Project Manager: Sandeep Bhardwaj Regional Director, PR & Corporate Communications: Huma Qureshi
 Regional Corporate Communications Executive: Yanrong Pang Direct advertisement created by Grey, Singapore for Neelvasant, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Singapore for SK-II, within the category: Health.

Outdoor advertisement created by Y&R, Singapore for Land Rover, within the category: Automotive.

Film advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone. Insight: Humans appreciate personalised services and offerings that speak to them. Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Digital advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.

The 'Game On' campaign was a prelude to the start of the football season.

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected. Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Tribal, Singapore for Government of Singapore, within the category: Public Interest, NGO.

Content advertisement created by Wunderman Thompson, Singapore for Lux, within the categories: Beauty, Personal Accessories.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Ogilvy, Singapore for Pond's Men, within the category: Beauty.

Lux soaps are now made with Fine fragrances. The key insight is that fragrances evoke emotions and feelings. Art is the most powerful way to express feelings. Inspired by the mysterious, exotic fragrance of rare orchids in Lux, we collaborated with famous Spanish artist, Gabriel Moreno, who created the world’s first liquid soap painting at the global launch event in front of a live audience. In this co-creation titled ‘BEWITCH’ he made the magical mood of Lux come alive on a giant canvas with his trademark details and intricate strokes using the challenging and unexpected medium of purple and orange liquid soap as a select crowd of international celebrities, the worldwide press and Unilever marketing directors watched in awe and wonder. The audience could watch, smell and truly feel as they experienced this multi sensorial piece of Lux liquid soap art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

For their new Shower Foam, Dove Singapore wanted to do something cute and creative. So we built a Facebook AR camera filter where a shower head appears and the screen fills up with foam when a user smiles! It ends with the product showing on the bottom left and a cute little duck floating on the foam. Users can try this Dove Facebook AR camera filter here - https://www.facebook.com/fbcameraeffects/tryit/581917858870841. This Facebook Augmented Reality experience was built by digital and creative tech agency, alivenow - https://www.alivenow.in/FacebookARfilters Digital advertisement created by AliveNow, Singapore for Dove, within the category: Beauty.

The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown. Ambient advertisement created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.

Film advertisement created by BBH, Singapore for Sentosa, within the category: Hospitality, Tourism.