Digital advertisement created by Genna, Turkey for Kilis Municipality, within the category: Public Interest, NGO.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Agency website: Creative Directors: Arda Erdik, Başar Bellisan Digital advertisement created by Tribal, Turkey for Cepyol.com, within the category: Professional Services.

Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Film advertisement created by Grey, Turkey for Unicef, within the category: Public Interest, NGO.

Beards must be gone, and the trimmers must be sold. It was not easy to ask men to shave in an ordinary situation. So, why not to turn beards to a gift? That is exactly is what we did. The most creative way to sell our products on Valentine’s Day was to give another meaning to it, use beard for a romantic purpose and go ahead with a win-win formula for Braun. Direct advertisement created by Grey, Turkey for Braun, within the category: Electronics, Technology.

Digital advertisement created by RAM, Turkey for KIA, within the category: Automotive.

Architecture and (Media) Design are art forms that exist independently from one another. Over the last few years they have been growing together. They are entering into symbiotic dependencies and stimulations. Against the background of the information technologies, architecture has gained a new reality. No longer are objects or processes the constituting elements of a building. Now they are described as technical networks of communicating nodes, which balance themselves in contrived patterns. "Augmented Structures v1.1 : Acoustic Formations/Istiklal Street" is an augmented structure, an installation by Refik Anadol and Alper Derinboğaz which is created through the use of innovative parametric architecture and audiovisual techniques. The projects deals with a new mediated space: How to translate the logic of media into architecture? In this first experiment field recordings of Istiklal Street will be transformed in to parametric architectural structure. The recordings were made by Kerim Karaoglu who also used these recordings to create an electro-acoustical composition. The project seeks interactions between space, sound, visual and light. A similar connection between architecture and media has been experienced in Philips Pavilion of Le Courbusier in 1958. Beyond being an artwork this installation is an urban experience. The scale of surface, 2000sqm, and the dominance of the location will definitely take place in collective memory of İstiklal Street visitors. There will be an exhibition opening on 20th of September at 19:30 in relation to this façade installation which showcases experiments of architecture- sound - visual correlations of Refik Anadol and Alper Derinbogaz. During the night visual performance will be projected on the structure which will be accompanied with a generatively designed contemporary aesthetic visuals consisting of input data from the recordings and their transformed versions synchronized to the movement of graphics re-shaping and transforming the structure on which they are projected. The structure in turn influences and transforms the projections as well. Architect: C.Alper Derinbogaz Ambient advertisement created by We Dream, Turkey for Yapı Kredi, within the category: Finance.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

PayPal Estimator is an online estimation game where users try to guess the exact price of the items sold on PayPal’s international merchant stores like dealextreme, tinydeal.com, lightinthebox.com and make scores to get exciting prizes and discounts. It both in Turkey and the Netherlands. Facebook fans easily joined the game via their accounts, randomly pair off with one of the estimators on the game at that moment. Thousands of players competed at the same time for winning the grand prize. They all tried to estimate the price of variety of products appear on the game screen as close as to the exact price and faster than their opponents to get more scores! Digital advertisement created by MediaSona, Turkey for PayPal, within the category: Finance.

Outdoor advertisement created by Ogilvy, Turkey for Ford, within the category: Automotive.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Integrated advertisement created by Havas, Turkey for Nestle, within the category: Non-Alcoholic Drinks.

This place was avoided by everyone, so much so that even the Google car didn't come here. After 40,000 liters of paint was used to turn more than the 400 homes into a real-life cascading rainbow, all the streets were scanned with a 360° camera, and crafted into an online Virtual Tour of the entire Colorful Hill. This exclusive VR interactive experience (similar to the Google Street View), allowed everyone to see the transformation effects from the inside. Everyone was able to walk around the colorful streets and click on the links to watch online videos and read exclusive stories about the impact of the transformation. One of the world's largest ambient exhibitions of color in open air became an Instagram hotspot and was named a must-visit site in media all over the world. Experiential advertisement created by ROAD381, Turkey for Dulux, within the category: House, Garden.

Ambient advertisement created by McCann, Turkey for Traffic is Life, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, Turkey for Faber-Castell, within the category: House, Garden.

The White Angle TVC Love does not count for time or place… And the first love… the one that is not forgotten for ever and ever! Wherever you go, wherever you live… it appears in a clear sky to say hello to you… it suddenly fills in any spaces in your life and it becomes your source of inspiration… Made by Enza Home especially for the St. Valentine’s Day, the White Angle is a movie that presents the power of love and tells about how two people come together years after from their childhood when their small hearts bit with passion and love. The film displays the simplest and the most powerful form of romance, innocence and the first love. Forced to separate their paths, our characters cherish their fidelity and keep their love to each other in their hearts for years until they unexpectedly and miraculously meet one day. The thing that brings the two lovers together years after is the White Angle that was the symbol of their love and passion years ago. Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Ambient advertisement created by Ogilvy, Turkey for Pizza Hut, within the category: Food.

Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter. Digital advertisement created by Rabarba, Turkey for Turkcell, within the category: Electronics, Technology.