Chile
Integrated advertisement created by Raya, Chile for Amaranta School, within the category: Education.
What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.
Film advertisement created by McCann, Chile for Viña Santa Rita, within the category: Alcoholic Drinks.
In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.
Peugeot always promotes the movement, so we show people another way to continue enjoying a Peugeot, with this ad recorded just with a video game experience. Film advertisement created by Havas, Chile for Peugeot, within the category: Automotive.
Integrated advertisement created by La Familia, Chile for Fundaciones de Adopción, within the category: Public Interest, NGO.
In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor. Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.
In Chile are more cellphones that people, making a giant consumption around this device, practically people buy a new phone by year. But what happens with all those abandoned devices They finally become electronic waste, positioning Chile as the biggest productioner of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service. Integrated advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.
Banco de Chile is Chile's largest bank and a true 'national brand'. It's been around for 120 years. It's everywhere, in every city, every little town or village and an important part of Chilean life. People, companies and institutions have an account or commercial relationship with the bank. As a national brand, Banco de Chile supports all the important 'causes' that unite Chileans and bring out the best of them. It has been the main sponsor of the Chilean Teleton, main supporter of 'Desafío Levantemos Chile' a NGO that was born after the huge earthquake in 2010. All of this causes, really unite Chileans and bring out the finest of our culture, spirit, land, people, generosity… Following this, Banco de Chile became one of Chile's national football team main sponsors. As a South American country, Chileans love football (soccer) and the popular passion generated by the team is huge. People go crazy, the whole country stops when the team plays, everything is covered in red, and the most important thing of all we all unite, as one, to support our team. Chilean soccer history is not as happy. It is a story of little wins and many losses. We suffer, we struggle, we fear, but we never stop believing and dreaming. This inspired the film. The will to fight against the odds, to defeat death, to succeed and win…just like our miners did in 2010, with the support of a whole country (and the world) that united to bring them back to life. The finest of the Chilean spirit came out in those 70 days. The will to fight, to never give up, until the task was done. This same spirit, of hope and courage will travel in the soil of that mine to the practice ground of our team. Chile is playing the so called 'group of death'. Our miners show everyone that there is no reason to fear death, because death was defeated a long time ago at that mine. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.
Ambient advertisement created by Oqo, Chile for LG, within the category: Electronics, Technology.
The last call is the ability to record a message in life asking your family members to respect your decision to become an organ donor once you are no longer here. Experiential advertisement created by Raya, Chile for Corporación del trasplante, within the category: Public Interest, NGO.
When a politician stays awake, no bill can sleep. For this, Café Caribe created #WakeABill, a campaign that seeks to awake dormant bills in Chile. Ambient advertisement created by Y&R, Chile for Café Caribe, within the category: Public Interest, NGO.
Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.
We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn't live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights. Audio advertisement created by Wolf BCPP, Chile for Museum of Memory and Human Rights, within the category: Recreation, Leisure.
Maps with memory facilitates the search of patients by sending all their personal information together with their Map of the memory photographs, specific physical descriptions and place and time of their loss directly to the Chilean Police, avoiding non-virtuous processes and complying with all the protocols required by them. In addition, after the confirmation of the police, users are allowed to share all this information through Social Media to expand the search network. Digital advertisement created by Wunderman, Chile for Bupa, within the category: Health.
Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.
Film advertisement created by Y&R, Chile for Movistar, within the category: Electronics, Technology.
Ambient advertisement created by JJBarceló, Chile for Colun Light, within the category: Food.
Film advertisement created by Grey, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.
Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.