Air and Cap48 “invent” new advertising medium to make a statement. Film advertisement created by Air, Belgium for CAP48, within the category: Public Interest, NGO.

Digital advertisement created by Friendship, Belgium for Mlab, within the category: Professional Services.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Help Parkinson’s patients with their fine motor skills and let them handwrite your text messages on a card. Do the Write thing for Parkinson and for everyone you love. Ambient advertisement created by BBDO, Belgium for Vlaamse Parkinson Liga, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Ambient advertisement created by Duval Guillaume, Belgium for City of Antwerp, within the category: Public Interest, NGO.

Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini. The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner. Integrated advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Film advertisement created by Mortierbrigade, Belgium for Chance, within the category: Music.

On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year. Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Digital advertisement created by Friendship, Belgium for Triamant, within the category: Professional Services.

Film advertisement created by Emakina, Belgium for European Commission
, within the category: Education.

Digital advertisement created by BBDO, Belgium for Volvo, within the category: Automotive.

Digital advertisement created by Bowling, Belgium for Jaegher, within the category: Recreation, Leisure.

We know that the pandemic lockdowns have made us miss the people we already know, but have we considered that we have missed the people we don’t know? Belgium youth radio station StuBru launch ‘Missed You Stranger’ - a campaign celebrating the re-opening of the much loved and sorely missed Belgium festival scene - which recognises the hardship the ban of social interaction has caused to the StuBru listeners. Film advertisement created by Mutant, Belgium for StuBru, within the category: Media.

The new campaign by Brussels Mobility, intended for young people aged 18-30, diverts the codes of sports betting with biting humour as a reminder that, no matter what mode of transport used, driving under the influence (of drugs and alcohol) kills. Summer is coming, putting an end to months of lockdown; restaurants and outdoor terraces are welcoming us back to celebrate meeting up again and one month of the Euro Soccer Championship… The time has come to remind people that taking to the road after drinking alcohol or smoking a joint is anything but banal, whether you travel home by car, bike or scooter! Further to its “Barlos" campaign in 2020, Brussels Mobility is hitting hard. The new campaign, starring the Belgian actor Guy Staumont (Dikkenek), displays resolutely biting humour and surfs on the wave of sports betting, with a message: "Beat the odds". “This campaign is a throwback to the cult character from the film Dikkenek", explains Nicolas Gaspart, copywriter for mortierbrigade, the agency that designed the campaign with VO. Baudouin tells us how he made a fortune through betting... on future road traffic accidents among young people who get behind the wheel under the influence. Armed with statistics, he speaks directly to viewers and shares his tips and tricks “to make big money!” Film advertisement created by Mortierbrigade, Belgium for Brussels Mobility, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Belgium for Spa, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Prophets, Belgium for Audi, within the category: Automotive.