Film advertisement created by BBDO, Australia for Dolmio, within the category: Food.

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed. Ambient advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Bellroy’s latest brand campaign, spearheaded by a clever stop-motion video, is a vibrant celebration of their philosophies. Their creative flair and considered design is on full show in this snappy campaign that demonstrates some of life’s friction points, and how Bellroy can help you through them.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO.

Outdoor advertisement created by JCDecaux, Australia for Surf Life Saving, within the category: Public Interest, NGO.

Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds. So, to launch Latitude’s new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month – helping shoppers avoid the most chaotic sales period, ever. Film advertisement created by Dentsu, Australia for Latitude Financial, within the category: Finance.

The Challenge: V/Line is Australia's major regional train operator. Our task was to encourage family and friends living in the city to visit their loved ones in the country. Execution: Instead of us doing the talking, we recruited those who knew them best and harnessed the most powerful force in the universe- a mother’s guilt. We invented the Guilt Trip. It was a pre-paid ticket that could be purchased by parents and friends. It all started with a microsite. On the microsite abandoned loved ones could create a personalised guilt inducing message, then purchase a ticket. This was then sent directly to the guilty party in the form of an eDM. We also created booklets to help refine their guilty messages, and print, web banners and radio all worked together to drive traffic to the microsite. Tickets wallets and posters in stations reinforced the campaign from a regional perspective. The travel experience as we knew it was completely rebranded. People no longer went home to visit their parents, they went on a Guilt Trip. Results: 
11% increase in ticket sales 400% return on investment. Ambient advertisement created by McCann, Australia for V/Line, within the category: Transport.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Film advertisement created by The Works, Australia for Optus, within the category: Electronics, Technology.

It's one of the most powerful forces on earth – but is it good or evil? Film advertisement created by Common Ventures, Australia for Australian Ethical, within the category: Finance.

Film advertisement created by BBDO, Australia for NZ Transport Agency, within the category: Transport.

Digital advertisement created by New Republique, Australia for New Republique, within the category: Agency Self-Promo.

Ambient advertisement created by Arnold, Australia for Jack Daniel's, within the category: Alcoholic Drinks.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Outdoor advertisement created by JWT, Australia for Melbourne Queer Film Festival, within the category: Recreation, Leisure.

For an extremely limited time, riders in select Queensland, Australia, cities will be able to request a ride out to the Great Barrier Reef. Partnering with the Australian state of Queensland, Uber's debut of scUber is, unsurprisingly, the world's first rideshare submarine experience. The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation. Experiential advertisement created by Publicis, Australia for Tourism Events Queensland, within the category: Hospitality, Tourism.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.