A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with. Film advertisement created by Mortierbrigade, Belgium for KIA, within the category: Automotive.

Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

Digital advertisement created by TBWA, Belgium for Belgian Entertainment Association, within the category: Public Interest, NGO.

We built the Homeless Webshop. The first website without an address, looking for shelter on other sites. It's a regular webshop where you can buy virtual products, like warm clothes, sleeping bags or a room for the night, to support the homeless. But the Homeless Webshop has no address, so it has to be sheltered on other sites. All people had to do to give shelter to our webshop, was add a single line of code to their own website. An innovative way to support a charity. It was launched with a simple Facebook post, and the reactions were overwhelming. The webshop instantly found a home on dozens of websites and blogs, generating thousands of visitors - and sales. Belgium’s biggest news sites, the most popular magazines, and big national brands all featured our homeless webshop, generating over 1 million visitors for our webshop. Digital advertisement created by TBWA, Belgium for Solidarité Grands Froids, within the category: Public Interest, NGO.

1917. Flanders Fields. Battle of Passchendaele. The incessant rain turned the craters and trenches into deadly mud traps where many men and horses drowned. The battle is one of the deadliest battles of WWI, killing more than 500,000 soldiers in just over 3 months. To highlight this collective sacrifice, Visit Flanders unveiled The Mud Soldier: an ephemeral statue sculpted with sand and mud taken from Passchendaele, that slowly dissolved as it was exposed to rain. A reminder of all those soldiers that disappeared by drowning in Flanders Fields. It also reminds us that their memory lives on. Ambient advertisement created by Ogilvy, Belgium for Visit Flanders, within the category: Hospitality, Tourism.

Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign. Film advertisement created by Done by Friday, Belgium for Special Olympics, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Belgian National Lottery, within the category: Gambling.

Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Out of Breath." Because that’s what’s happening… These patients are slowly but surely getting “out of breath..." literally. Thanks to this campaign people saw, first hand, that even the simplest of things… like blowing up a balloon, are impossible. This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one Belgiums most influential and famous talkshows (Van Gils & Gasten). Film advertisement created by Done by Friday, Belgium for Belgian Cystic Fibrosis Association, within the category: Public Interest, NGO.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.

"Chat with your Ads” created for Belgium’s largest online second hand store, is the first iMessage App that turns ads into unique, animated and clickable stickers. It converts photo images uploaded to the site by sellers of clothes, cars, boats and everything in between into clickable sticker cut-outs of the items for sale. These can then be added into user chats and shared within the iOS instant messaging app. In addition to spicing up user conversations with friends, family and potential buyers with images, the big plus of the “Chat with your Ads” app for sellers is their item sticker is interactive, hyperlinking potential buyers directly to the location of the item for sale on 2deHands.be. With one tap on the Clickable Sticker shared in the person’s chat feed the recipient can be looking at and in a position to buy the item for sale, or send it on to someone they think might be interested to buy. Digital advertisement created by Happiness, Belgium for 2deHands.be, within the category: Electronics, Technology.

The best way to express emotions is with words. Sadly, thanks to emoji youngsters don’t know how to write anymore. To counter these yellow smiling balls, we invented Emoji Poetry. We translated emoji into something truly emotional: poetry. All poems were collected on our poetry bot on Messenger. Fighting emoji on their own turf: the smartphone. Digital advertisement created by LDV United, Belgium for Boek.be, within the category: Retail Services.

Launch event for Dove Foam Shower. Experiential advertisement created by Friendship, Belgium for Dove, within the category: Beauty.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Haarwensen is a Dutch organization that creates and gives free hairpieces to kids who lost their hair due to illness. In Belgium, over 500 kids lose their hair due to illness or chemo, every year. With 30 cm of your hair, you can make a kid feel great again. Film advertisement created by Friendship, Belgium for Haarwensen, within the category: Public Interest, NGO.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

“In the future, everyone will be world-famous for 15 minutes”, said Andy Warhol. He was right. Culture Club, a new art show on Belgian tv-channel Canvas, lets you experience what it is like to be on the wall in one of Europe’s most prestigious contemporary art museums: the S.M.A.K. in Ghent. Post an Instagram picture with hashtag #cultureclubinsmak and see it appear live in the S.M.A.K. amongst big names such as Luc Tuymans, Allen Jones, Michael Borremans, Anselm Kiefer, Andy Warhol, Francis Bacon and Marina Abramovic. Instagram now and see your work live at www.cultureclubinsmak.be (be sure your Instagram profile is set to public!) Digital advertisement created by Mortierbrigade, Belgium for Canvas Tv, within the category: Media.