Waiting too long for the dark spots left by your pimples to go away is no longer a problem with Ponds White Beauty. Film advertisement created by WPP, Singapore for Unilever, within the category: Beauty.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathize with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Experiential advertisement created by McCann, Singapore for Smile Asia, within the category: Public Interest, NGO.

Heineken says “cheers” to festive troubles in this campaign that invites people to take a cheery attitude towards holiday mishaps. Instead of worrying about things that go wrong, why not enjoy them? Perhaps with a fresh bottle of Heineken! Film advertisement created by Publicis, Singapore for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Publicis, Singapore for Wink Hostel, within the category: Recreation, Leisure.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

When neighbors settle the dispute in a more professional way.

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected. Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Guinness Singapore celebrates men who are made of more. Here’s to men who carve their own paths. Men who make a difference in the lives of those around them. Men like Luke Landrigan, whose passion for surfing turned a tiny little fishing village into a global surf destination. Film advertisement created by BBDO, Singapore for Guinness, within the category: Alcoholic Drinks.

Content advertisement created by Wunderman Thompson, Singapore for Lux, within the categories: Beauty, Personal Accessories.

Outdoor advertisement created by Y&R, Singapore for Land Rover, within the category: Automotive.

Film advertisement created by DDB, Singapore for StarHub, within the category: Electronics, Technology.

Ambient advertisement created by BBH, Singapore for Can You Serve, within the category: Media.

Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again. Direct advertisement created by GOVT, Singapore for Adrian Tan, within the category: Professional Services.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Direct advertisement created by Mullen, Singapore for PETA, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.