Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone. Insight: Humans appreciate personalised services and offerings that speak to them. Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Each year, over 100,000 children in Asia are born with cleft lip and palate – birth defects that turn the simple act of eating into a daily struggle. Leaving parents constantly worried their child is not getting enough nutrition, that they will not flourish and that their life will have limited potential due to prejudice against their physical appearance. Smile Asia is a global alliance of charities funding surgeries to correct cleft lip and palate. Entirely dependent on the generosity of its donors, Smile Asia needed them to feel the problem at a much deeper level – to get as close as possible to experiencing cleft for themselves. In essence, to get the donations to pay for the surgeries, we had to make it personal. We needed to design an experience that was unlike any other the donors had previously had. One that would drive home to the participants the real-life effects this facial deformity has on these children – beyond the obvious aesthetics. Our solution: The Cleft Collection – a unique set of cutlery specially designed with a cleft of its own. Each utensil has its own cleft-shaped missing piece, so that not only does it visually mimic the condition, it also makes eating frustratingly difficult. Allowing diners to experience – if only for a single meal – what every meal is like for children with cleft, and how difficult it is to consume the necessary calories to grow, let alone to flourish. Experiential advertisement created by McCann Health, Singapore for Smile Asia, within the categories: Health, Public Interest, NGO.

Collins Stationery commemorates its 200-year anniversary with the launch of a new campaign Conceptualised by Superunion, the campaign film tells the story of the heritage stationery brand entirely through paper. Singapore: From its humble beginnings as a printing press in Glasgow, to the internationally recognised leader in high quality stationery that it is today, the Collins brand has come a long way. But as the company celebrates its 200-year anniversary this year, their sights are fixed on the future of the brand. The brand’s next chapter begins this week with the launch of a new campaign, created by global brand agency Superunion. In addition to honouringthe brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world. The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day. Beautifully designed and highly detailed, the hand-crafted animation style filmtakes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story. Film advertisement created by SuperUnion, Singapore for Collins Stationery, within the category: Retail Services.

Film advertisement created by Grey, Singapore for DCA, within the category: Public Interest, NGO.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Ambient advertisement created by Wunderman, Singapore for Lien Aid, within the category: Public Interest, NGO.

Digital advertisement created by GOODSTUPH, Singapore for HP, within the category: Electronics, Technology.

Film advertisement created by The Secret Little Agency, Singapore for KFC, within the category: Food.

Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions. Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin. In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin. Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less. Film advertisement created by GOODSTUPH, Singapore for Dove, within the category: Beauty.

Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown. Ambient advertisement created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

One woman’s night has ended, while another’s has just begun. In a frenzied, off-beat manner, the story evolves with staccato glimpses into each woman’s life, and comes full circle to tie all of their stories in. They wear pastel pink cami two-toned floral wrap rompers and oversized dark wash denim jackets, striped maxi dresses in bright, primary colours, aerobics gear, and off-shoulder smock dresses. Pomelo’s SS18 collection is as versatile as the women who wear it.

The Visit Singapore Facebook AR Filter helps tourists discover trendy party spots in Singapore, it transports them to these locations with augmented reality! Users can take selfies, record videos, of themselves and their friends all while wearing fun props that are part of each location’s vibe. With classy music accompanying each location and fun 3D elements, it truly brings out the feel of these unique party destinations in the city. Users can access this fun Facebook AR experience for Visit Singapore here - https://www.facebook.com/fbcameraeffects/tryit/500645430443512. This Facebook Augmented Reality Camera Filter was built by digital and creative tech agency, alivenow - https://www.alivenow.in/FacebookARfilters Digital advertisement created by AliveNow, Singapore for Singapore Tourism, within the category: Hospitality, Tourism.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season. Film advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by BBH, Singapore for Axe, within the category: Health.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.