Film advertisement created by Mortierbrigade, Belgium for Mobile Vikings, within the category: Electronics, Technology.

Direct advertisement created by BBDO, Belgium for Decathlon, within the categories: Retail Services, Sports.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Klarafy 'translates' your personal musical tastes into classical music. It helps you to get to know classical music in an entirely new way. It’s not academic or chronological, but as personalised as you can imagine: it is based on your current musical tastes. Digital advertisement created by Famous, Belgium for Klara, within the category: Media.

Film advertisement created by Mortierbrigade, Belgium for Hans Anders, within the category: Professional Services.

There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria. Ambient advertisement created by Gents, Belgium for SOS Children’s Villages Belgium, within the category: Public Interest, NGO.

Film advertisement created by Lielens, Belgium for Golden Palace, within the category: Recreation, Leisure.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.

Digital advertisement created by Publicis, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be Ambient advertisement created by Happiness, Belgium for Parents of Child Road Victims, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.

Digital advertisement created by Duval Guillaume, Belgium for Scrabble, within the category: Gaming.

In July 2013, Opel challenged drivers to come up with their own ideal options as part of the Smart Options project. Kenny Devlieger, a father of two from Zwevezele, submitted an idea for an option that watches over your child in the car, to prevent heat stroke. A kind of guardian angel. Ambient advertisement created by LDV United, Belgium for Opel, within the category: Automotive.

Direct advertisement created by Y&R, Belgium for Flamigel, within the category: Pharmaceutical.

GAIA turns 25 this year. Through all these years, full of passion and fighting spirit, they have steadfastly stood up for animal rights and welfare in countless ways. And that hasn’t changed, but now it’s being expressed in a different way: with more emotion. Film advertisement created by Flexus, Belgium for GAIA, within the category: Public Interest, NGO.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear. Film advertisement created by Boondoggle, Belgium for Wereldsolidariteit, within the category: Public Interest, NGO.