Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by Punch, Turkey for Nescafe, within the category: Non-Alcoholic Drinks.

fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed. We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound. Digital advertisement created by TBWA, Turkey for Fizy, within the category: Media.

Film advertisement created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

Film advertisement created by Akil Fikir Isleri, Turkey for Turkish Airlines, within the category: Transport.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey's most used news apps to look for the Garanti app. Things got interesting when the news didn't found the app. Digital advertisement created by Punch, Turkey for Garanti Bank, within the category: Finance.

Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.

Film advertisement created by Grey, Turkey for Unicef, within the category: Public Interest, NGO.

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

After fascinating everyone for centuries, pearl is now on your dining tables with Karaca Fine Pearl. Film advertisement created by VMLY&R, Turkey for Karaca, within the categories: House, Garden, Retail Services.

To promote Wingo Offers mobile application, we used YouTube’s 360-degree video feature and created this mediafirst advergame. Digital advertisement created by ArnoBrasco, Turkey for Turkish Airlines, within the category: Transport.

Experiential advertisement created by Oliver, Turkey for Migros, within the category: Food.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Alafortanfoni, Turkey for Turkish Airlines, within the category: Transport.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Digital advertisement created by ArnoBrasco, Turkey for Biskrem, within the category: Food.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Grey, Turkey for Amnesty International, within the category: Public Interest, NGO.