Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.

Film advertisement created by Spinas Civil Voices, Switzerland for WWF, within the category: Public Interest, NGO.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.

The singing garbage men. Schneider Umweltservice AG is the leading recycling and environmental service company in Zurich. To communicate their services, the employees have decided to make a Videoclip and sing. After an internal casting, the singers were found. And that's the result. Digital advertisement created by Streuplan, Switzerland for Schneider, within the category: Industrial, Agriculture.

The Alps surrounding the Hes-SO Valais-Wallis are a real added value for students that are keen on nature. To promote the school, we showed how spectacular living by the Alps can be. Digital advertisement created by Franz & René, Switzerland for Hes-SO Valais-Wallis, within the category: Education.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Switzerland for Voltaren, within the category: Health.

Ambient advertisement created by Jung von Matt, Switzerland for PostLogistics, within the category: Professional Services.

Film advertisement created by Walker, Switzerland for Interflora, within the category: Professional Services.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, Switzerland for Bell, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Denner now offers more fresh fruit and vegetables at a low price. So, our two buddies spend a leisurely time in their garden and instead of gardening they buy fresh vegiies and fruit at Denner on their way home. Film advertisement created by tbd., Switzerland for Denner, within the category: Retail Services.

Film advertisement created by Walker, Switzerland for Syoss, within the category: Beauty.

A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

Branders accompanied Swiss Private Bank Falcon in a comprehensive re-branding from a new vision, the development of the service design and the creation of a differentiating brand identity to a new advertising campaign. As the symbiosis of personal banking skills with digital intelligence is at the core of the re-branding, Branders translated this symbiosis together with star photographer Rankin into futuristic-looking imagery and brought the private banking experience of the future to life. Welcome to Agile Private Banking. Film advertisement created by Branders, Switzerland for Falcon Private Bank, within the category: Finance.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Content advertisement created by Jung von Matt, Switzerland for Blick, within the category: Media.