The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

The right pose, the right make-up, the right filter: Instagram influencers know lots of tricks to create the "perfect" selfie. Often, the results are far from reality – and lead followers to strive for unrealistic beauty standards. This "Makeup Tutorial" by Swiss mountain resort Davos Klosters has a different message: Nature is the best influencer. And the most natural make-up is no make-up. This is why Davos Klosters invites the viewers for a run in the mountains. Because instead of expensive beauty products, sweat and fresh air do the best job at making you look natural – and feel amazing. Digital advertisement created by Bandara, Switzerland for Davos Klosters, within the category: Hospitality, Tourism.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

The land of banks needs more than just bankers - says UBS Switzerland in this self-deprecating campaign to advocate apprenticeships for young people. Because the Swiss economy is dependent on well-trained professionals from all sectors. Film advertisement created by Publicis, Switzerland for UBS, within the category: Finance.

Film advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

Film advertisement created by Maxomedia, Switzerland for Swiss Cancer League, within the category: Public Interest, NGO.

The Alps surrounding the Hes-SO Valais-Wallis are a real added value for students that are keen on nature. To promote the school, we showed how spectacular living by the Alps can be. Digital advertisement created by Franz & René, Switzerland for Hes-SO Valais-Wallis, within the category: Education.

Digital advertisement created by FCB, Switzerland for Zurich, within the category: Finance.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

Ambient advertisement created by FCB, Switzerland for Neuroth, within the category: Electronics, Technology.

A roller skater is having a groovy moment while doing laundry. Starring Jeffery AKA The Boss and Natalie Hsu. Film advertisement created by Baywatch, Switzerland for Hugo Reitzel, within the category: Food.

The commercial shows a cheese being handmade in a Swiss village and meant to be shipped to a far away place but the cheesemaker changes his mind and instead brings the cheese back to his hometown and into the hand of a Migros employee, for the Migros Label "Made in your region, for your region." Film advertisement created by BBDO, Switzerland for Migros, within the category: Food.

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives. Film advertisement created by Contexta, Switzerland for Swiss Heart Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever. Film advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Digital advertisement created by FCB, Switzerland for BMW, within the category: Automotive.