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Preventive Poo
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WVA
5 subscribers
In
Chile
In Chile, 80% of Gastric Cancer cases are diagnosed too late. Along with Emoji, we created new versions of this Poo, that represents eye-detectable gastric cancer, so that when people were in the bathroom, they could perform a self-exam comparing their “poo” with this Poo, and send a photo through private message to get immediate help from a doctor. Digital advertisement created by Y&R, Chile for Gist Chile Foundation, within the category: Public Interest, NGO.
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