Digital advertisement created by Publicis, Singapore for Wink Hostel, within the category: Recreation, Leisure.

Film advertisement created by Collabtive, Singapore for JBL, within the category: Electronics, Technology.

Film advertisement created by The Alchemy Partnership, Singapore for Direct Asia, within the category: Finance.

Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone. Insight: Humans appreciate personalised services and offerings that speak to them. Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, Singapore for SK-II, within the category: Health.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Publicis, Singapore for McDonald's, within the category: Food.

The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown. Ambient advertisement created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Film advertisement created by BBH, Singapore for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by Ogilvy, Singapore for Pond's Men, within the category: Beauty.

Content advertisement created by Wunderman Thompson, Singapore for Lux, within the categories: Beauty, Personal Accessories.

Film advertisement created by BBH, Singapore for Axe, within the category: Health.

Digital advertisement created by BBH, Singapore for Nike, within the category: Fashion.

http://hypervocal.com/vids/2013/street-artist-lollipop/ Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Let's face it, it sucks to be born in December. Every year Christmas and New Year steamroll your birthday, leaving you shortchanged on gifts and attention. That's why Chupa Chups' mascot Chuck and sidekick Carl have dedicated this mash-up carol to December babies everywhere. It's just one of the festive oddities from BBH Asia Pacific's Christmas social media campaign for Chupa Chups, which also includes ginger h Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Our Alpha creators are ones who dare to imagine, push boundaries and are relentless in perfecting their craft. Alphas see where others don’t and go where others won’t. We come from all walks of life. Film advertisement created by Collabtive, Singapore for Sony, within the category: Electronics, Technology.