Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. Ambient advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Ever since programmes like Miami Ink stormed onto our screens, tattoos have become a real lifestyle trend. Tattoo artists have sprouted like mushrooms. The Swiss capital of Bern alone is now home to around 100 studios. They are joined by at least the same number of backyard parlours, where hygiene and quality are not generally top priorities. The consequences of letting any alleged tattoo artist loose on your skin are portrayed in the cinema ad for Skin Deep Art. It shows: tattooing is a matter of trust. Film advertisement created by Agentur am Flughafen, Switzerland for Skin Deep Art, within the category: Professional Services.

Digital advertisement created by ZHdK, Switzerland for Zurich University of the Arts, within the category: Education.

Share a photo and get a Kaegi fret for free. Kaegi introduced the brand new Kaegimat. Find this “vending machine” at unexpected places, for example somewhere in the mountains, and share a photo of you and the Kaegimat with your friends at Facebook. Immediately, you will get a QR-code to your smartphone to change with a chilled Kaegi fret for free. Ambient advertisement created by Jeff, Switzerland for Kaegi, within the category: Food.

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.

Film advertisement created by Saatchi & Saatchi, Switzerland for Voltaren, within the category: Health.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.

Digital advertisement created by thjnk, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

Film advertisement created by Walker, Switzerland for Interflora, within the category: Professional Services.

The singing garbage men. Schneider Umweltservice AG is the leading recycling and environmental service company in Zurich. To communicate their services, the employees have decided to make a Videoclip and sing. After an internal casting, the singers were found. And that's the result. Digital advertisement created by Streuplan, Switzerland for Schneider, within the category: Industrial, Agriculture.

Film advertisement created by Leo Burnett, Switzerland for Emmentaler, within the category: Food.

Integrated advertisement created by Inhalt&Form, Switzerland for Baloise, within the category: Finance.

Experiential advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Swiss people work so hard and invest so much time into their work, that nearly no time is left to enjoy the beautiful things in life. They act, as if they have a second life where they can enjoy themselves later. To launch the new Brand positioning of McDonald’s Switzerland "Enjoy the Now." we remind the Swiss of one simple but important fact. Film advertisement created by TBWA, Switzerland for McDonald's, within the category: Food.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

The land of banks needs more than just bankers - says UBS Switzerland in this self-deprecating campaign to advocate apprenticeships for young people. Because the Swiss economy is dependent on well-trained professionals from all sectors. Film advertisement created by Publicis, Switzerland for UBS, within the category: Finance.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.