Switzerland

WVA

The Swiss chemical company Syngenta floods Brazil with highly dangerous pesticides, which are also released into drinking water. A Brazilian artist portrayed the victims. The "Pesticide Portraits" were created: watercolors painted with water contaminated with pesticides. Integrated advertisement created by Freundliche Grüsse, Switzerland for Public Eye, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

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UNICEF annual fundraising campaign. Film advertisement created by UNICEF Switzerland and Liechtenstein, Switzerland for Unicef, within the category: Public Interest, NGO.

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Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music. Film advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.

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The international campaign: Upgrade Your Taste developed by Mad. Avenue is all about improvement, about giving yourself the very best the category has to offer. Orangina is a well-balanced drink composed out of superior ingredients. That comes an iconic bottle with a unique ritual. Orangina offers not only refreshment, but a very rich multi-sensorial sensation. Enjoy every single sip. Integrated advertisement created by Mad. Avenue, Switzerland for Orangina, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

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A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever. Film advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

WVA

In Switzerland, about 20% of the population suffers from hay fever between January and August. During that season people try to avoid the outdoors, where they think they will encounter pollen. But the truth is, pollen spreads widely indoors too. To raise awareness about pollen’s indoor effects, Publicis Switzerland has run an unconventional advertising campaign for the pharmaceutical company Sanofi and their allergy products. The Pollen Lamps were displayed in different places to illustrate pollen dispersal. People not only know what pollen looks like now, they can even hang it proudly at home. Experiential advertisement created by Publicis, Switzerland for Sanofi, within the category: Pharmaceutical.

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The live stunt advertised digital Swisscom TV 2.0, where best Live Sport meets best entertainment. Digital advertisement created by República, Switzerland for Swisscom, within the category: Electronics, Technology.

WVA

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

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Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

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Addicted to creativity! To add the best Surface artworks to his collection, Danny Trejo and his crew went on a raid in Zurich during ADC Switzerland Creative Week 2018! Content advertisement created by Jung von Matt, Switzerland for Microsoft, within the category: Electronics, Technology.

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The commercial shows a cheese being handmade in a Swiss village and meant to be shipped to a far away place but the cheesemaker changes his mind and instead brings the cheese back to his hometown and into the hand of a Migros employee, for the Migros Label "Made in your region, for your region." Film advertisement created by BBDO, Switzerland for Migros, within the category: Food.

WVA

A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere. Outdoor advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

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EHL decided to extend its entire campus. We created an interactive school model combined with enticing digital experience. Printed in 3D, its comes to life with an integrated video mapping interface. Digital advertisement created by Havas, Switzerland for EHL, within the category: Education.

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Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

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Ambient advertisement created by FCB, Switzerland for Neuroth, within the category: Electronics, Technology.

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Digital advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

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Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

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Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.




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