Film advertisement created by The Alchemy Partnership, Singapore for Direct Asia, within the category: Finance.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Grey, Singapore for DCA, within the category: Public Interest, NGO.

The 'Game On' campaign was a prelude to the start of the football season.

Digital advertisement created by Dentsu, Singapore for Singapore Airlines, within the category: Transport.

Film advertisement created by Wunderman Thompson, Singapore for Public Hygiene Council, within the category: Public Interest, NGO.

M.A.D. School (by Chatsworth Mediart Academy) celebrated a decade of creating the brightest bulbs on 21 June 2013. We hit hotspots in Singapore with the brightest bulbs to celebrate, including gatecrashing a live football match. More than just celebrating our birthday, we launched a new identity with a more befitting tagline of "Thinker First. Creative Second." It’s our way of saying we place strategic thinking above creativity. We want our students to think before they create. Our digital RSVP entails sending invitees a DM comprising a credit-card sized flat bulb and instructions on downloading the Layar AR app via their smartphone. After scanning the propped-up bulb via the app, an AR video is launched depicting a campaign video. A Facebook button brings them to ‘Brightspotter’, a Facebook app where they can RSVP in a fun way. When celebrating a decade of creating the brightest bulbs, we need pretty bright ideas.

Heineken says “cheers” to festive troubles in this campaign that invites people to take a cheery attitude towards holiday mishaps. Instead of worrying about things that go wrong, why not enjoy them? Perhaps with a fresh bottle of Heineken! Film advertisement created by Publicis, Singapore for Heineken, within the category: Alcoholic Drinks.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Waiting too long for the dark spots left by your pimples to go away is no longer a problem with Ponds White Beauty. Film advertisement created by WPP, Singapore for Unilever, within the category: Beauty.

Film advertisement created by DDB, Singapore for StarHub, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Digital advertisement created by Leo Burnett, Singapore for SK-II, within the category: Health.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Digital advertisement created by Ogilvy, Singapore for Coca-Cola, within the category: Non-Alcoholic Drinks.

One woman’s night has ended, while another’s has just begun. In a frenzied, off-beat manner, the story evolves with staccato glimpses into each woman’s life, and comes full circle to tie all of their stories in. They wear pastel pink cami two-toned floral wrap rompers and oversized dark wash denim jackets, striped maxi dresses in bright, primary colours, aerobics gear, and off-shoulder smock dresses. Pomelo’s SS18 collection is as versatile as the women who wear it.

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused. Audio advertisement created by JWT, Singapore for Lux, within the category: Health.

Film advertisement created by The Alchemy Partnership, Singapore for ABC Extra Stout, within the category: Alcoholic Drinks.

Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

1 in 9 adolescents is a victim of cyberbullying. Nearly half of them have never reported it. Unlike physical bullying that leaves behind scars and bruises, online bullying is much harder to spot. Daniel represents every child who has been silenced through technology. By creating digital billboards that project soundwaves inaudible for the human ear, Shazam recognized the “silence” and helped Daniel and other victims to speak up. Digital advertisement created by MullenLowe Group, Singapore for Singapore Children’s Society, within the category: Public Interest, NGO.