Film advertisement created by 10 feet tall, Australia for Dairy Australia, within the category: Non-Alcoholic Drinks.

After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it. Content advertisement created by CHE Proximity, Australia for Virgin, within the category: Transport.

Film advertisement created by Disegno, Australia for Luv-A-Duck, within the category: Food.

Film advertisement created by Y&R, Australia for Gold Lotto, within the category: Gaming.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

To commemorate ANZAC Day, we have created 'Letters of Gallipoli', a seven-part webisode series. The project uniquely documents the events as they happened over a century ago, through the very personal accounts of soldiers and nurses writing to their loved ones. Digital advertisement created by Y&R, Australia for Legacy Australia, within the category: Public Interest, NGO.

Film advertisement created by Grey, Australia for Volvo, within the category: Automotive.

Film advertisement created by Ogilvy, Australia for Holden, within the category: Automotive.

Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.

Film advertisement created by BBDO, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love. Digital advertisement created by DDB, Australia for PetRescue, within the category: Pets.

Film advertisement created by BBDO, Australia for Victoria Bitter, within the category: Alcoholic Drinks.

Film advertisement created by The Works, Australia for Optus, within the category: Electronics, Technology.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.