Film advertisement created by Ogilvy, Singapore for Pond's Men, within the category: Beauty.

Film advertisement created by DDB, Singapore for StarHub, within the category: Electronics, Technology.

Today, 1 in 88 children are diagnosed with autism. That’s an increase of up to 17 times, in the last 25 years. However the understanding of autism amongst the general public is still extremely low. Because early diagnosis can make a world of difference, it is important that people are informed about the symptoms of autism so they can seek an early diagnosis/treatment. The campaign is designed respond to the growing need to highlight concern and awareness about autism, by illustrating some of its symptoms. Singapore’s largest autism awareness group, The Autism Resource Centre, wanted to highlight the symptom: ‘Hypersensitivity to sound’ for World Autism Month (takes place in April every year). To communicate this message, we integrated search bars on various websites with onsite banners to provide a virtual demonstration of how the slightest sound could be deafening to a child with Autism. We created a world’s first – a banner that was activated by users’ interactions with the keyboard. We developed a source code that enabled us to track letters as they are being typed into the search bar. This, in turn, triggered a reaction from the girl in the banner below, demonstrating how she is seemingly affected by even the light sounds of typing. This campaign went live on half a dozen partner sites with a potential audience of 2.2 million visitors. It also received the attention of TV stations which featured Singapore’s President of Autism Resource Centre, Denise Phua, thus bringing more public attention to the cause. Digital advertisement created by BBDO, Singapore for Autism Resource Centre, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Ogilvy, Singapore for Changi Airport Group, within the categories: Hospitality, Tourism, Transport.

Film advertisement created by The Alchemy Partnership, Singapore for Direct Asia, within the category: Finance.

Let's face it, it sucks to be born in December. Every year Christmas and New Year steamroll your birthday, leaving you shortchanged on gifts and attention. That's why Chupa Chups' mascot Chuck and sidekick Carl have dedicated this mash-up carol to December babies everywhere. It's just one of the festive oddities from BBH Asia Pacific's Christmas social media campaign for Chupa Chups, which also includes ginger h Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected. Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Publicis, Singapore for McDonald's, within the category: Food.

When neighbors settle the dispute in a more professional way.

Film advertisement created by BBH, Singapore for Samsung, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

1 in 9 adolescents is a victim of cyberbullying. Nearly half of them have never reported it. Unlike physical bullying that leaves behind scars and bruises, online bullying is much harder to spot. Daniel represents every child who has been silenced through technology. By creating digital billboards that project soundwaves inaudible for the human ear, Shazam recognized the “silence” and helped Daniel and other victims to speak up. Digital advertisement created by MullenLowe Group, Singapore for Singapore Children’s Society, within the category: Public Interest, NGO.

Film advertisement created by BBH, Singapore for Axe, within the category: Health.

Digital advertisement created by Ogilvy, Singapore for Coca-Cola, within the category: Non-Alcoholic Drinks.

Amidst a burgeoning refugee crisis, the struggle to put food on the table is a difficult reality for refugees seeking asylum in unfamiliar territory. PichaEats (formerly known as The Picha Project) a Kuala Lumpur-based, food business which partners refugees in Malaysia in a sustainable catering and delivery business, has released a video ahead of Ramadan to bring to light how the simple act of enjoying a meal could change lives. Conceptualized by social marketing agency, GOODSTUPH in partnership with Reel Loco Productions and Song Zu Singapore, the video aims to deliver stunning cinematic #foodporn against the harsh realities of life as a refugee, by spotlighting the true story of Syrian refugee and Picha Chef, Rania. The narrative of her family’s escape from war-torn Raqqa and the tragedies that accompany it, runs parallel with the preparation of her signature Fattet Magdoos, a traditional stuffed eggplant casserole dish served with fried Arabic bread. Digital advertisement created by GOODSTUPH, Singapore for PichaEats, within the category: Food.

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused. Audio advertisement created by JWT, Singapore for Lux, within the category: Health.