Samsung and Association for Child Education wanted to create an online education platform (sesgetirenler.com) in order to prepare hearing impaired children, who started to use cochlear implant and regained their hearing ability, for the future. Therefore, we thought it would be appropriate to call these children “Inspirational Voices”. Then, we prepared a film to introduce the project and help hearing impaired children raise their voices. In this film featured by hearing impaired children, we showed how much they could achieve through their reflexes and intuitions, and broke down the prejudices. We demonstrated that these children could achieve much more when they are provided with the right education at an earlier stage. Film advertisement created by Roy+Teddy, Turkey for Samsung, within the category: Electronics, Technology.

Film advertisement created by AHU, Turkey for Haft Coffee Roastery, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, Turkey for Unicef, within the category: Public Interest, NGO.

Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.

Ambient advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Digital advertisement created by RAM, Turkey for KIA, within the category: Automotive.

Film advertisement created by BÜRO, Turkey for Honda, within the category: Automotive.

Experiential advertisement created by Oliver, Turkey for Migros, within the category: Food.

Growing up, we listened to many fairy tales. Then, as adults, we told those tales to our own kids. And without realizing, we taught them unequal gender roles by doing so. Snow White was given an apple by a witch and waited helplessly for a prince’s kiss to save her. Cinderella suffered for a long long time and the only way out was a prince’s affection. Red Riding Hood was naive enough to believe the wolf and ended up being eaten. Can’t we have different tales? Maybe “fair” tales? Can there be princesses with fierce courage and wits to match and princes who have golden hearts? Do stepmoms always have to be wicked? Do princesses have to wait for the princes for their salvation? Is bringing salvation the only duty of princes? If we change gender roles in fairy tales, the unequal roles in society will change as well. We believe in an equal future and thus present Fair Tales. Fair Tales from Odeabank. Let the kids wake up to a fair future. Integrated advertisement created by BBDO, Turkey for Odeabank, within the category: Finance.

Film advertisement created by McCann, Turkey for Rock'n Coke, within the category: Recreation, Leisure.

We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Digital advertisement created by TBWA, Turkey for Turkcell, within the categories: Electronics, Technology, Public Interest, NGO.

Film advertisement created by Brick, Turkey for Rockstar, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

Film advertisement created by Akil Fikir Isleri, Turkey for Turkish Airlines, within the category: Transport.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

Imagine Amadeus Mozart asking you to come up with the most creative way to tell his story to the people. What would you do? We created the world’s first playable and listenable font for Peter Shaffer’s famous play “Amadeus” to the Turkish audience. We put this font at the heart of our communication campaign to introduce Peter Shaffer’s famous play “Amadeus” to the Turkish audience. First, we created staff and put the Amadeus line in the middle of the four lines used as a guide to design the font. Then, we placed letters instead of notes. We designed 14 different numbers and letters of the alphabet that match the notes and octaves on the staff. We created a font family of 574 characters for the alphabet consisting of 32 letters and 9 numbers. Putting the Amadeus font at the center of our campaign, our messages and headlines uniquely merged with Mozart’s music. While people read each word, they were also able to listen to the matched note. Even the lost letters that Amadeus wrote 250 years ago turned into a unique piece with his notes. A pianist played Amadeus’s letters. Integrated advertisement created by Happy People Project, Turkey for Amadeus, within the category: Recreation, Leisure.