The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema history. The film was about a little boy with leukemia. His biggest wish was to have a television at home, his older brothers were trying everything to get it for him, but unfortunately he was dying just before he can watch it. So in order to highlight the fate changing role of the LOSEV, we've decided to change the famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he waked him up and they started to watch the television together with joy. Integrated advertisement created by Rafineri, Turkey for LÖSEV-Lösemili Çocuklar Vakfı, within the categories: Health, Public Interest, NGO.

To promote Wingo Offers mobile application, we used YouTube’s 360-degree video feature and created this mediafirst advergame. Digital advertisement created by ArnoBrasco, Turkey for Turkish Airlines, within the category: Transport.

Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

TBWA\Istanbul took an innovative path in selecting their most recent interns, who were chosen not only for their talent, but also for their love of advertising. In cooperation with Minder, one of the best neurotechnology companies in Turkey, the agency tested 503 potential interns by showing them a set of iconic ads and observing their emotional reactions, which were then converted to numerical data. The five subjects who showed the most love for advertising earned the right to the internship positions. Ambient advertisement created by TBWA, Turkey for TBWA\Istanbul, within the category: Agency Self-Promo.

Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter. Digital advertisement created by Rabarba, Turkey for Turkcell, within the category: Electronics, Technology.

Digital advertisement created by Genna, Turkey for Kilis Municipality, within the category: Public Interest, NGO.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Experiential advertisement created by Oliver, Turkey for Migros, within the category: Food.

Imagine Amadeus Mozart asking you to come up with the most creative way to tell his story to the people. What would you do? We created the world’s first playable and listenable font for Peter Shaffer’s famous play “Amadeus” to the Turkish audience. We put this font at the heart of our communication campaign to introduce Peter Shaffer’s famous play “Amadeus” to the Turkish audience. First, we created staff and put the Amadeus line in the middle of the four lines used as a guide to design the font. Then, we placed letters instead of notes. We designed 14 different numbers and letters of the alphabet that match the notes and octaves on the staff. We created a font family of 574 characters for the alphabet consisting of 32 letters and 9 numbers. Putting the Amadeus font at the center of our campaign, our messages and headlines uniquely merged with Mozart’s music. While people read each word, they were also able to listen to the matched note. Even the lost letters that Amadeus wrote 250 years ago turned into a unique piece with his notes. A pianist played Amadeus’s letters. Integrated advertisement created by Happy People Project, Turkey for Amadeus, within the category: Recreation, Leisure.

Digital advertisement created by Punch, Turkey for Nescafe, within the category: Non-Alcoholic Drinks.

Unboxing videos are one of the most popular content types on YouTube. We used specific device targeting feature of YouTube ads in a way that’s never done before. We shot 18 different pre-roll videos with 18 different phone models (7 Apple models, 11 Samsung models) to play the most popular unboxing videos on YouTube. People saw their own phone model coming out of an iPhone X box or a Samsung Galaxy Note 8 box as a surprise. Our host then informed people about the new loan we created for people who want to buy smartphones and led them to apply for “Credit X” Digital advertisement created by FCB, Turkey for DenizBank, within the category: Finance.

The White Angle TVC Love does not count for time or place… And the first love… the one that is not forgotten for ever and ever! Wherever you go, wherever you live… it appears in a clear sky to say hello to you… it suddenly fills in any spaces in your life and it becomes your source of inspiration… Made by Enza Home especially for the St. Valentine’s Day, the White Angle is a movie that presents the power of love and tells about how two people come together years after from their childhood when their small hearts bit with passion and love. The film displays the simplest and the most powerful form of romance, innocence and the first love. Forced to separate their paths, our characters cherish their fidelity and keep their love to each other in their hearts for years until they unexpectedly and miraculously meet one day. The thing that brings the two lovers together years after is the White Angle that was the symbol of their love and passion years ago. Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Film advertisement created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Integrated advertisement created by Havas, Turkey for Nestle, within the category: Non-Alcoholic Drinks.

Digital advertisement created by TBWA, Turkey for Turkcell, within the categories: Electronics, Technology, Public Interest, NGO.

Digital advertisement created by McCann, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

This 22 March, for World Water Day, we wanted to try a little social experiment with Standart Pompa. For this special experiment, we designed a custom fountain and took it to the Bağdat Street. We turned on the fountain, let it run and started to wait. Every second the fountain was running, we had a dry tree visual on the screen and when the fountain turned off, the tree transformed into a green one. The sensitivity of people who responded to the water waste was hopeful. Even though the weather was cold, 30% of the participants got their hands out of their pockets and turned off the fountain. Apart from giving special gifts to Water Friends, we announced them as heroes with presenting a cape and flowers. Most of the people who stood by this act, said it wasn't even necessary and stated that it was their duty. We put our video on internet, hoping that people who watch this video would rethink about wasting water and become more sensitive. The fountain was designed to recirculate the water and had a refinement system, so not a single drop of water was wasted. Ambient advertisement created by Hisseli Harikalar Fabrikasi, Turkey for Standart Pompa, within the category: Industrial, Agriculture.