Switzerland
Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.
Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.
Film advertisement created by Saatchi & Saatchi, Switzerland for Voltaren, within the category: Health.
Digital advertisement created by ZHdK, Switzerland for Zurich University of the Arts, within the category: Education.
The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.
Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.
Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.
Film advertisement created by Walker, Switzerland for ifolor, within the category: Professional Services.
Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.
Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music. Film advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.
Film advertisement created by Spinas Civil Voices, Switzerland for WWF, within the category: Public Interest, NGO.
Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.
Digital advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.
Photographer & 3D: fluxif.com Digital advertisement created by BBDO, Switzerland for Travel Book Shop, within the category: Transport.
Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. Ambient advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.
Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.
Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.
The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.
Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.
Biovision in Switzerland is a movement focused on protecting biodiversity. Their latest advertising campaign is focused on the concept of every species being good at something. The blobfish is a survival artist, the aye aye has excellent hearing and the star-mosed mole has highly-developed tactile sensors. But the habitats of these unique animals are in danger! Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Biovision protects biodiversity through projects for people and nature: Everyone is Good at Something. Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.