Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Ambient advertisement created by Streuplan, Switzerland for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Syoss, within the category: Beauty.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.

Film advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Switzerland for Voltaren, within the category: Health.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Ever since programmes like Miami Ink stormed onto our screens, tattoos have become a real lifestyle trend. Tattoo artists have sprouted like mushrooms. The Swiss capital of Bern alone is now home to around 100 studios. They are joined by at least the same number of backyard parlours, where hygiene and quality are not generally top priorities. The consequences of letting any alleged tattoo artist loose on your skin are portrayed in the cinema ad for Skin Deep Art. It shows: tattooing is a matter of trust. Film advertisement created by Agentur am Flughafen, Switzerland for Skin Deep Art, within the category: Professional Services.

A roller skater is having a groovy moment while doing laundry. Starring Jeffery AKA The Boss and Natalie Hsu. Film advertisement created by Baywatch, Switzerland for Hugo Reitzel, within the category: Food.

Experiential advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

A couple goes wild at the tibits Restaurant in Zurich, Switzerland to spread the news about tibits' new aphrodisiac menus. The reactions of the unsuspecting guests were filmed with hidden cameras. Digital advertisement created by BBDO, Switzerland for Tibits, within the category: Food.

Digital advertisement created by FCB, Switzerland for Zurich, within the category: Finance.

A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever. Film advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. Ambient advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

How we invest today is how we live tomorrow. For the new Julius Baer campaign film, Jérôme D’Ambrosio, Formula E top driver was transported to the future and made up very carefully so as to look 40 years older. He looks back on the path-breaking beginnings of Formula E (i.e. today), remembering the pioneering spirit and innovative power of the first fully electric motor racing championship. As the founding Global Partner, Julius Baer has been supporting Formula E since the very first race in 2014. The bank wants to demonstrate how visionary thinking and sustainable investing can positively impact our future and to underline the pioneering contribution made to this by Formula E. Film advertisement created by Farner, Switzerland for Julius Baer, within the category: Finance.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere. Outdoor advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.