The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

The new service by ibis Switzerland. Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month. Film advertisement created by Jung von Matt, Switzerland for IBIS, within the category: Professional Services.

Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.

How we invest today is how we live tomorrow. For the new Julius Baer campaign film, Jérôme D’Ambrosio, Formula E top driver was transported to the future and made up very carefully so as to look 40 years older. He looks back on the path-breaking beginnings of Formula E (i.e. today), remembering the pioneering spirit and innovative power of the first fully electric motor racing championship. As the founding Global Partner, Julius Baer has been supporting Formula E since the very first race in 2014. The bank wants to demonstrate how visionary thinking and sustainable investing can positively impact our future and to underline the pioneering contribution made to this by Formula E. Film advertisement created by Farner, Switzerland for Julius Baer, within the category: Finance.

Film advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

Ambient advertisement created by Streuplan, Switzerland for SOS Children's Villages, within the category: Public Interest, NGO.

Biovision in Switzerland is a movement focused on protecting biodiversity. Their latest advertising campaign is focused on the concept of every species being good at something. The blobfish is a survival artist, the aye aye has excellent hearing and the star-mosed mole has highly-developed tactile sensors. But the habitats of these unique animals are in danger! Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Biovision protects biodiversity through projects for people and nature: Everyone is Good at Something. Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Comparis, within the category: Finance.

Ambient advertisement created by FCB, Switzerland for Neuroth, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Digital advertisement created by KSP, Switzerland for Reporter Without Borders, within the category: Media.

The commercial shows a cheese being handmade in a Swiss village and meant to be shipped to a far away place but the cheesemaker changes his mind and instead brings the cheese back to his hometown and into the hand of a Migros employee, for the Migros Label "Made in your region, for your region." Film advertisement created by BBDO, Switzerland for Migros, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Ambient advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Film advertisement created by Buyideas, Switzerland for UNDP, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

In Switzerland, about 20% of the population suffers from hay fever between January and August. During that season people try to avoid the outdoors, where they think they will encounter pollen. But the truth is, pollen spreads widely indoors too. To raise awareness about pollen’s indoor effects, Publicis Switzerland has run an unconventional advertising campaign for the pharmaceutical company Sanofi and their allergy products. The Pollen Lamps were displayed in different places to illustrate pollen dispersal. People not only know what pollen looks like now, they can even hang it proudly at home. Experiential advertisement created by Publicis, Switzerland for Sanofi, within the category: Pharmaceutical.