Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding. Integrated advertisement created by Ogilvy, Singapore for Electrolux, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Collins Stationery commemorates its 200-year anniversary with the launch of a new campaign Conceptualised by Superunion, the campaign film tells the story of the heritage stationery brand entirely through paper. Singapore: From its humble beginnings as a printing press in Glasgow, to the internationally recognised leader in high quality stationery that it is today, the Collins brand has come a long way. But as the company celebrates its 200-year anniversary this year, their sights are fixed on the future of the brand. The brand’s next chapter begins this week with the launch of a new campaign, created by global brand agency Superunion. In addition to honouringthe brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world. The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day. Beautifully designed and highly detailed, the hand-crafted animation style filmtakes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story. Film advertisement created by SuperUnion, Singapore for Collins Stationery, within the category: Retail Services.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Film advertisement created by DDB, Singapore for StarHub, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Singapore for Wink Hostel, within the category: Recreation, Leisure.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Presenting the world’s smallest open house by MAD school (Chatsworth Mediart Academy). Another Dimension: Simply put, it’s where you discover far more interesting things. Viewed through the right lens, another dimension appears. Very much like what MAD does. Short for Marketing Advertising and Design, our integrated diploma is the only one in Asia that adds another dimension to your view on creativity and strategic thinking. Meaning you won’t see things the way you used to. Heck, you won’t see things the way others do. That’s why our student work win awards like D&AD and Crowbar. Enter Another Dimension--A quirky digital projection mapping showcase of our award-winning student work, which takes place indoor but visible outdoor to Clarke Quay--why deal with confines when there’s another dimension? Another perk includes instant fame as your face shot becomes a part of our digital projection mapping showcase. All because we’re MAD. Digital advertisement created by MAD school, Singapore for MAD school, within the category: Education.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Our Alpha creators are ones who dare to imagine, push boundaries and are relentless in perfecting their craft. Alphas see where others don’t and go where others won’t. We come from all walks of life. Film advertisement created by Collabtive, Singapore for Sony, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Digital advertisement created by Dentsu, Singapore for Singapore Airlines, within the category: Transport.

Film advertisement created by Publicis, Singapore for Vicks, within the category: Pharmaceutical.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Meet The Unforgettable 2018 IKEA HUMAN CATALOG. This year, the catalog is truly unforgettable, featuring Yanjaa Wintersoul - the woman who has memorized all 328 pages of it, inside and out. Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.