Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathize with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Experiential advertisement created by McCann, Singapore for Smile Asia, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Digital advertisement created by Publicis, Singapore for Wink Hostel, within the category: Recreation, Leisure.

Film advertisement created by Collabtive, Singapore for JBL, within the category: Electronics, Technology.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Heineken says “cheers” to festive troubles in this campaign that invites people to take a cheery attitude towards holiday mishaps. Instead of worrying about things that go wrong, why not enjoy them? Perhaps with a fresh bottle of Heineken! Film advertisement created by Publicis, Singapore for Heineken, within the category: Alcoholic Drinks.

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Singapore for Changi Airport Group, within the categories: Hospitality, Tourism, Transport.

Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding. Integrated advertisement created by Ogilvy, Singapore for Electrolux, within the category: Electronics, Technology.

The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season. Film advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.

One woman’s night has ended, while another’s has just begun. In a frenzied, off-beat manner, the story evolves with staccato glimpses into each woman’s life, and comes full circle to tie all of their stories in. They wear pastel pink cami two-toned floral wrap rompers and oversized dark wash denim jackets, striped maxi dresses in bright, primary colours, aerobics gear, and off-shoulder smock dresses. Pomelo’s SS18 collection is as versatile as the women who wear it.

To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”. Ambient advertisement created by Essential Werkz, Singapore for Sony, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Project Manager: Sandeep Bhardwaj Regional Director, PR & Corporate Communications: Huma Qureshi
 Regional Corporate Communications Executive: Yanrong Pang Direct advertisement created by Grey, Singapore for Neelvasant, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Singapore for McDonald's, within the category: Food.

Digital advertisement created by The Secret Little Agency, Singapore for Zespri, within the category: Food.

Collins Stationery commemorates its 200-year anniversary with the launch of a new campaign Conceptualised by Superunion, the campaign film tells the story of the heritage stationery brand entirely through paper. Singapore: From its humble beginnings as a printing press in Glasgow, to the internationally recognised leader in high quality stationery that it is today, the Collins brand has come a long way. But as the company celebrates its 200-year anniversary this year, their sights are fixed on the future of the brand. The brand’s next chapter begins this week with the launch of a new campaign, created by global brand agency Superunion. In addition to honouringthe brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world. The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day. Beautifully designed and highly detailed, the hand-crafted animation style filmtakes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story. Film advertisement created by SuperUnion, Singapore for Collins Stationery, within the category: Retail Services.

Ambient advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

M.A.D. School (by Chatsworth Mediart Academy) celebrated a decade of creating the brightest bulbs on 21 June 2013. We hit hotspots in Singapore with the brightest bulbs to celebrate, including gatecrashing a live football match. More than just celebrating our birthday, we launched a new identity with a more befitting tagline of "Thinker First. Creative Second." It’s our way of saying we place strategic thinking above creativity. We want our students to think before they create. Our digital RSVP entails sending invitees a DM comprising a credit-card sized flat bulb and instructions on downloading the Layar AR app via their smartphone. After scanning the propped-up bulb via the app, an AR video is launched depicting a campaign video. A Facebook button brings them to ‘Brightspotter’, a Facebook app where they can RSVP in a fun way. When celebrating a decade of creating the brightest bulbs, we need pretty bright ideas.

Film advertisement created by Publicis, Singapore for Vicks, within the category: Pharmaceutical.