As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids’ tastes. So that is why ALDI and BMF, in conjunction with the HealthyKids Association, came up with the ALDI Lunchbox Initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week’s worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children in lunchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don’t) like. See the app here: www.aldi.com.au/lunchbox Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Amaysim, within the category: Electronics, Technology.

The Mercury Cider Tough Tap—if you’re tough enough to pour it, you’re tough enough to drink it. This hard-to-pour cider tap was installed in the toughest pubs, bars and events across Australia in the ultimate challenge of toughness. Experiential advertisement created by BBDO, Australia for Mercury Cider, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

In Australia, a keg of Carlton Draught is changed every 46 seconds, meaning it tastes as fresh as the day it was made... But the pubs don't do it alone. Introducing the Carlton Draught Brewery Fresh Team. Film advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO Adelaide, Australia Film advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

2019 Clio Juror: Cameron Bell Film advertisement created by CHE Proximity, Australia for Carsales, within the category: Automotive.

Film advertisement created by Grey, Australia for Missing Persons Advocacy Network, within the category: Public Interest, NGO.

Film advertisement created by Khemistry, Australia for Queensland Treasury, within the category: Professional Services.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.

Film advertisement created by Innocean, Australia for Hyundai, within the category: Automotive.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.