You've probably seen the 'boyfriend chair' in clothing stores for bored shopping companions. Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs. MÄNLAND is being trialled for four days this Father's Day weekend [Sept 2 in Aus.] as a male-only play space to hang out in while wives and girlfriends peruse the aisles. Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND. Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping. Ambient advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Film advertisement created by Fuse Agency, Australia for Supercheap Auto, within the category: Retail Services.

Film advertisement created by CHE Proximity, Australia for Velocity Frequent Flyer, within the category: Hospitality, Tourism.

Film advertisement created by Thinkerbell, Australia for Hahn, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Australia for DB Export Dry, within the category: Alcoholic Drinks.

Ambient advertisement created by The Royals, Australia for Liquorland Australia, within the category: Retail Services.

Digital advertisement created by The Woolshed Company, Australia for Hawthorn Football Club, within the category: Sports.

Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry. By simply selecting the "Trick or Treat" menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band & popcorn chicken treats. The activation aimed to surprise, thrill and delight unsuspecting customers. Film advertisement created by Ogilvy, Australia for KFC, within the category: Food.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them. Ambient advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease. With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition. Uncover more at http://seeingms.com Ambient advertisement created by Grey, Australia for MS Australia, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Australia for RID, within the category: Health.

This film travels around the city of Brisbane to bring the most obscure and intriguing stories back to the Museum. It does this via a bicycle that’s equipped with 256 ultra-bright LEDs on each wheel. At speed, the LEDs blend to show a video animation and the wheels become a lens to the past. For example, a Bengal tiger named Jimmy who chased a man along Turbot Street in 1888. Or Australia’s first experimental TV broadcast that took place from a windmill on Wickham Terrace. But really, they’re just a tease to visit the Museum of Brisbane and find out more. Post Production: Alt.vfx Film advertisement created by BBDO, Australia for Museum of Brisbane, within the category: Recreation, Leisure.

Direct advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Remembering which items go on sale and when, isn’t always easy. Hence BMF continues the “Epic Reminders” ongoing platform to jog the memory of every Australian looking for high quality products at great prices available in ALDI Special Buys, every Wednesday and Saturday. Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.