Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

In Switzerland, about 20% of the population suffers from hay fever between January and August. During that season people try to avoid the outdoors, where they think they will encounter pollen. But the truth is, pollen spreads widely indoors too. To raise awareness about pollen’s indoor effects, Publicis Switzerland has run an unconventional advertising campaign for the pharmaceutical company Sanofi and their allergy products. The Pollen Lamps were displayed in different places to illustrate pollen dispersal. People not only know what pollen looks like now, they can even hang it proudly at home. Experiential advertisement created by Publicis, Switzerland for Sanofi, within the category: Pharmaceutical.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Digital advertisement created by cavalcade, Switzerland for Parti Socialiste Ville de Genève, within the category: Professional Services.

The land of banks needs more than just bankers - says UBS Switzerland in this self-deprecating campaign to advocate apprenticeships for young people. Because the Swiss economy is dependent on well-trained professionals from all sectors. Film advertisement created by Publicis, Switzerland for UBS, within the category: Finance.

The world is ruled by codes. How to talk, laugh, dress or be, and even about how to code. But if you want to create opportunities, you need to challenge all of these. The code says leave banking to bankers. We challenge that. Our bank was founded by outsiders: engineers thinking out of the bank, not here to protect a legacy, but to solve issues the others couldn’t see. The code says bankers need suits.We challenge that. We wear what suits us best. What suits us is to think, manage, dare and invest; and it turns out ties reduce the blood flow to your brain. The code says do what everyone has done before.We challenge that. We work hard to be different, otherwise you’ll be indifferent. The code says only pros can invest. We challenge that. We free you of the heavy fees, teach you the tricks of the business. We simplify buying, selling and make you sharp, so you can focus on opportunities. The code says online banks are shaky. We challenge that. We offer rock-solid Swiss stability, so you can rock with your money. The code says banks don’t care. We challenge that. We love numbers, but we don’t treat anyone like one. We become strong by making our clients stronger, and that’s why: We challenge the code. Film advertisement created by cavalcade, Switzerland for Swissquote, within the category: Finance.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

Content advertisement created by Good Bad Weird, Switzerland for Epique, within the category: Beauty.

Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.

Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Film advertisement created by Buyideas, Switzerland for UNDP, within the category: Public Interest, NGO.

Less anger, more smiles: Thanks to its extraordinary service, KPT has Switzerland's happiest health insurance clients. Ambient advertisement created by Webguerillas, Switzerland for KPT, within the category: Finance.

How we invest today is how we live tomorrow. For the new Julius Baer campaign film, Jérôme D’Ambrosio, Formula E top driver was transported to the future and made up very carefully so as to look 40 years older. He looks back on the path-breaking beginnings of Formula E (i.e. today), remembering the pioneering spirit and innovative power of the first fully electric motor racing championship. As the founding Global Partner, Julius Baer has been supporting Formula E since the very first race in 2014. The bank wants to demonstrate how visionary thinking and sustainable investing can positively impact our future and to underline the pioneering contribution made to this by Formula E. Film advertisement created by Farner, Switzerland for Julius Baer, within the category: Finance.

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives. Film advertisement created by Contexta, Switzerland for Swiss Heart Foundation, within the category: Public Interest, NGO.

On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster. Experiential advertisement created by Publicis, Switzerland for Pink Ribbon, within the category: Public Interest, NGO.

The new service by ibis Switzerland. Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month. Film advertisement created by Jung von Matt, Switzerland for IBIS, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Addicted to creativity! To add the best Surface artworks to his collection, Danny Trejo and his crew went on a raid in Zurich during ADC Switzerland Creative Week 2018! Content advertisement created by Jung von Matt, Switzerland for Microsoft, within the category: Electronics, Technology.