Film advertisement created by Genna, Turkey for Republic Of Turkey Ministry Of Culture and Tourism, within the category: Hospitality, Tourism.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema history. The film was about a little boy with leukemia. His biggest wish was to have a television at home, his older brothers were trying everything to get it for him, but unfortunately he was dying just before he can watch it. So in order to highlight the fate changing role of the LOSEV, we've decided to change the famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he waked him up and they started to watch the television together with joy. Integrated advertisement created by Rafineri, Turkey for LÖSEV-Lösemili Çocuklar Vakfı, within the categories: Health, Public Interest, NGO.

Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.

Experiential advertisement created by Oliver, Turkey for Migros, within the category: Food.

Growing up, we listened to many fairy tales. Then, as adults, we told those tales to our own kids. And without realizing, we taught them unequal gender roles by doing so. Snow White was given an apple by a witch and waited helplessly for a prince’s kiss to save her. Cinderella suffered for a long long time and the only way out was a prince’s affection. Red Riding Hood was naive enough to believe the wolf and ended up being eaten. Can’t we have different tales? Maybe “fair” tales? Can there be princesses with fierce courage and wits to match and princes who have golden hearts? Do stepmoms always have to be wicked? Do princesses have to wait for the princes for their salvation? Is bringing salvation the only duty of princes? If we change gender roles in fairy tales, the unequal roles in society will change as well. We believe in an equal future and thus present Fair Tales. Fair Tales from Odeabank. Let the kids wake up to a fair future. Integrated advertisement created by BBDO, Turkey for Odeabank, within the category: Finance.

Film advertisement created by McCann, Turkey for Rock'n Coke, within the category: Recreation, Leisure.

Digital advertisement created by RAM, Turkey for KIA, within the category: Automotive.

Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Unboxing videos are one of the most popular content types on YouTube. We used specific device targeting feature of YouTube ads in a way that’s never done before. We shot 18 different pre-roll videos with 18 different phone models (7 Apple models, 11 Samsung models) to play the most popular unboxing videos on YouTube. People saw their own phone model coming out of an iPhone X box or a Samsung Galaxy Note 8 box as a surprise. Our host then informed people about the new loan we created for people who want to buy smartphones and led them to apply for “Credit X” Digital advertisement created by FCB, Turkey for DenizBank, within the category: Finance.

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Digital advertisement created by Lowe, Turkey for Turkish Red Crescent, within the category: Public Interest, NGO.

Film advertisement created by Punch, Turkey for Garanti, within the category: Finance.

Ambient advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Under the sponsorship of Turkish Airlines, Istanbul became the host city of the 2017 Istanbul Euroleague Final Four. As a team of Efabrika, we have made a business alliance with Turkish Airlines using the #Final4LandsinIstanbul motto to reflect this great excitement in the best possible way and to show the glory of the city to the whole world. Within the scope of the project, the famous Youtuber How Ridiculous team, have achieved extraordinary and successful basketball shots in Galata Tower, Rumelian Castle, Maiden's Tower and Bosphorus Bridge. Content advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Agency website: Creative Directors: Arda Erdik, Başar Bellisan Digital advertisement created by Tribal, Turkey for Cepyol.com, within the category: Professional Services.