Film advertisement created by DDB, Australia for Australian Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Naked, Australia for Patties Party Pies, within the category: Food.

Film advertisement created by The Fuel Agency, Australia for Department of Education and Early Childhood Development, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Australia for MTV EXIT, within the category: Public Interest, NGO.

The Barina will be auctioned for the charity Cancer Council Australia. Digital advertisement created by Digital Chimney, Australia for Digital Chimney, within the category: Agency Self-Promo.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Australia for Myer, within the category: Retail Services.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Industrial, Agriculture.

Film advertisement created by Showpony, Australia for SA Health, within the category: Public Interest, NGO.

Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor. Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart. The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way. A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned. The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt. Film advertisement created by Saatchi & Saatchi, Australia for Heart Salt, within the category: Health.

JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March. Experiential advertisement created by JCDecaux, Australia for Heineken, within the category: Alcoholic Drinks.

Direct advertisement created by Digital Arts Network, Australia for Krispy Kreme, within the category: Food.

Ambient advertisement created by McCann, Australia for The Hunger Project Australia, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Australia for Bundaberg, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer! Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer. Film advertisement created by 10 feet tall, Australia for Ovarian Cancer Australia, within the categories: Fashion, Retail Services.

Estimates are that hundreds of thousands of our native animals are killed on our roads every year. While not every accident can be avoided, driving with more care especially at dusk and dawn can help save lives. Many marsupials are carrying pouch young and the lives of these orphans can often be saved if advice from rescue groups such as WIRES is sort quickly. Film advertisement created by Republic of Everyone, Australia for Wires, within the category: Public Interest, NGO.

In collaboration with renowned Australian restaurants and Deliveroo, PlayStation Australia has launched ‘PlayStation To Plate’, an integrated communications campaign rolling-out from Friday 3rd December. Partnering with three restaurants across Sydney and Melbourne, PlayStation To Plate brings food featured in its unbeatable line-up of exclusive games into the real world, to create delicious moments of escapism. From the post-apocalyptic gritty world of The Last of Us: Part II to the colourful intergalactic dimensional rifts of Ratchet and Clank: Rift Apart all the way through to the diverse international treasure quests, found in Uncharted: Legacy of Thieves, PlayStation to Plate delivers a real taste of the PlayStation universe. Gaming has provided a unique way to stay connected and collectively share experiences with others throughout the past 18 months. Food and gaming have been key sources of escapism and joy for many Aussies, fueling discovery from the lounge. Amplify harnessed this insight and identified cultural leaders across adjacent passion points to create a new way to engage Australians and showcase PlayStation’s place in culture. From Artisan baker and TikTok sensation Bistro Morgan, to Sydney cult classics Mary’s and family favourites The Italian Bowl. Through these partnerships, the campaign is able to speak to new audiences outside of the gaming community. Integrated advertisement created by Amplify, Australia for PlayStation Australia, within the category: Gaming.