Only someone who knows what it's like to be a swiss potato, can make our chips from swiss potatoes. Film advertisement created by Y&R, Switzerland for Zweifel, within the category: Food.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

Biovision in Switzerland is a movement focused on protecting biodiversity. Their latest advertising campaign is focused on the concept of every species being good at something. The blobfish is a survival artist, the aye aye has excellent hearing and the star-mosed mole has highly-developed tactile sensors. But the habitats of these unique animals are in danger! Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Biovision protects biodiversity through projects for people and nature: Everyone is Good at Something. Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, Switzerland for Neuroth, within the category: Electronics, Technology.

Integrated advertisement created by Inhalt&Form, Switzerland for Baloise, within the category: Finance.

Swiss people work so hard and invest so much time into their work, that nearly no time is left to enjoy the beautiful things in life. They act, as if they have a second life where they can enjoy themselves later. To launch the new Brand positioning of McDonald’s Switzerland "Enjoy the Now." we remind the Swiss of one simple but important fact. Film advertisement created by TBWA, Switzerland for McDonald's, within the category: Food.

Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.

The new service by ibis Switzerland. Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month. Film advertisement created by Jung von Matt, Switzerland for IBIS, within the category: Professional Services.

The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

Film advertisement created by Walker, Switzerland for ifolor, within the category: Professional Services.

The live stunt advertised digital Swisscom TV 2.0, where best Live Sport meets best entertainment. Digital advertisement created by República, Switzerland for Swisscom, within the category: Electronics, Technology.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.

In Switzerland, about 20% of the population suffers from hay fever between January and August. During that season people try to avoid the outdoors, where they think they will encounter pollen. But the truth is, pollen spreads widely indoors too. To raise awareness about pollen’s indoor effects, Publicis Switzerland has run an unconventional advertising campaign for the pharmaceutical company Sanofi and their allergy products. The Pollen Lamps were displayed in different places to illustrate pollen dispersal. People not only know what pollen looks like now, they can even hang it proudly at home. Experiential advertisement created by Publicis, Switzerland for Sanofi, within the category: Pharmaceutical.