Film advertisement created by TBWA, Australia for Great Northern Brewing Co, within the category: Alcoholic Drinks.

Film advertisement created by The Brand Agency, Australia for The One Club, within the category: Professional Services.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

Film advertisement created by Engine Group, Australia for Evocca College, within the category: Education.

Film advertisement created by IKON, Australia for Kettle, within the category: Confectionery, Snacks.

The Limited Edition KIT KAT White was so popular, they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. We created The Final Fifty: 50 unique pieces of poster art made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition. Outdoor advertisement created by JWT, Australia for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Film advertisement created by McCann, Australia for Metro Trains, within the category: Transport.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.

Post Production: Sixty40@Heckler Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Transport.

The Mens Collective is a session based men’s club that challenges men to talk about who they are and what it means to be a man in today’s world. Digital advertisement created by Magnum Opus Partners, Australia for The Mens Collective, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by M&C Saatchi, Australia for Steggles, within the category: Food.

Amazon Alexa has released a new social campaign featuring Masterchef 2021 Winner, Justin Narayan, encouraging Australians to get cooking this summer with Alexa via their enhanced Taste recipe experience. The campaign demonstrates Alexa’s new and improved recipe experience and its ability to make cooking in the kitchen more enjoyable and easier than ever - all hands-free. From exploring a wide range of delicious recipes, playing your favourite cooking playlist to setting timers. Digital advertisement created by Two Palms Media, Australia for Amazon Alexa, within the category: Electronics, Technology.

The bushfires across Australia have cast a shadow on what should be the most festive time of year. To show the human cost of this devastation, but importantly hope for the resilience and recovery of our communities, a burnt Christmas tree has been built in Sydney’s CBD. Designed by Scoundrel’s James Dive, the tree was crafted entirely with logs, branches and shrubs sourced from bushfire-affected areas of New South Wales. The tree is also decorated with burnt objects like a farm gate and bicycle and is topped with a star fashioned from a burnt-out bike wheel. These objects exist alongside signs of regeneration, including banksia seeds which require fire to sprout. Outdoor advertisement created by DDB, Australia for Red Cross Australia, within the category: Public Interest, NGO.

To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.