1 in 9 adolescents is a victim of cyberbullying. Nearly half of them have never reported it. Unlike physical bullying that leaves behind scars and bruises, online bullying is much harder to spot. Daniel represents every child who has been silenced through technology. By creating digital billboards that project soundwaves inaudible for the human ear, Shazam recognized the “silence” and helped Daniel and other victims to speak up. Digital advertisement created by MullenLowe Group, Singapore for Singapore Children’s Society, within the category: Public Interest, NGO.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”. Ambient advertisement created by Essential Werkz, Singapore for Sony, within the category: Electronics, Technology.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Transport.

Content advertisement created by Wunderman Thompson, Singapore for Lux, within the categories: Beauty, Personal Accessories.

Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by BBH, Singapore for Can You Serve, within the category: Media.

Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathize with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Experiential advertisement created by McCann, Singapore for Smile Asia, within the category: Public Interest, NGO.

Film advertisement created by BBH, Singapore for Sentosa, within the category: Hospitality, Tourism.

Guinness Singapore celebrates men who are made of more. Here’s to men who carve their own paths. Men who make a difference in the lives of those around them. Men like Luke Landrigan, whose passion for surfing turned a tiny little fishing village into a global surf destination. Film advertisement created by BBDO, Singapore for Guinness, within the category: Alcoholic Drinks.

Content advertisement created by Publicis, Singapore for Vicks, within the category: Pharmaceutical.

Film advertisement created by Collabtive, Singapore for JBL, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown. Ambient advertisement created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Outdoor advertisement created by Y&R, Singapore for Land Rover, within the category: Automotive.

Direct advertisement created by Mullen, Singapore for PETA, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.