Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

See the work at http://www.dearbradpitt.com Digital advertisement created by 10 Advertising, Belgium for Stop Colon Cancer, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Direct advertisement created by 10 Advertising, Belgium for 7Dimanche, within the category: Media.

The best way to express emotions is with words. Sadly, thanks to emoji youngsters don’t know how to write anymore. To counter these yellow smiling balls, we invented Emoji Poetry. We translated emoji into something truly emotional: poetry. All poems were collected on our poetry bot on Messenger. Fighting emoji on their own turf: the smartphone. Digital advertisement created by LDV United, Belgium for Boek.be, within the category: Retail Services.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. Ambient advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Digital advertisement created by Mortierbrigade, Belgium for Bicky Burger, within the category: Food.

Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened. The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas. Outdoor advertisement created by Duval Guillaume, Belgium for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

When choosing a heating system, all kinds of complicated questions pop-up in your head. With Buderus, you can be confident you’re doing precisely what the expert would do. Film advertisement created by Via Victor, Belgium for Buderus, within the category: Electronics, Technology.

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day. Ambient advertisement created by TBWA, Belgium for Maes, within the category: Alcoholic Drinks.

Campari and FamousGrey decided to shed a new light on the aperitive moment by introducing 4 various types of coasters that can be used as well-balanced photofilters for smartphone cameras. The Italian aperitifs brand makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. This exclusive collection of four designer coasters can be used as photofilters where light and colours play a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. A change in light intensity or the slightest movement can give a total different, but equally special result. Experiential advertisement created by Grey, Belgium for Campari, within the category: Alcoholic Drinks.

Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini. The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner. Integrated advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. Film advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Film advertisement created by Duval Guillaume, Belgium for De Lijn, within the category: Transport.