Biovision in Switzerland is a movement focused on protecting biodiversity. Their latest advertising campaign is focused on the concept of every species being good at something. The blobfish is a survival artist, the aye aye has excellent hearing and the star-mosed mole has highly-developed tactile sensors. But the habitats of these unique animals are in danger! Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Biovision protects biodiversity through projects for people and nature: Everyone is Good at Something. Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.

Digital advertisement created by Bandara, Switzerland for Homegate.ch, within the category: House, Garden.

Ambient advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. Ambient advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

The online retailer’s first Christmas spot focuses on bad feelings instead of big feelings. It all happens in a deserted scientific base somewhere way up north: a bad-tempered couple of scientists is handing out presents when the lack of gift inspiration almost causes a scandal. The last TV spot of the movie trilogy „Brack Expedition“ has been shot in Sweden by the Oscar nominated director Patrik Eklund. It can be seen as a 25 second cut down across Switzerland and as a 58 second directors cut on wide-coverage TV stations. Different On- and Offline activities amplify the Brack.ch Christmas campaign. Film advertisement created by Freundliche Gruesse, Switzerland for Brack.ch, within the category: Retail Services.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Swiss people work so hard and invest so much time into their work, that nearly no time is left to enjoy the beautiful things in life. They act, as if they have a second life where they can enjoy themselves later. To launch the new Brand positioning of McDonald’s Switzerland "Enjoy the Now." we remind the Swiss of one simple but important fact. Film advertisement created by TBWA, Switzerland for McDonald's, within the category: Food.

The right pose, the right make-up, the right filter: Instagram influencers know lots of tricks to create the "perfect" selfie. Often, the results are far from reality – and lead followers to strive for unrealistic beauty standards. This "Makeup Tutorial" by Swiss mountain resort Davos Klosters has a different message: Nature is the best influencer. And the most natural make-up is no make-up. This is why Davos Klosters invites the viewers for a run in the mountains. Because instead of expensive beauty products, sweat and fresh air do the best job at making you look natural – and feel amazing. Digital advertisement created by Bandara, Switzerland for Davos Klosters, within the category: Hospitality, Tourism.

Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. Direct advertisement created by Serviceplan, Switzerland for ZSC Lions, within the category: Sports.

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.

Branders accompanied Swiss Private Bank Falcon in a comprehensive re-branding from a new vision, the development of the service design and the creation of a differentiating brand identity to a new advertising campaign. As the symbiosis of personal banking skills with digital intelligence is at the core of the re-branding, Branders translated this symbiosis together with star photographer Rankin into futuristic-looking imagery and brought the private banking experience of the future to life. Welcome to Agile Private Banking. Film advertisement created by Branders, Switzerland for Falcon Private Bank, within the category: Finance.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.

Ambient advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

Ambient advertisement created by Jung von Matt, Switzerland for Neue Zürcher Zeitung, within the category: Media.

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives. Film advertisement created by Contexta, Switzerland for Swiss Heart Foundation, within the category: Public Interest, NGO.