Film advertisement created by Walker, Switzerland for ifolor, within the category: Professional Services.

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.

Film advertisement created by Havas, Switzerland for Action Innocence, within the category: Public Interest, NGO.

The Alps surrounding the Hes-SO Valais-Wallis are a real added value for students that are keen on nature. To promote the school, we showed how spectacular living by the Alps can be. Digital advertisement created by Franz & René, Switzerland for Hes-SO Valais-Wallis, within the category: Education.

Film advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Switzerland for Kindertraum.ch, within the category: House, Garden.

To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train. Experiential advertisement created by TBWA, Switzerland for SBB, within the category: Transport.

Addicted to creativity! To add the best Surface artworks to his collection, Danny Trejo and his crew went on a raid in Zurich during ADC Switzerland Creative Week 2018! Content advertisement created by Jung von Matt, Switzerland for Microsoft, within the category: Electronics, Technology.

Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.

The live stunt advertised digital Swisscom TV 2.0, where best Live Sport meets best entertainment. Digital advertisement created by República, Switzerland for Swisscom, within the category: Electronics, Technology.

The land of banks needs more than just bankers - says UBS Switzerland in this self-deprecating campaign to advocate apprenticeships for young people. Because the Swiss economy is dependent on well-trained professionals from all sectors. Film advertisement created by Publicis, Switzerland for UBS, within the category: Finance.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

With Project Life Jacket, an initiative launched by the organisations The Voice Of Thou- sands, Borderfree and Schwizerchrüz, Jung von Matt is calling for the displaced to be viewed as people once more and not merely as refugees. Supported by more than 20 organ- isations throughout Europe, the initiative is aiming to put the refugee crisis back on the agenda of politicians, the media and EU citizens. Project Site: https://projectlifejacket.com Thunderclap Campaign: https://www.thunderclap.it/projects/50518-projectlifejacket-help-now Integrated advertisement created by Jung von Matt, Switzerland for The Voice of Thousands, within the category: Public Interest, NGO.

Less anger, more smiles: Thanks to its extraordinary service, KPT has Switzerland's happiest health insurance clients. Ambient advertisement created by Webguerillas, Switzerland for KPT, within the category: Finance.

A roller skater is having a groovy moment while doing laundry. Starring Jeffery AKA The Boss and Natalie Hsu. Film advertisement created by Baywatch, Switzerland for Hugo Reitzel, within the category: Food.

The world is ruled by codes. How to talk, laugh, dress or be, and even about how to code. But if you want to create opportunities, you need to challenge all of these. The code says leave banking to bankers. We challenge that. Our bank was founded by outsiders: engineers thinking out of the bank, not here to protect a legacy, but to solve issues the others couldn’t see. The code says bankers need suits.We challenge that. We wear what suits us best. What suits us is to think, manage, dare and invest; and it turns out ties reduce the blood flow to your brain. The code says do what everyone has done before.We challenge that. We work hard to be different, otherwise you’ll be indifferent. The code says only pros can invest. We challenge that. We free you of the heavy fees, teach you the tricks of the business. We simplify buying, selling and make you sharp, so you can focus on opportunities. The code says online banks are shaky. We challenge that. We offer rock-solid Swiss stability, so you can rock with your money. The code says banks don’t care. We challenge that. We love numbers, but we don’t treat anyone like one. We become strong by making our clients stronger, and that’s why: We challenge the code. Film advertisement created by cavalcade, Switzerland for Swissquote, within the category: Finance.

Digital advertisement created by FCB, Switzerland for BMW, within the category: Automotive.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.

Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. Direct advertisement created by Serviceplan, Switzerland for ZSC Lions, within the category: Sports.