The 'Game On' campaign was a prelude to the start of the football season.

Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Each year, over 100,000 children in Asia are born with cleft lip and palate – birth defects that turn the simple act of eating into a daily struggle. Leaving parents constantly worried their child is not getting enough nutrition, that they will not flourish and that their life will have limited potential due to prejudice against their physical appearance. Smile Asia is a global alliance of charities funding surgeries to correct cleft lip and palate. Entirely dependent on the generosity of its donors, Smile Asia needed them to feel the problem at a much deeper level – to get as close as possible to experiencing cleft for themselves. In essence, to get the donations to pay for the surgeries, we had to make it personal. We needed to design an experience that was unlike any other the donors had previously had. One that would drive home to the participants the real-life effects this facial deformity has on these children – beyond the obvious aesthetics. Our solution: The Cleft Collection – a unique set of cutlery specially designed with a cleft of its own. Each utensil has its own cleft-shaped missing piece, so that not only does it visually mimic the condition, it also makes eating frustratingly difficult. Allowing diners to experience – if only for a single meal – what every meal is like for children with cleft, and how difficult it is to consume the necessary calories to grow, let alone to flourish. Experiential advertisement created by McCann Health, Singapore for Smile Asia, within the categories: Health, Public Interest, NGO.

Digital advertisement created by GOODSTUPH, Singapore for HP, within the category: Electronics, Technology.

Creative Director: Tinus Strydom Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Singapore for Vicks, within the category: Pharmaceutical.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by Grey, Singapore for Weber, within the category: House, Garden.

Film advertisement created by Grey, Singapore for DCA, within the category: Public Interest, NGO.

Film advertisement created by DDB, Singapore for FWD, within the categories: Finance, Health.

Business Director: Christina Chong Producers: Daphne Ng, Bhavna Shivayogimath Production Agency: Black Sheep Productions Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

DBS Live Fresh is a credit card for millennials offering cashback on fresh nightlife experiences. So, when the pandemic put nightlife in lockdown, we brought Zouk, Singapore’s most iconic club, back to life in Fortnite. Despite closing in 2016, Zouk at Jiak Kim Street continues to be loved and missed by Singaporeans. Using archival footage, blueprints and a whole lot of memories, we recreated the legendary club in Fortnite down to the very last detail. At the virtual club, people could hit the dance floor, battle for fresh coins or take a much-needed trip down memory lane. Digital advertisement created by The Secret Little Agency, Singapore for DBS Live Fresh, within the categories: Finance, Gaming.

When neighbors settle the dispute in a more professional way.

Film advertisement created by BBH, Singapore for Axe, within the category: Health.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Transport.

Heineken says “cheers” to festive troubles in this campaign that invites people to take a cheery attitude towards holiday mishaps. Instead of worrying about things that go wrong, why not enjoy them? Perhaps with a fresh bottle of Heineken! Film advertisement created by Publicis, Singapore for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Singapore for Pond's Men, within the category: Beauty.

Film advertisement created by Publicis, Singapore for McDonald's, within the category: Food.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.