Heineken says “cheers” to festive troubles in this campaign that invites people to take a cheery attitude towards holiday mishaps. Instead of worrying about things that go wrong, why not enjoy them? Perhaps with a fresh bottle of Heineken! Film advertisement created by Publicis, Singapore for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Wunderman, Singapore for Lien Aid, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Today, 1 in 88 children are diagnosed with autism. That’s an increase of up to 17 times, in the last 25 years. However the understanding of autism amongst the general public is still extremely low. Because early diagnosis can make a world of difference, it is important that people are informed about the symptoms of autism so they can seek an early diagnosis/treatment. The campaign is designed respond to the growing need to highlight concern and awareness about autism, by illustrating some of its symptoms. Singapore’s largest autism awareness group, The Autism Resource Centre, wanted to highlight the symptom: ‘Hypersensitivity to sound’ for World Autism Month (takes place in April every year). To communicate this message, we integrated search bars on various websites with onsite banners to provide a virtual demonstration of how the slightest sound could be deafening to a child with Autism. We created a world’s first – a banner that was activated by users’ interactions with the keyboard. We developed a source code that enabled us to track letters as they are being typed into the search bar. This, in turn, triggered a reaction from the girl in the banner below, demonstrating how she is seemingly affected by even the light sounds of typing. This campaign went live on half a dozen partner sites with a potential audience of 2.2 million visitors. It also received the attention of TV stations which featured Singapore’s President of Autism Resource Centre, Denise Phua, thus bringing more public attention to the cause. Digital advertisement created by BBDO, Singapore for Autism Resource Centre, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by The Secret Little Agency, Singapore for KFC, within the category: Food.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Professional Services.

Each year, over 100,000 children in Asia are born with cleft lip and palate – birth defects that turn the simple act of eating into a daily struggle. Leaving parents constantly worried their child is not getting enough nutrition, that they will not flourish and that their life will have limited potential due to prejudice against their physical appearance. Smile Asia is a global alliance of charities funding surgeries to correct cleft lip and palate. Entirely dependent on the generosity of its donors, Smile Asia needed them to feel the problem at a much deeper level – to get as close as possible to experiencing cleft for themselves. In essence, to get the donations to pay for the surgeries, we had to make it personal. We needed to design an experience that was unlike any other the donors had previously had. One that would drive home to the participants the real-life effects this facial deformity has on these children – beyond the obvious aesthetics. Our solution: The Cleft Collection – a unique set of cutlery specially designed with a cleft of its own. Each utensil has its own cleft-shaped missing piece, so that not only does it visually mimic the condition, it also makes eating frustratingly difficult. Allowing diners to experience – if only for a single meal – what every meal is like for children with cleft, and how difficult it is to consume the necessary calories to grow, let alone to flourish. Experiential advertisement created by McCann Health, Singapore for Smile Asia, within the categories: Health, Public Interest, NGO.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

http://hypervocal.com/vids/2013/street-artist-lollipop/ Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Project Manager: Sandeep Bhardwaj Regional Director, PR & Corporate Communications: Huma Qureshi
 Regional Corporate Communications Executive: Yanrong Pang Direct advertisement created by Grey, Singapore for Neelvasant, within the category: Public Interest, NGO.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again. Direct advertisement created by GOVT, Singapore for Adrian Tan, within the category: Professional Services.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

The 'Game On' campaign was a prelude to the start of the football season.

Ambient advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Ambient advertisement created by BBH, Singapore for Can You Serve, within the category: Media.

Film advertisement created by Ogilvy, Singapore for Pond's Men, within the category: Beauty.