Film advertisement created by Grey, Singapore for DCA, within the category: Public Interest, NGO.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Lux soaps are now made with Fine fragrances. The key insight is that fragrances evoke emotions and feelings. Art is the most powerful way to express feelings. Inspired by the mysterious, exotic fragrance of rare orchids in Lux, we collaborated with famous Spanish artist, Gabriel Moreno, who created the world’s first liquid soap painting at the global launch event in front of a live audience. In this co-creation titled ‘BEWITCH’ he made the magical mood of Lux come alive on a giant canvas with his trademark details and intricate strokes using the challenging and unexpected medium of purple and orange liquid soap as a select crowd of international celebrities, the worldwide press and Unilever marketing directors watched in awe and wonder. The audience could watch, smell and truly feel as they experienced this multi sensorial piece of Lux liquid soap art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Our Alpha creators are ones who dare to imagine, push boundaries and are relentless in perfecting their craft. Alphas see where others don’t and go where others won’t. We come from all walks of life. Film advertisement created by Collabtive, Singapore for Sony, within the category: Electronics, Technology.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Film advertisement created by DDB, Singapore for FWD, within the categories: Finance, Health.

Film advertisement created by BBH, Singapore for Axe, within the category: Health.

Film advertisement created by BBH, Singapore for NTUC Income, within the category: Finance.

Presenting the world’s smallest open house by MAD school (Chatsworth Mediart Academy). Another Dimension: Simply put, it’s where you discover far more interesting things. Viewed through the right lens, another dimension appears. Very much like what MAD does. Short for Marketing Advertising and Design, our integrated diploma is the only one in Asia that adds another dimension to your view on creativity and strategic thinking. Meaning you won’t see things the way you used to. Heck, you won’t see things the way others do. That’s why our student work win awards like D&AD and Crowbar. Enter Another Dimension--A quirky digital projection mapping showcase of our award-winning student work, which takes place indoor but visible outdoor to Clarke Quay--why deal with confines when there’s another dimension? Another perk includes instant fame as your face shot becomes a part of our digital projection mapping showcase. All because we’re MAD. Digital advertisement created by MAD school, Singapore for MAD school, within the category: Education.

An aspiring French filmmaker sits down with Hollywood’s top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn’t go well. Unbeknownst to them, the scripts he describes have already been created and released to commercial success and critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film Festival. Film advertisement created by Ogilvy, Singapore for Alliance Française de Singapour, within the category: Public Interest, NGO.

Film advertisement created by BBH, Singapore for Sentosa, within the category: Hospitality, Tourism.

Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.