Chile

WVA

At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe. Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

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Film advertisement created by Grey, Chile for Celerity, within the category: Electronics, Technology.

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Maps with memory facilitates the search of patients by sending all their personal information together with their Map of the memory photographs, specific physical descriptions and place and time of their loss directly to the Chilean Police, avoiding non-virtuous processes and complying with all the protocols required by them. In addition, after the confirmation of the police, users are allowed to share all this information through Social Media to expand the search network. Digital advertisement created by Wunderman, Chile for Bupa, within the category: Health.

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Digital advertisement created by TBWA, Chile for Heineken, within the category: Alcoholic Drinks.

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Film advertisement created by Idealistas, Chile for Juciane Da Cruz Beauty Studio, within the category: Beauty.

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Film advertisement created by Idealistas, Chile for Isapre Fundación Banco Estado, within the category: Finance.

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Film advertisement created by Porta, Chile for Cristal Cero, within the category: Non-Alcoholic Drinks.

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The coffee shop where you reduce your cholesterol levels. The only coffee shop in Chile where you eat and at the same time, lower your cholesterol levels.

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Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.

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Digital advertisement created by Digitall, Chile for Genacol, within the category: Pharmaceutical.

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Direct advertisement created by Shackleton, Chile for National Office of Emergency Chile, within the category: Public Interest, NGO.

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Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

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Outdoor advertisement created by Grey, Chile for Yo Mujer, within the category: Public Interest, NGO.

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Banco de Chile is Chile's largest bank and a true 'national brand'. It's been around for 120 years. It's everywhere, in every city, every little town or village and an important part of Chilean life. People, companies and institutions have an account or commercial relationship with the bank. As a national brand, Banco de Chile supports all the important 'causes' that unite Chileans and bring out the best of them. It has been the main sponsor of the Chilean Teleton, main supporter of 'Desafío Levantemos Chile' a NGO that was born after the huge earthquake in 2010. All of this causes, really unite Chileans and bring out the finest of our culture, spirit, land, people, generosity… Following this, Banco de Chile became one of Chile's national football team main sponsors. As a South American country, Chileans love football (soccer) and the popular passion generated by the team is huge. People go crazy, the whole country stops when the team plays, everything is covered in red, and the most important thing of all we all unite, as one, to support our team. Chilean soccer history is not as happy. It is a story of little wins and many losses. We suffer, we struggle, we fear, but we never stop believing and dreaming. This inspired the film. The will to fight against the odds, to defeat death, to succeed and win…just like our miners did in 2010, with the support of a whole country (and the world) that united to bring them back to life. The finest of the Chilean spirit came out in those 70 days. The will to fight, to never give up, until the task was done. This same spirit, of hope and courage will travel in the soil of that mine to the practice ground of our team. Chile is playing the so called 'group of death'. Our miners show everyone that there is no reason to fear death, because death was defeated a long time ago at that mine. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

WVA

In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

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Ambient advertisement created by JJBarceló, Chile for Colun Light, within the category: Food.

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Direct advertisement created by McCann, Chile for Del Valle, within the category: Non-Alcoholic Drinks.

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Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

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The first animated short film made 100% with a phone. The new Galaxy Note10+ is more than a Smartphone, it’s a Powerphone. That’s why to show its power, Cheil Chile together with Samsung created the first animated short film made 100% with a phone, using the famous “Multilayer Camera” technique used by Walt Disney in the 50s. A frame-by-frame stop motion overlaying transparencies in a light box. Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

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The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.




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