The right pose, the right make-up, the right filter: Instagram influencers know lots of tricks to create the "perfect" selfie. Often, the results are far from reality – and lead followers to strive for unrealistic beauty standards. This "Makeup Tutorial" by Swiss mountain resort Davos Klosters has a different message: Nature is the best influencer. And the most natural make-up is no make-up. This is why Davos Klosters invites the viewers for a run in the mountains. Because instead of expensive beauty products, sweat and fresh air do the best job at making you look natural – and feel amazing. Digital advertisement created by Bandara, Switzerland for Davos Klosters, within the category: Hospitality, Tourism.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

The new service by ibis Switzerland. Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month. Film advertisement created by Jung von Matt, Switzerland for IBIS, within the category: Professional Services.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to limit and regulate the so called 'mass immigration'. This decision attempts to abolish the bilateral agreements, established in 1999 between Switzerland and the EU, which lead to the opening of the borders and defined the rules for free movement of persons and workers. In the eyes of Europe and of the entire world, this extreme, narrow-minded and hard decision darkens and blurs the idea of an international, open-minded and Human Rights promoting Switzerland. The Other Half is the 49.7 percent who are now ashamed of their country and who wish it to be known for its openness, generosity and creativity. Because creativity gives birth to new ideas, new schemes and new solutions.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

A roller skater is having a groovy moment while doing laundry. Starring Jeffery AKA The Boss and Natalie Hsu. Film advertisement created by Baywatch, Switzerland for Hugo Reitzel, within the category: Food.

EHL decided to extend its entire campus. We created an interactive school model combined with enticing digital experience. Printed in 3D, its comes to life with an integrated video mapping interface. Digital advertisement created by Havas, Switzerland for EHL, within the category: Education.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.

Film advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Switzerland for Emmentaler, within the category: Food.

The world is ruled by codes. How to talk, laugh, dress or be, and even about how to code. But if you want to create opportunities, you need to challenge all of these. The code says leave banking to bankers. We challenge that. Our bank was founded by outsiders: engineers thinking out of the bank, not here to protect a legacy, but to solve issues the others couldn’t see. The code says bankers need suits.We challenge that. We wear what suits us best. What suits us is to think, manage, dare and invest; and it turns out ties reduce the blood flow to your brain. The code says do what everyone has done before.We challenge that. We work hard to be different, otherwise you’ll be indifferent. The code says only pros can invest. We challenge that. We free you of the heavy fees, teach you the tricks of the business. We simplify buying, selling and make you sharp, so you can focus on opportunities. The code says online banks are shaky. We challenge that. We offer rock-solid Swiss stability, so you can rock with your money. The code says banks don’t care. We challenge that. We love numbers, but we don’t treat anyone like one. We become strong by making our clients stronger, and that’s why: We challenge the code. Film advertisement created by cavalcade, Switzerland for Swissquote, within the category: Finance.

To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train. Experiential advertisement created by TBWA, Switzerland for SBB, within the category: Transport.

A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

Digital advertisement created by FCB, Switzerland for BMW, within the category: Automotive.

A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever. Film advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Film advertisement created by Ruf Lanz, Switzerland for Home for the Blind, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.