Switzerland

WVA

The Swiss chemical company Syngenta floods Brazil with highly dangerous pesticides, which are also released into drinking water. A Brazilian artist portrayed the victims. The "Pesticide Portraits" were created: watercolors painted with water contaminated with pesticides. Integrated advertisement created by Freundliche Grüsse, Switzerland for Public Eye, within the category: Public Interest, NGO.

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Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.

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Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

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Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. Ambient advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

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Everyone wants to celebrate this festivity in an even more beautiful and magical way with their loved ones. But sometimes it can be more difficult than it looks!    The Pre-Christmas period can be particularly stressful, especially when you are having trouble finding the best gift for your family members. However, when you’ve made the right choice and picked Manor for your Christmas shopping, the struggle is elsewhere: finding the best place to hide the perfect presents!  Film advertisement created by BETC, Switzerland for Manor, within the category: Retail Services.

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Film advertisement created by Havas, Switzerland for Action Innocence, within the category: Public Interest, NGO.

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Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

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Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

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Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

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On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

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A roller skater is having a groovy moment while doing laundry. Starring Jeffery AKA The Boss and Natalie Hsu. Film advertisement created by Baywatch, Switzerland for Hugo Reitzel, within the category: Food.

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For the launch of the new Galaxy S21, Samsung is creating the first smartphone edition that will make the lifestyle of its winners REALLY EPIC for a whole year. EPIC MODE unlocks 12 highly exclusive, specially programmed and pre-installed apps and features on a strictly limited number of Galaxy S21s. Worth over 30000 US dollars. Integrated advertisement created by Sir Mary, Switzerland for Samsung, within the category: Electronics, Technology.

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Outdoor advertisement created by TBWA, Switzerland for McDonald's, within the category: Food.

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Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

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Digital advertisement created by ZHdK, Switzerland for Zurich University of the Arts, within the category: Education.

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Share a photo and get a Kaegi fret for free. Kaegi introduced the brand new Kaegimat. Find this “vending machine” at unexpected places, for example somewhere in the mountains, and share a photo of you and the Kaegimat with your friends at Facebook. Immediately, you will get a QR-code to your smartphone to change with a chilled Kaegi fret for free. Ambient advertisement created by Jeff, Switzerland for Kaegi, within the category: Food.

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In Switzerland, about 20% of the population suffers from hay fever between January and August. During that season people try to avoid the outdoors, where they think they will encounter pollen. But the truth is, pollen spreads widely indoors too. To raise awareness about pollen’s indoor effects, Publicis Switzerland has run an unconventional advertising campaign for the pharmaceutical company Sanofi and their allergy products. The Pollen Lamps were displayed in different places to illustrate pollen dispersal. People not only know what pollen looks like now, they can even hang it proudly at home. Experiential advertisement created by Publicis, Switzerland for Sanofi, within the category: Pharmaceutical.

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Branders accompanied Swiss Private Bank Falcon in a comprehensive re-branding from a new vision, the development of the service design and the creation of a differentiating brand identity to a new advertising campaign. As the symbiosis of personal banking skills with digital intelligence is at the core of the re-branding, Branders translated this symbiosis together with star photographer Rankin into futuristic-looking imagery and brought the private banking experience of the future to life. Welcome to Agile Private Banking. Film advertisement created by Branders, Switzerland for Falcon Private Bank, within the category: Finance.

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The online retailer’s first Christmas spot focuses on bad feelings instead of big feelings. It all happens in a deserted scientific base somewhere way up north: a bad-tempered couple of scientists is handing out presents when the lack of gift inspiration almost causes a scandal. The last TV spot of the movie trilogy „Brack Expedition“ has been shot in Sweden by the Oscar nominated director Patrik Eklund. It can be seen as a 25 second cut down across Switzerland and as a 58 second directors cut on wide-coverage TV stations. Different On- and Offline activities amplify the Brack.ch Christmas campaign. Film advertisement created by Freundliche Gruesse, Switzerland for Brack.ch, within the category: Retail Services.

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A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.




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