Film advertisement created by BMF, Australia for Hipages, within the category: Professional Services.

The Elephant Language is endangered. Use it to save their species at helloinelephant.com. Hello in Elephant is a project designed to raise awareness and drive donations for African elephants. After decades of research into the ways elephants communicate, and behave, we can now begin to understand their language. Digital advertisement created by Grey, Australia for David Sheldrick Wildlife Trust, within the category: Public Interest, NGO.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Film advertisement created by BMF, Australia for Tip Top, within the category: Food.

Film advertisement created by Wunderman Thompson, Australia for Kit Kat, within the category: Confectionery, Snacks.

There has been a proposal put forward to allow additional native mammal species to be kept as pets in New South Wales. If allowed, it would create significant and irreversible risks to the conservation and the welfare of wildlife. The proposed list includes Koalas, Ghost Bats, Wallaroos and Bare-nosed Wombats. 11 of the 37 species listed are currently on the NSW Threatened Species List. People needs to know what’s going on and oppose this proposal, because wild animal are wild and belong in the wild. Film advertisement created by Republic of Everyone, Australia for Wires, within the category: Public Interest, NGO.

Australians have loved and connected over Tim Tam biscuits for 50 years and we’re thrilled to be able to celebrate this milestone with a year of togetherness on a large scale. Each element of the integrated campaign, from the reunion in Winton to our advertising campaign, long-form content and on-pack promotion highlight what we believe has allowed the humble biscuit to remain Australia’s favourite chocolate biscuit – its ability to connect all Aussies. Film advertisement created by DDB, Australia for Tim Tam, within the category: Confectionery, Snacks.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Film advertisement created by DDB, Australia for Opera Australia, within the category: Recreation, Leisure.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

Film advertisement created by Publicis, Australia for Hahn, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Australia for Ugg, within the category: Fashion.

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Food.

Film advertisement created by Sibling, Australia for Westfield, within the category: Fashion.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

Who better than children to remind us of what's at risk when we're on the road. That's why we teamed up with SA school kids to make this film. It drives home the message that it's not worth risking everything, just to read a text or save a few minutes. Their message is that if we can all change one small thing about how we drive, we can all be safe on the road. Film advertisement created by The Core Agency, Australia for QBE Insurance, within the category: Finance.