Growing up, we listened to many fairy tales. Then, as adults, we told those tales to our own kids. And without realizing, we taught them unequal gender roles by doing so. Snow White was given an apple by a witch and waited helplessly for a prince’s kiss to save her. Cinderella suffered for a long long time and the only way out was a prince’s affection. Red Riding Hood was naive enough to believe the wolf and ended up being eaten. Can’t we have different tales? Maybe “fair” tales? Can there be princesses with fierce courage and wits to match and princes who have golden hearts? Do stepmoms always have to be wicked? Do princesses have to wait for the princes for their salvation? Is bringing salvation the only duty of princes? If we change gender roles in fairy tales, the unequal roles in society will change as well. We believe in an equal future and thus present Fair Tales. Fair Tales from Odeabank. Let the kids wake up to a fair future. Integrated advertisement created by BBDO, Turkey for Odeabank, within the category: Finance.

Ambient advertisement created by C-Section, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Turkey for Lipton, within the category: Non-Alcoholic Drinks.

Film advertisement created by BÜRO, Turkey for Honda, within the category: Automotive.

Unboxing videos are one of the most popular content types on YouTube. We used specific device targeting feature of YouTube ads in a way that’s never done before. We shot 18 different pre-roll videos with 18 different phone models (7 Apple models, 11 Samsung models) to play the most popular unboxing videos on YouTube. People saw their own phone model coming out of an iPhone X box or a Samsung Galaxy Note 8 box as a surprise. Our host then informed people about the new loan we created for people who want to buy smartphones and led them to apply for “Credit X” Digital advertisement created by FCB, Turkey for DenizBank, within the category: Finance.

Digital advertisement created by Lowe, Turkey for Turkish Red Crescent, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter. Digital advertisement created by Rabarba, Turkey for Turkcell, within the category: Electronics, Technology.

Under the sponsorship of Turkish Airlines, Istanbul became the host city of the 2017 Istanbul Euroleague Final Four. As a team of Efabrika, we have made a business alliance with Turkish Airlines using the #Final4LandsinIstanbul motto to reflect this great excitement in the best possible way and to show the glory of the city to the whole world. Within the scope of the project, the famous Youtuber How Ridiculous team, have achieved extraordinary and successful basketball shots in Galata Tower, Rumelian Castle, Maiden's Tower and Bosphorus Bridge. Content advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

You can experience the flipbook over here: Flipbook Digital advertisement created by McCann, Turkey for Volkswagen, within the category: Automotive.

Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey's most used news apps to look for the Garanti app. Things got interesting when the news didn't found the app. Digital advertisement created by Punch, Turkey for Garanti Bank, within the category: Finance.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Ambient advertisement created by McCann, Turkey for Traffic is Life, within the category: Public Interest, NGO.

Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

Digital advertisement created by McCann, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Alafortanfoni, Turkey for Turkish Airlines, within the category: Transport.

Digital advertisement created by TBWA, Turkey for Turkcell, within the categories: Electronics, Technology, Public Interest, NGO.

Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.

Digital advertisement created by Rabarba, Turkey for Anadolu Sigorta, within the category: Finance.