Guinness Singapore celebrates men who are made of more. Here’s to men who carve their own paths. Men who make a difference in the lives of those around them. Men like Luke Landrigan, whose passion for surfing turned a tiny little fishing village into a global surf destination. Film advertisement created by BBDO, Singapore for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by BBH, Singapore for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Our Alpha creators are ones who dare to imagine, push boundaries and are relentless in perfecting their craft. Alphas see where others don’t and go where others won’t. We come from all walks of life. Film advertisement created by Collabtive, Singapore for Sony, within the category: Electronics, Technology.

Our first ever short film for Chinese New Year and we promise it's everything we Singaporeans can relate to.

Today, 1 in 88 children are diagnosed with autism. That’s an increase of up to 17 times, in the last 25 years. However the understanding of autism amongst the general public is still extremely low. Because early diagnosis can make a world of difference, it is important that people are informed about the symptoms of autism so they can seek an early diagnosis/treatment. The campaign is designed respond to the growing need to highlight concern and awareness about autism, by illustrating some of its symptoms. Singapore’s largest autism awareness group, The Autism Resource Centre, wanted to highlight the symptom: ‘Hypersensitivity to sound’ for World Autism Month (takes place in April every year). To communicate this message, we integrated search bars on various websites with onsite banners to provide a virtual demonstration of how the slightest sound could be deafening to a child with Autism. We created a world’s first – a banner that was activated by users’ interactions with the keyboard. We developed a source code that enabled us to track letters as they are being typed into the search bar. This, in turn, triggered a reaction from the girl in the banner below, demonstrating how she is seemingly affected by even the light sounds of typing. This campaign went live on half a dozen partner sites with a potential audience of 2.2 million visitors. It also received the attention of TV stations which featured Singapore’s President of Autism Resource Centre, Denise Phua, thus bringing more public attention to the cause. Digital advertisement created by BBDO, Singapore for Autism Resource Centre, within the category: Public Interest, NGO.

Business Director: Christina Chong Producers: Daphne Ng, Bhavna Shivayogimath Production Agency: Black Sheep Productions Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding. Integrated advertisement created by Ogilvy, Singapore for Electrolux, within the category: Electronics, Technology.

Ambient advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Singapore for Changi Airport Group, within the categories: Hospitality, Tourism, Transport.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Amidst a burgeoning refugee crisis, the struggle to put food on the table is a difficult reality for refugees seeking asylum in unfamiliar territory. PichaEats (formerly known as The Picha Project) a Kuala Lumpur-based, food business which partners refugees in Malaysia in a sustainable catering and delivery business, has released a video ahead of Ramadan to bring to light how the simple act of enjoying a meal could change lives. Conceptualized by social marketing agency, GOODSTUPH in partnership with Reel Loco Productions and Song Zu Singapore, the video aims to deliver stunning cinematic #foodporn against the harsh realities of life as a refugee, by spotlighting the true story of Syrian refugee and Picha Chef, Rania. The narrative of her family’s escape from war-torn Raqqa and the tragedies that accompany it, runs parallel with the preparation of her signature Fattet Magdoos, a traditional stuffed eggplant casserole dish served with fried Arabic bread. Digital advertisement created by GOODSTUPH, Singapore for PichaEats, within the category: Food.

Digital advertisement created by Leo Burnett, Singapore for SK-II, within the category: Health.

The 'Game On' campaign was a prelude to the start of the football season.

One woman’s night has ended, while another’s has just begun. In a frenzied, off-beat manner, the story evolves with staccato glimpses into each woman’s life, and comes full circle to tie all of their stories in. They wear pastel pink cami two-toned floral wrap rompers and oversized dark wash denim jackets, striped maxi dresses in bright, primary colours, aerobics gear, and off-shoulder smock dresses. Pomelo’s SS18 collection is as versatile as the women who wear it.

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected. Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

An aspiring French filmmaker sits down with Hollywood’s top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn’t go well. Unbeknownst to them, the scripts he describes have already been created and released to commercial success and critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film Festival. Film advertisement created by Ogilvy, Singapore for Alliance Française de Singapour, within the category: Public Interest, NGO.

Film advertisement created by DDB, Singapore for StarHub, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, Singapore for Coca-Cola, within the category: Non-Alcoholic Drinks.

Presenting the world’s smallest open house by MAD school (Chatsworth Mediart Academy). Another Dimension: Simply put, it’s where you discover far more interesting things. Viewed through the right lens, another dimension appears. Very much like what MAD does. Short for Marketing Advertising and Design, our integrated diploma is the only one in Asia that adds another dimension to your view on creativity and strategic thinking. Meaning you won’t see things the way you used to. Heck, you won’t see things the way others do. That’s why our student work win awards like D&AD and Crowbar. Enter Another Dimension--A quirky digital projection mapping showcase of our award-winning student work, which takes place indoor but visible outdoor to Clarke Quay--why deal with confines when there’s another dimension? Another perk includes instant fame as your face shot becomes a part of our digital projection mapping showcase. All because we’re MAD. Digital advertisement created by MAD school, Singapore for MAD school, within the category: Education.