Turkey

WVA

Ambient advertisement created by Ogilvy, Turkey for Pizza Hut, within the category: Food.

WVA

Durex's Farewell Elizabeth campaign is directed at men throughout Turkey and began in January 2014. The commercial parodies the television program Oobi and features a man humorously dating one of the show's hand-puppet characters. Digital advertisement created by Havas, Turkey for Durex, within the category: Health.

WVA

Ambient advertisement created by C-Section, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by Punch, Turkey for Garanti, within the category: Finance.

WVA

Architecture and (Media) Design are art forms that exist independently from one another. Over the last few years they have been growing together. They are entering into symbiotic dependencies and stimulations. Against the background of the information technologies, architecture has gained a new reality. No longer are objects or processes the constituting elements of a building. Now they are described as technical networks of communicating nodes, which balance themselves in contrived patterns. "Augmented Structures v1.1 : Acoustic Formations/Istiklal Street" is an augmented structure, an installation by Refik Anadol and Alper Derinboğaz which is created through the use of innovative parametric architecture and audiovisual techniques. The projects deals with a new mediated space: How to translate the logic of media into architecture? In this first experiment field recordings of Istiklal Street will be transformed in to parametric architectural structure. The recordings were made by Kerim Karaoglu who also used these recordings to create an electro-acoustical composition. The project seeks interactions between space, sound, visual and light. A similar connection between architecture and media has been experienced in Philips Pavilion of Le Courbusier in 1958. Beyond being an artwork this installation is an urban experience. The scale of surface, 2000sqm, and the dominance of the location will definitely take place in collective memory of İstiklal Street visitors. There will be an exhibition opening on 20th of September at 19:30 in relation to this façade installation which showcases experiments of architecture- sound - visual correlations of Refik Anadol and Alper Derinbogaz. During the night visual performance will be projected on the structure which will be accompanied with a generatively designed contemporary aesthetic visuals consisting of input data from the recordings and their transformed versions synchronized to the movement of graphics re-shaping and transforming the structure on which they are projected. The structure in turn influences and transforms the projections as well. Architect: C.Alper Derinbogaz Ambient advertisement created by We Dream, Turkey for Yapı Kredi, within the category: Finance.

WVA

Beards must be gone, and the trimmers must be sold. It was not easy to ask men to shave in an ordinary situation. So, why not to turn beards to a gift? That is exactly is what we did. The most creative way to sell our products on Valentine’s Day was to give another meaning to it, use beard for a romantic purpose and go ahead with a win-win formula for Braun. Direct advertisement created by Grey, Turkey for Braun, within the category: Electronics, Technology.

WVA

Outdoor advertisement created by Ogilvy, Turkey for Ford, within the category: Automotive.

WVA

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

WVA

Digital advertisement created by Havas, Turkey for Intel, within the category: Electronics, Technology.

WVA

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

WVA

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

WVA

To promote Wingo Offers mobile application, we used YouTube’s 360-degree video feature and created this mediafirst advergame. Digital advertisement created by ArnoBrasco, Turkey for Turkish Airlines, within the category: Transport.

WVA

DI Colorist: Andreas Brueckl / www.colormeup.de Film advertisement created by Saatchi & Saatchi, Turkey for Vestel, within the category: Transport.

WVA

Film advertisement created by Happy People Project, Turkey for Turkish Airlines, within the category: Transport.

WVA

URL: http://babylon.com.tr/en/

WVA

Film advertisement created by AHU, Turkey for Haft Coffee Roastery, within the category: Non-Alcoholic Drinks.

WVA

Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

WVA

After fascinating everyone for centuries, pearl is now on your dining tables with Karaca Fine Pearl. Film advertisement created by VMLY&R, Turkey for Karaca, within the categories: House, Garden, Retail Services.

WVA

Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

WVA

Digital advertisement created by Rabarba, Turkey for Anadolu Sigorta, within the category: Finance.




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