The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Ambient advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Digital advertisement created by thjnk, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.

Denner now offers more fresh fruit and vegetables at a low price. So, our two buddies spend a leisurely time in their garden and instead of gardening they buy fresh vegiies and fruit at Denner on their way home. Film advertisement created by tbd., Switzerland for Denner, within the category: Retail Services.

Ambient advertisement created by Streuplan, Switzerland for SOS Children's Villages, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

The right pose, the right make-up, the right filter: Instagram influencers know lots of tricks to create the "perfect" selfie. Often, the results are far from reality – and lead followers to strive for unrealistic beauty standards. This "Makeup Tutorial" by Swiss mountain resort Davos Klosters has a different message: Nature is the best influencer. And the most natural make-up is no make-up. This is why Davos Klosters invites the viewers for a run in the mountains. Because instead of expensive beauty products, sweat and fresh air do the best job at making you look natural – and feel amazing. Digital advertisement created by Bandara, Switzerland for Davos Klosters, within the category: Hospitality, Tourism.

The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

Film advertisement created by Havas, Switzerland for Action Innocence, within the category: Public Interest, NGO.

The online retailer’s first Christmas spot focuses on bad feelings instead of big feelings. It all happens in a deserted scientific base somewhere way up north: a bad-tempered couple of scientists is handing out presents when the lack of gift inspiration almost causes a scandal. The last TV spot of the movie trilogy „Brack Expedition“ has been shot in Sweden by the Oscar nominated director Patrik Eklund. It can be seen as a 25 second cut down across Switzerland and as a 58 second directors cut on wide-coverage TV stations. Different On- and Offline activities amplify the Brack.ch Christmas campaign. Film advertisement created by Freundliche Gruesse, Switzerland for Brack.ch, within the category: Retail Services.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music. Film advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.

Ambient advertisement created by Jung von Matt, Switzerland for PostLogistics, within the category: Professional Services.

A roller skater is having a groovy moment while doing laundry. Starring Jeffery AKA The Boss and Natalie Hsu. Film advertisement created by Baywatch, Switzerland for Hugo Reitzel, within the category: Food.

EHL decided to extend its entire campus. We created an interactive school model combined with enticing digital experience. Printed in 3D, its comes to life with an integrated video mapping interface. Digital advertisement created by Havas, Switzerland for EHL, within the category: Education.

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.