Film advertisement created by BBDO, Turkey for Smart, within the category: Automotive.

Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey's most used news apps to look for the Garanti app. Things got interesting when the news didn't found the app. Digital advertisement created by Punch, Turkey for Garanti Bank, within the category: Finance.

Ambient advertisement created by McCann, Turkey for Traffic is Life, within the category: Public Interest, NGO.

Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Digital advertisement created by Punch, Turkey for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

Film advertisement created by Plasenta, Turkey for Doğadan, within the category: Health.

Film advertisement created by Akil Fikir Isleri, Turkey for Turkish Airlines, within the category: Transport.

Digital advertisement created by Rabarba, Turkey for Anadolu Sigorta, within the category: Finance.

This place was avoided by everyone, so much so that even the Google car didn't come here. After 40,000 liters of paint was used to turn more than the 400 homes into a real-life cascading rainbow, all the streets were scanned with a 360° camera, and crafted into an online Virtual Tour of the entire Colorful Hill. This exclusive VR interactive experience (similar to the Google Street View), allowed everyone to see the transformation effects from the inside. Everyone was able to walk around the colorful streets and click on the links to watch online videos and read exclusive stories about the impact of the transformation. One of the world's largest ambient exhibitions of color in open air became an Instagram hotspot and was named a must-visit site in media all over the world. Experiential advertisement created by ROAD381, Turkey for Dulux, within the category: House, Garden.

Growing up, we listened to many fairy tales. Then, as adults, we told those tales to our own kids. And without realizing, we taught them unequal gender roles by doing so. Snow White was given an apple by a witch and waited helplessly for a prince’s kiss to save her. Cinderella suffered for a long long time and the only way out was a prince’s affection. Red Riding Hood was naive enough to believe the wolf and ended up being eaten. Can’t we have different tales? Maybe “fair” tales? Can there be princesses with fierce courage and wits to match and princes who have golden hearts? Do stepmoms always have to be wicked? Do princesses have to wait for the princes for their salvation? Is bringing salvation the only duty of princes? If we change gender roles in fairy tales, the unequal roles in society will change as well. We believe in an equal future and thus present Fair Tales. Fair Tales from Odeabank. Let the kids wake up to a fair future. Integrated advertisement created by BBDO, Turkey for Odeabank, within the category: Finance.

TBWA\Istanbul took an innovative path in selecting their most recent interns, who were chosen not only for their talent, but also for their love of advertising. In cooperation with Minder, one of the best neurotechnology companies in Turkey, the agency tested 503 potential interns by showing them a set of iconic ads and observing their emotional reactions, which were then converted to numerical data. The five subjects who showed the most love for advertising earned the right to the internship positions. Ambient advertisement created by TBWA, Turkey for TBWA\Istanbul, within the category: Agency Self-Promo.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.