Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Imagine Amadeus Mozart asking you to come up with the most creative way to tell his story to the people. What would you do? We created the world’s first playable and listenable font for Peter Shaffer’s famous play “Amadeus” to the Turkish audience. We put this font at the heart of our communication campaign to introduce Peter Shaffer’s famous play “Amadeus” to the Turkish audience. First, we created staff and put the Amadeus line in the middle of the four lines used as a guide to design the font. Then, we placed letters instead of notes. We designed 14 different numbers and letters of the alphabet that match the notes and octaves on the staff. We created a font family of 574 characters for the alphabet consisting of 32 letters and 9 numbers. Putting the Amadeus font at the center of our campaign, our messages and headlines uniquely merged with Mozart’s music. While people read each word, they were also able to listen to the matched note. Even the lost letters that Amadeus wrote 250 years ago turned into a unique piece with his notes. A pianist played Amadeus’s letters. Integrated advertisement created by Happy People Project, Turkey for Amadeus, within the category: Recreation, Leisure.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Film advertisement created by AHU, Turkey for Haft Coffee Roastery, within the category: Non-Alcoholic Drinks.

You can experience the flipbook over here: Flipbook Digital advertisement created by McCann, Turkey for Volkswagen, within the category: Automotive.

Slavery, Isis, beheadings and crucifixions. Just a few of the nightmares Syrian families are fleeing their homes from. In just three days, Turkey took in more Syrian refugees than Europe has in three years. Violence from the Assad regime has forced ten million people from their homes - that’s half the country - and more than 3 million out of the country itself. There are now 3.3 million refugees, and over half are children. Syria’s neighboring countries have bore the brunt of the war's effects by taking in millions. But now, they can’t keep up. In some of the poorest communities in the Middle East, the strain on resources has made life unbearable. Lebanon has welcomed 1,600,000 refugees, swelling its population by 36%. While at last count the UK had only resettled 54.

DI Colorist: Andreas Brueckl / www.colormeup.de Film advertisement created by Saatchi & Saatchi, Turkey for Vestel, within the category: Transport.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.

We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.

Digital advertisement created by Rabarba, Turkey for Garanti, within the category: Finance.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

PayPal Estimator is an online estimation game where users try to guess the exact price of the items sold on PayPal’s international merchant stores like dealextreme, tinydeal.com, lightinthebox.com and make scores to get exciting prizes and discounts. It both in Turkey and the Netherlands. Facebook fans easily joined the game via their accounts, randomly pair off with one of the estimators on the game at that moment. Thousands of players competed at the same time for winning the grand prize. They all tried to estimate the price of variety of products appear on the game screen as close as to the exact price and faster than their opponents to get more scores! Digital advertisement created by MediaSona, Turkey for PayPal, within the category: Finance.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

Digital advertisement created by TBWA, Turkey for Turkcell, within the categories: Electronics, Technology, Public Interest, NGO.