Direct advertisement created by McCann, Chile for Del Valle, within the category: Non-Alcoholic Drinks.

Banco de Chile is Chile's largest bank and a true 'national brand'. It's been around for 120 years. It's everywhere, in every city, every little town or village and an important part of Chilean life. People, companies and institutions have an account or commercial relationship with the bank. As a national brand, Banco de Chile supports all the important 'causes' that unite Chileans and bring out the best of them. It has been the main sponsor of the Chilean Teleton, main supporter of 'Desafío Levantemos Chile' a NGO that was born after the huge earthquake in 2010. All of this causes, really unite Chileans and bring out the finest of our culture, spirit, land, people, generosity… Following this, Banco de Chile became one of Chile's national football team main sponsors. As a South American country, Chileans love football (soccer) and the popular passion generated by the team is huge. People go crazy, the whole country stops when the team plays, everything is covered in red, and the most important thing of all we all unite, as one, to support our team. Chilean soccer history is not as happy. It is a story of little wins and many losses. We suffer, we struggle, we fear, but we never stop believing and dreaming. This inspired the film. The will to fight against the odds, to defeat death, to succeed and win…just like our miners did in 2010, with the support of a whole country (and the world) that united to bring them back to life. The finest of the Chilean spirit came out in those 70 days. The will to fight, to never give up, until the task was done. This same spirit, of hope and courage will travel in the soil of that mine to the practice ground of our team. Chile is playing the so called 'group of death'. Our miners show everyone that there is no reason to fear death, because death was defeated a long time ago at that mine. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.

What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.

Ambient advertisement created by JJBarceló, Chile for Colun Light, within the category: Food.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

MRM//McCann in Chile has casted Bruce Willis Latin American stuntman to star a very engaging safety message created for Mutual de Seguridad CChC to be displayed in Cinehoyts.cl movie theaters. Film advertisement created by McCann, Chile for Mutual de Seguridad, within the category: Public Interest, NGO.

Since 1978 Banco de Chile has been the bank of Teletón, an NGO that raises funds to help children with disabilities across the country. This year we wanted to encourage people donation with a message of joy, unity and solidarity. Because their support is more than money, it is a light of hope. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

This time we take advantage of the 20th anniversary of the classic movie "American Beauty", to question the iconic scene of the bag floating in the air. Film advertisement created by McCann, Chile for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Porta, Chile for Cristal Cero, within the category: Non-Alcoholic Drinks.

Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Chile for Viña Santa Rita, within the category: Alcoholic Drinks.

At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.

Film advertisement created by Grey, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.

The Chilean brand Oxford Fitness, dedicated to sports equipment, has created the first giant treadmill where more than 10 people can race simultaneously. While the race goes on, the speed of this machine will progressively grow, until only one person remains standing and ultimately winning the race. This treadmill is build on a scale four times larger than the original one. Towering almost 5 meters tall, 3 meters wide and 6 meters long. Featuring a 12hp electric motor that has enough power to move 2 tons, and reaching speeds from a minimum of 1km/h to a max of 16km/h. Ambient advertisement created by 10:10, Chile for Oxford Fitness, within the category: House, Garden.

Integrated advertisement created by La Familia, Chile for Fundaciones de Adopción, within the category: Public Interest, NGO.

Peugeot always promotes the movement, so we show people another way to continue enjoying a Peugeot, with this ad recorded just with a video game experience. Film advertisement created by Havas, Chile for Peugeot, within the category: Automotive.

DAf’s video for Diablo was created as part of the global launch of this new red blend from the Casillero del Diablo range. A stand-alone product, the visual language for Diablo needed to firmly situate the product outside Casillero del Diablo’s existing branding. To achieve this, the video invites younger wine consumers to a new world, in which rich sensory elements interplay with allusions of premium, underground experiences. Film advertisement created by DAf, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.