Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

This 22 March, for World Water Day, we wanted to try a little social experiment with Standart Pompa. For this special experiment, we designed a custom fountain and took it to the Bağdat Street. We turned on the fountain, let it run and started to wait. Every second the fountain was running, we had a dry tree visual on the screen and when the fountain turned off, the tree transformed into a green one. The sensitivity of people who responded to the water waste was hopeful. Even though the weather was cold, 30% of the participants got their hands out of their pockets and turned off the fountain. Apart from giving special gifts to Water Friends, we announced them as heroes with presenting a cape and flowers. Most of the people who stood by this act, said it wasn't even necessary and stated that it was their duty. We put our video on internet, hoping that people who watch this video would rethink about wasting water and become more sensitive. The fountain was designed to recirculate the water and had a refinement system, so not a single drop of water was wasted. Ambient advertisement created by Hisseli Harikalar Fabrikasi, Turkey for Standart Pompa, within the category: Industrial, Agriculture.

Beards must be gone, and the trimmers must be sold. It was not easy to ask men to shave in an ordinary situation. So, why not to turn beards to a gift? That is exactly is what we did. The most creative way to sell our products on Valentine’s Day was to give another meaning to it, use beard for a romantic purpose and go ahead with a win-win formula for Braun. Direct advertisement created by Grey, Turkey for Braun, within the category: Electronics, Technology.

Digital advertisement created by McCann, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

Film advertisement created by Brick, Turkey for Rockstar, within the category: Non-Alcoholic Drinks.

PayPal Estimator is an online estimation game where users try to guess the exact price of the items sold on PayPal’s international merchant stores like dealextreme, tinydeal.com, lightinthebox.com and make scores to get exciting prizes and discounts. It both in Turkey and the Netherlands. Facebook fans easily joined the game via their accounts, randomly pair off with one of the estimators on the game at that moment. Thousands of players competed at the same time for winning the grand prize. They all tried to estimate the price of variety of products appear on the game screen as close as to the exact price and faster than their opponents to get more scores! Digital advertisement created by MediaSona, Turkey for PayPal, within the category: Finance.

Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Architecture and (Media) Design are art forms that exist independently from one another. Over the last few years they have been growing together. They are entering into symbiotic dependencies and stimulations. Against the background of the information technologies, architecture has gained a new reality. No longer are objects or processes the constituting elements of a building. Now they are described as technical networks of communicating nodes, which balance themselves in contrived patterns. "Augmented Structures v1.1 : Acoustic Formations/Istiklal Street" is an augmented structure, an installation by Refik Anadol and Alper Derinboğaz which is created through the use of innovative parametric architecture and audiovisual techniques. The projects deals with a new mediated space: How to translate the logic of media into architecture? In this first experiment field recordings of Istiklal Street will be transformed in to parametric architectural structure. The recordings were made by Kerim Karaoglu who also used these recordings to create an electro-acoustical composition. The project seeks interactions between space, sound, visual and light. A similar connection between architecture and media has been experienced in Philips Pavilion of Le Courbusier in 1958. Beyond being an artwork this installation is an urban experience. The scale of surface, 2000sqm, and the dominance of the location will definitely take place in collective memory of İstiklal Street visitors. There will be an exhibition opening on 20th of September at 19:30 in relation to this façade installation which showcases experiments of architecture- sound - visual correlations of Refik Anadol and Alper Derinbogaz. During the night visual performance will be projected on the structure which will be accompanied with a generatively designed contemporary aesthetic visuals consisting of input data from the recordings and their transformed versions synchronized to the movement of graphics re-shaping and transforming the structure on which they are projected. The structure in turn influences and transforms the projections as well. Architect: C.Alper Derinbogaz Ambient advertisement created by We Dream, Turkey for Yapı Kredi, within the category: Finance.

Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

Film advertisement created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

To promote Wingo Offers mobile application, we used YouTube’s 360-degree video feature and created this mediafirst advergame. Digital advertisement created by ArnoBrasco, Turkey for Turkish Airlines, within the category: Transport.

Digital advertisement created by Genna, Turkey for Kilis Municipality, within the category: Public Interest, NGO.

Film advertisement created by Punch, Turkey for Garanti, within the category: Finance.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.