t be heavy or rigid. We should be able to follow our hearts, dip our toes into something new, and simply enjoy ourselves. This is a new day. Where stories are set free. To be with us. Anytime. Anywhere. These are Stories for Now. Film advertisement created by B-Reel, Sweden for Storytel, within the category: Recreation, Leisure.

Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to "The Walk" – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome. Film advertisement created by McCann, Sweden for Getinge, within the category: Health.