Mail, phone, texting, etc: We're always on and always ready. Work and free time mix more and more. However, people who always carry their work with them live dangerously. They are distracted and more likely to risk an accident. Plus they cannot relax and recharge in their free time, thus running an additional risk of burning out and depression. The ads literally show these risks in a humorous way. Film advertisement created by tbd., Switzerland for Swiss Insurance Association, within the category: Public Interest, NGO.

Film advertisement created by Spinas Civil Voices, Switzerland for WWF, within the category: Public Interest, NGO.

Content advertisement created by Jung von Matt, Switzerland for Graubünden Ferien, within the category: Recreation, Leisure.

Digital advertisement created by Bandara, Switzerland for Homegate.ch, within the category: House, Garden.

A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere. Outdoor advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

For the launch of the new Galaxy S21, Samsung is creating the first smartphone edition that will make the lifestyle of its winners REALLY EPIC for a whole year. EPIC MODE unlocks 12 highly exclusive, specially programmed and pre-installed apps and features on a strictly limited number of Galaxy S21s. Worth over 30000 US dollars. Integrated advertisement created by Sir Mary, Switzerland for Samsung, within the category: Electronics, Technology.

The Swiss chemical company Syngenta floods Brazil with highly dangerous pesticides, which are also released into drinking water. A Brazilian artist portrayed the victims. The "Pesticide Portraits" were created: watercolors painted with water contaminated with pesticides. Integrated advertisement created by Freundliche Grüsse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music. Film advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.

Film advertisement created by Walker, Switzerland for Syoss, within the category: Beauty.

Ambient advertisement created by Jung von Matt, Switzerland for PostLogistics, within the category: Professional Services.

Ambient advertisement created by Jung von Matt, Switzerland for Neue Zürcher Zeitung, within the category: Media.

Experiential advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.

EHL decided to extend its entire campus. We created an interactive school model combined with enticing digital experience. Printed in 3D, its comes to life with an integrated video mapping interface. Digital advertisement created by Havas, Switzerland for EHL, within the category: Education.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Biovision in Switzerland is a movement focused on protecting biodiversity. Their latest advertising campaign is focused on the concept of every species being good at something. The blobfish is a survival artist, the aye aye has excellent hearing and the star-mosed mole has highly-developed tactile sensors. But the habitats of these unique animals are in danger! Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Biovision protects biodiversity through projects for people and nature: Everyone is Good at Something. Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

Addicted to creativity! To add the best Surface artworks to his collection, Danny Trejo and his crew went on a raid in Zurich during ADC Switzerland Creative Week 2018! Content advertisement created by Jung von Matt, Switzerland for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Walker, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.