Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.

Vangardist, a leading German/English language men’s monthly invited its readers to take a hands-on approach to ending the social stigma surrounding HIV. To coincide with one of the biggest HIV events in the world - Life Ball - which takes place every year in Vangardist’s home town of Vienna, all 3,000 copies of its Spring issue were printed with ink infused with HIV+ blood donated by three individuals living with the HIV virus. Whilst the magazine has been produced according to the most stringent controls and using processes developed according to guidelines established by Harvard and Innsbruck University, ensuring that the handling of a physical copy of the magazines carries no risk of infection, and is 100% safe; the debate and discussion around the magazine and the issue it highlights has already been significant. Direct advertisement created by Saatchi & Saatchi, Switzerland for Vangardist, within the category: Media.

Ambient advertisement created by Jung von Matt, Switzerland for PostLogistics, within the category: Professional Services.

Film advertisement created by Walker, Switzerland for Interflora, within the category: Professional Services.

Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

Share a photo and get a Kaegi fret for free. Kaegi introduced the brand new Kaegimat. Find this “vending machine” at unexpected places, for example somewhere in the mountains, and share a photo of you and the Kaegimat with your friends at Facebook. Immediately, you will get a QR-code to your smartphone to change with a chilled Kaegi fret for free. Ambient advertisement created by Jeff, Switzerland for Kaegi, within the category: Food.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

In Switzerland, about 20% of the population suffers from hay fever between January and August. During that season people try to avoid the outdoors, where they think they will encounter pollen. But the truth is, pollen spreads widely indoors too. To raise awareness about pollen’s indoor effects, Publicis Switzerland has run an unconventional advertising campaign for the pharmaceutical company Sanofi and their allergy products. The Pollen Lamps were displayed in different places to illustrate pollen dispersal. People not only know what pollen looks like now, they can even hang it proudly at home. Experiential advertisement created by Publicis, Switzerland for Sanofi, within the category: Pharmaceutical.

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.

Film advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

Digital advertisement created by FCB, Switzerland for Zurich, within the category: Finance.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

Ambient advertisement created by Creatives, Switzerland for Fête de la Danse, within the category: Recreation, Leisure.

Everyone wants to celebrate this festivity in an even more beautiful and magical way with their loved ones. But sometimes it can be more difficult than it looks!    The Pre-Christmas period can be particularly stressful, especially when you are having trouble finding the best gift for your family members. However, when you’ve made the right choice and picked Manor for your Christmas shopping, the struggle is elsewhere: finding the best place to hide the perfect presents!  Film advertisement created by BETC, Switzerland for Manor, within the category: Retail Services.

Addicted to creativity! To add the best Surface artworks to his collection, Danny Trejo and his crew went on a raid in Zurich during ADC Switzerland Creative Week 2018! Content advertisement created by Jung von Matt, Switzerland for Microsoft, within the category: Electronics, Technology.

To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train. Experiential advertisement created by TBWA, Switzerland for SBB, within the category: Transport.

Digital advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

Content advertisement created by Jung von Matt, Switzerland for Graubünden Ferien, within the category: Recreation, Leisure.