Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions. Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin. In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin. Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less. Film advertisement created by GOODSTUPH, Singapore for Dove, within the category: Beauty.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

For their new Shower Foam, Dove Singapore wanted to do something cute and creative. So we built a Facebook AR camera filter where a shower head appears and the screen fills up with foam when a user smiles! It ends with the product showing on the bottom left and a cute little duck floating on the foam. Users can try this Dove Facebook AR camera filter here - https://www.facebook.com/fbcameraeffects/tryit/581917858870841. This Facebook Augmented Reality experience was built by digital and creative tech agency, alivenow - https://www.alivenow.in/FacebookARfilters Digital advertisement created by AliveNow, Singapore for Dove, within the category: Beauty.

Amidst a burgeoning refugee crisis, the struggle to put food on the table is a difficult reality for refugees seeking asylum in unfamiliar territory. PichaEats (formerly known as The Picha Project) a Kuala Lumpur-based, food business which partners refugees in Malaysia in a sustainable catering and delivery business, has released a video ahead of Ramadan to bring to light how the simple act of enjoying a meal could change lives. Conceptualized by social marketing agency, GOODSTUPH in partnership with Reel Loco Productions and Song Zu Singapore, the video aims to deliver stunning cinematic #foodporn against the harsh realities of life as a refugee, by spotlighting the true story of Syrian refugee and Picha Chef, Rania. The narrative of her family’s escape from war-torn Raqqa and the tragedies that accompany it, runs parallel with the preparation of her signature Fattet Magdoos, a traditional stuffed eggplant casserole dish served with fried Arabic bread. Digital advertisement created by GOODSTUPH, Singapore for PichaEats, within the category: Food.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Digital advertisement created by Ace:Daytons Communications, Singapore for Zoff, within the category: Personal Accessories.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Singapore for Safeguard, within the category: Health.

Gong Xi Fa Cai from all of us at McCann Singapore. Film advertisement created by McCann, Singapore for McCann, within the category: Agency Self-Promo.

Film advertisement created by BBH, Singapore for NTUC Income, within the category: Finance.

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected. Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

The 'Game On' campaign was a prelude to the start of the football season.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Professional Services.

Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Collabtive, Singapore for JBL, within the category: Electronics, Technology.

Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again. Direct advertisement created by GOVT, Singapore for Adrian Tan, within the category: Professional Services.