Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Context: A creative director does not rest. Is constantly interacting and intervening with what surrounds it. So not only evaluates the cases, the awards, the other works on the street, or ghosts. A real advertisng man is everything, because everything is beautiful or ugly. Insight: The most beautiful things in our life are the ones in our hearts. Idea: When placing an NFC (near field communication) chip next to your heart, the creative director created the perfect gallery for his art of living, which exposes only the most beautiful things in our lives. Ambient advertisement created by Felismina, Portugal for Felismina, within the category: Agency Self-Promo.

The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest. Result in only one month: • 39.393 sample requests • 244.108 page views • 2.515 app downloads And after 2 months: • One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox. Digital advertisement created by Ogilvy, Portugal for Nescafe, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by MSTF, Portugal for Sabado, within the category: Media.

Ambient advertisement created by Ogilvy, Portugal for Super Bock, within the category: Alcoholic Drinks.

Film advertisement created by Havas, Portugal for SOS Racismo, within the category: Public Interest, NGO.

Football is a male-dominated culture. And where there’s too much testosterone, there’s often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica - the biggest club in Portugal - decided to do something about it: A Benfica family membership, with special conditions for families. Stressing the fact that it was meant for all kinds of families. Traditional or non-traditional. And in the campaign, we showed them all. The campaign has already shown some results, with over 4000 (and counting) becoming family members, with female members making up 50% of last month's new members. It has been picked up both locally and abroad with multiple references in news sites and TV shows from Italy to Brazil. Praise came from several platforms, social media and public figures, including members of the Portuguese Parliament. The campaign also drew countless emotional replies, even from some of Benfica’s rivals. Film advertisement created by o escritório, Portugal for SL Benfica, within the category: Sports.

Ambient advertisement created by BAR, Portugal for INSPIRIT, within the category: Public Interest, NGO.

Audio advertisement created by Publicis, Portugal for Vick, within the category: Pharmaceutical.

Outdoor ads that are also beer fridges that can be opened by virtual friends of the Portuguese beer brand Super Bock by Nylon Agency. Outdoor advertisement created by Nylon, Portugal for Super Bock, within the category: Alcoholic Drinks.

Digital advertisement created by Torke, Portugal for Lisbon's City Hall, within the category: Recreation, Leisure.

Film advertisement created by Fuel, Portugal for Continente, within the category: Finance.

The new N PLAY is the series and films stream of the portuguese brand NOS. We’ve used a ‘train’ to convey the idea of an endless journey through the series world and binge watching behaviour. One can hop on and hop off whenever one likes. The ‘train driver’ is the Portuguese actor Nuno Lopes (Best Actor – Veneza Festival 2016 and Shooting Star Award at Berlin International Film Festival). He drives us throughout this special journey with a hint of good sense of humour and cheekiness. Film advertisement created by Havas, Portugal for NOS, within the category: Media.

Queer Lisboa is one of the most important LGBTQ+ film festival in Europe, held in Lisbon (Portugal) since 1996. For its 2021 Edition, Queer Lisboa launched “Coffin”, a new film created by Coming Soon Lisboa to celebrate 25 years of queer stories. Even the scary ones. Film advertisement created by Coming Soon, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

The story of young kid, who’s greatest dream is also his biggest nightmare. A story about bullying, talent, friendship and acceptance. Film advertisement created by JWT, Portugal for Vodafone, within the category: Electronics, Technology.

How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon. We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we Digital advertisement created by Excentric, Portugal for Excentric, within the category: Agency Self-Promo.

URL: http://www.freedomdictionary.org Over a year has passed since the beginning of protests in Middle East and North Africa, and severe human rights abuse still endures. There is no respect for freedom of speech. Protesters are being censored by their governments. Internet access is being blocked in these countries. And without words, there can be no revolution. Therefore, to mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal is giving these protesters a voice, setting their words free and amplifying their message through social media networks. We're launching the Freedom Dictionary project, a collective dictionary that holds 155 thousand words. These words will be set free by people, through the internet. To take part in this project, just go to www.freedomdictionary.org, choose a word and share using social media networks. The chosen word will bear the name of the person who Digital advertisement created by Torke, Portugal for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Burger King's goal was to reach an younger audience, one that is unaware of it's distinct flame grilled motto. How do you get to this digital native audience if not during Summer? The time where instead of eating flame grilled burgers most of teenager end up getting their own body grilled. Digital advertisement created by FLAG, Portugal for Burger King, within the category: Food.