This winter, the people of Zurich hardly ever saw the sun. This is why Davos Klosters brought the sun from the mountains to the city. A VR experience teleported passersby to Davos Klosters, where they met former Miss Switzerland and Davos regular Dominique Rinderknecht on a chairlift, skied down the slopes and had a drink at the famous "Jatzhütte". In order to stimulate all the senses, the wind, sun and even the smell of Fondue were simulated with a fan, a heater and, well, Fondue. And at the end, even Miss Switzerland became real. Experiential advertisement created by Bandara, Switzerland for Davos, within the category: Hospitality, Tourism.

Fribourg public transports now offers night buses. That’s great news for night lovers who usually end their night in the last opened Kebab or Pizza place. So we used the typical LED or neon signs that any night lover would immediately recognize. To let them know that, from now on, they can also count on the bus to end their night perfectly. Ambient advertisement created by Franz & René, Switzerland for TPF, within the category: Transport.

Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Interflora, within the category: Professional Services.

Film advertisement created by Euro RSCG, Switzerland for Zurich Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Switzerland for Kindertraum.ch, within the category: House, Garden.

Film advertisement created by Walker, Switzerland for Interflora, within the category: Professional Services.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Digital advertisement created by thjnk, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Digital advertisement created by KSP, Switzerland for Reporter Without Borders, within the category: Media.

Digital advertisement created by BBDO, Switzerland for IKEA, within the category: Retail Services.

The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

The live stunt advertised digital Swisscom TV 2.0, where best Live Sport meets best entertainment. Digital advertisement created by República, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Less anger, more smiles: Thanks to its extraordinary service, KPT has Switzerland's happiest health insurance clients. Ambient advertisement created by Webguerillas, Switzerland for KPT, within the category: Finance.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

The online retailer’s first Christmas spot focuses on bad feelings instead of big feelings. It all happens in a deserted scientific base somewhere way up north: a bad-tempered couple of scientists is handing out presents when the lack of gift inspiration almost causes a scandal. The last TV spot of the movie trilogy „Brack Expedition“ has been shot in Sweden by the Oscar nominated director Patrik Eklund. It can be seen as a 25 second cut down across Switzerland and as a 58 second directors cut on wide-coverage TV stations. Different On- and Offline activities amplify the Brack.ch Christmas campaign. Film advertisement created by Freundliche Gruesse, Switzerland for Brack.ch, within the category: Retail Services.