Film advertisement created by Kommunikationsbureauet København, Denmark for Doctors Without Borders, within the category: Public Interest, NGO.

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

Christmas used to be all about giving and surprises, but has, in recent years, turned into a transaction-event where the Danes almost order the most basic needs for themselves and their homes. In fact, a recent survey found that 72% of the Danish population wished for Christmas gifts even they, themselves, would define as boring. So to bring some excitement back into the yearly gift giving, Lotto is releasing “Lotto Christmas Collection”: a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.

Digital advertisement created by TBWA, Denmark for Starmark, within the category: Retail Services.

Film advertisement created by Co+, Denmark for B.LAB, within the category: Health.

Men are notoriously bad at going to the doctor. Problem is, men don’t really listen to anyone about their health. But if there’s someone we know they will do anything for, its their kids. That’s why we created a campaign engaging all of Denmark’s “children” and inviting them to share our message on Father’s Day. Digital advertisement created by Robert/Boisen & Like-minded, Denmark for The Danish Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by Uncle Grey, Denmark for Grimbergen, within the category: Alcoholic Drinks.

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country. Ambient advertisement created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

Do you believe there is hope for the future? The world can be beautiful and open, if we want it. These children from around the world came together and discovered they are more alike than they ever imagined. In the film Dear mom and dad, we document what happens when 48 children from 12 different countries meet at a CISV camp funded by Momondo and run by CISV. We asked the children to write to their parents how they see the world in the beginning and the end of the camp. We are proud and honored to have been able to document the beautiful feelings and thoughts shared by the children. They don't come from the same culture, speak the same language or wear the same clothes, but none of that matters: jokes are shared, hearts are opened and friendships across borders are made. Momondo supports CISV International, a global non-profit organization dedicated to educating and inspiring action for peace. By educating the next generation, and through building intercultural friendships based on cooperation and understanding, CISV aims to help children and youth to develop the skills they need to become informed, responsible and active global citizens, able to make a positive difference in their communities and the world. Our collaboration with CISV and the Dear mom and dad campaign are part of Let’s Open Our World; an invitation to cross boundaries, embrace our differences and open our world. Find out more about Let's Open Our World, our collaboration with CISV, and download free school kits at letsopenourworld.com. Film advertisement created by &Co, Denmark for Momondo, within the category: Professional Services.

The global pandemic has changed the world - forever. And some regions are a long way from seeing the end of the threat. The fact is that we can only come out of the pandemic stronger through supporting each other, and by giving more than we take. Nordgreen is supporting the World Health Organization’s COVID-19 Solidarity Response Fund powered by the WHO Foundation. Nordgreen has made a $15,000 USD donation that supports the COVID 19 Solidarity Response Fund, powered by the WHO Foundation in fighting the COVID-19 pandemic in corners of the world where help is desperately needed in the present moment. All the funds will come directly from Nordgreen's Giving Back Programme, and all funds received beyond that amount will be donated to the same mission in the period between June 3 - July 15. We live in times of immense contrast. Some countries are emerging from the COVID-19 crisis to a considerable extent, and are able to reflect upon the whole rollercoaster of turmoils and emotions experienced globally throughout the past year and a half. Yet, others are still in the midst of it, and are in desperate need of help in order to prevail. We hope that Never Stop Giving will fuel a desire to help those in need in parts of the world where the pandemic is still prevalent.

A twisted Christmas fairy tale. A Christmas present falls from the sky and sends a mailman out on an adventure to deliver the present. Unfortunately, no one was home. Film advertisement created by Hjaltelin Stahl, Denmark for PostNord, within the category: Professional Services.

Outdoor advertisement created by Force of Nature, Denmark for The Hunger Games, within the category: Media.

What happens when you merge a great insight in an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what the danish meat exporter, Danish Crown did, and the results are clear. 993 hours spend on a single pre-roll. Digital advertisement created by Hjaltelin Stahl, Denmark for Danish Crown, within the category: Food.

SAS’ new campaign “The arrivals” is filmed from behind spyglass in special build towers. The towers stood in airport arrivals for four whole days, and the result is a very touching film about how travel changes us. Film advertisement created by & Co., Denmark for SAS, within the category: Transport.

The cabin in Transporter is exceptionally well insulated. But it can more than just protect against wind and weather and ensure a good indoor climate. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Would you walk 6A’s route to get to school? This bus-wrap for Save the Children Denmark demonstrates how far millions of children have to walk to get to school: 6A's entire route from Rødovrehallen to Buddinge Station of over 20 km. Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Save the Children, within the category: Public Interest, NGO.

Digital advertisement created by &Co, Denmark for Bianco, within the category: Fashion.

Men are more likely to listen to their children than to the Danish Cancer Society. That’s why we gave all of the airtime to the kids by inviting them to create their own Father’s Day ad to be placed by their fathers’ homes. Integrated advertisement created by Robert/Boisen & Like-minded, Denmark for Danish Cancer Society, within the category: Public Interest, NGO.