Film advertisement created by McCann, Chile for Viña Santa Rita, within the category: Alcoholic Drinks.

Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view. Film advertisement created by Y&R, Chile for Contrapunto Book Store, within the category: Retail Services.

Ambient advertisement created by Boliche, Chile for Liberty Insurance, within the category: Finance.

Experiential advertisement created by Graphene, Chile for Latam, within the category: Transport.

Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.

The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people. Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising. Film advertisement created by Y&R, Chile for Getty Images, within the category: Professional Services.

Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

Film advertisement created by Graphene, Chile for Latam, within the category: Transport.

Film advertisement created by Porta, Chile for Cristal Cero, within the category: Non-Alcoholic Drinks.

Film advertisement created by Idealistas, Chile for Isapre Fundación Banco Estado, within the category: Finance.

What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

In Chile are more cellphones that people, making a giant consumption around this device, practically people buy a new phone by year. But what happens with all those abandoned devices They finally become electronic waste, positioning Chile as the biggest productioner of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service. Integrated advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

Integrated advertisement created by La Familia, Chile for Fundaciones de Adopción, within the category: Public Interest, NGO.

In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor. Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.

Loto Recargado is a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life. Film advertisement created by Y&R, Chile for Polla Chilena de Beneficencia, within the category: Gaming.