Turkey

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Digital advertisement created by Plasenta, Turkey for Doğadan, within the category: Non-Alcoholic Drinks.

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Maths are everywhere... Film advertisement created by JWT, Turkey for TEB, within the category: Finance.

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Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter. Digital advertisement created by Rabarba, Turkey for Turkcell, within the category: Electronics, Technology.

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DI Colorist: Andreas Brueckl / www.colormeup.de Film advertisement created by Saatchi & Saatchi, Turkey for Vestel, within the category: Transport.

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Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

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What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

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This 22 March, for World Water Day, we wanted to try a little social experiment with Standart Pompa. For this special experiment, we designed a custom fountain and took it to the Bağdat Street. We turned on the fountain, let it run and started to wait. Every second the fountain was running, we had a dry tree visual on the screen and when the fountain turned off, the tree transformed into a green one. The sensitivity of people who responded to the water waste was hopeful. Even though the weather was cold, 30% of the participants got their hands out of their pockets and turned off the fountain. Apart from giving special gifts to Water Friends, we announced them as heroes with presenting a cape and flowers. Most of the people who stood by this act, said it wasn't even necessary and stated that it was their duty. We put our video on internet, hoping that people who watch this video would rethink about wasting water and become more sensitive. The fountain was designed to recirculate the water and had a refinement system, so not a single drop of water was wasted. Ambient advertisement created by Hisseli Harikalar Fabrikasi, Turkey for Standart Pompa, within the category: Industrial, Agriculture.

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Samsung and Association for Child Education wanted to create an online education platform (sesgetirenler.com) in order to prepare hearing impaired children, who started to use cochlear implant and regained their hearing ability, for the future. Therefore, we thought it would be appropriate to call these children “Inspirational Voices”. Then, we prepared a film to introduce the project and help hearing impaired children raise their voices. In this film featured by hearing impaired children, we showed how much they could achieve through their reflexes and intuitions, and broke down the prejudices. We demonstrated that these children could achieve much more when they are provided with the right education at an earlier stage. Film advertisement created by Roy+Teddy, Turkey for Samsung, within the category: Electronics, Technology.

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Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey's most used news apps to look for the Garanti app. Things got interesting when the news didn't found the app. Digital advertisement created by Punch, Turkey for Garanti Bank, within the category: Finance.

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The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema history. The film was about a little boy with leukemia. His biggest wish was to have a television at home, his older brothers were trying everything to get it for him, but unfortunately he was dying just before he can watch it. So in order to highlight the fate changing role of the LOSEV, we've decided to change the famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he waked him up and they started to watch the television together with joy. Integrated advertisement created by Rafineri, Turkey for LÖSEV-Lösemili Çocuklar Vakfı, within the categories: Health, Public Interest, NGO.

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Film advertisement created by Bordo Medya, Turkey for PTT Cargo, within the category: Transport.

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Digital advertisement created by Havas, Turkey for Turk Telekom, within the category: Electronics, Technology.

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Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

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Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

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Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

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To promote Wingo Offers mobile application, we used YouTube’s 360-degree video feature and created this mediafirst advergame. Digital advertisement created by ArnoBrasco, Turkey for Turkish Airlines, within the category: Transport.

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Film advertisement created by Grey, Turkey for Unicef, within the category: Public Interest, NGO.

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Film advertisement created by DDB, Turkey for Lipton, within the category: Non-Alcoholic Drinks.

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Agency website: Creative Directors: Arda Erdik, Başar Bellisan Digital advertisement created by Tribal, Turkey for Cepyol.com, within the category: Professional Services.

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Digital advertisement created by Rabarba, Turkey for Garanti, within the category: Finance.




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