We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country! Digital advertisement created by Franz & René, Switzerland for Hes-so Valais Wallis, within the category: Education.

Ambient advertisement created by Jung von Matt, Switzerland for Neue Zürcher Zeitung, within the category: Media.

Digital advertisement created by Bandara, Switzerland for Homegate.ch, within the category: House, Garden.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Film advertisement created by Walker, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Content advertisement created by Jung von Matt, Switzerland for Graubünden Ferien, within the category: Recreation, Leisure.

Digital advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

Film advertisement created by Ruf Lanz, Switzerland for Home for the Blind, within the category: Public Interest, NGO.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Less anger, more smiles: Thanks to its extraordinary service, KPT has Switzerland's happiest health insurance clients. Ambient advertisement created by Webguerillas, Switzerland for KPT, within the category: Finance.

Film advertisement created by Walker, Switzerland for ifolor, within the category: Professional Services.

Mail, phone, texting, etc: We're always on and always ready. Work and free time mix more and more. However, people who always carry their work with them live dangerously. They are distracted and more likely to risk an accident. Plus they cannot relax and recharge in their free time, thus running an additional risk of burning out and depression. The ads literally show these risks in a humorous way. Film advertisement created by tbd., Switzerland for Swiss Insurance Association, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

Fribourg public transports now offers night buses. That’s great news for night lovers who usually end their night in the last opened Kebab or Pizza place. So we used the typical LED or neon signs that any night lover would immediately recognize. To let them know that, from now on, they can also count on the bus to end their night perfectly. Ambient advertisement created by Franz & René, Switzerland for TPF, within the category: Transport.

Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

The Swiss chemical company Syngenta floods Brazil with highly dangerous pesticides, which are also released into drinking water. A Brazilian artist portrayed the victims. The "Pesticide Portraits" were created: watercolors painted with water contaminated with pesticides. Integrated advertisement created by Freundliche Grüsse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Ambient advertisement created by Creatives, Switzerland for Fête de la Danse, within the category: Recreation, Leisure.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.