A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever. Film advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Ambient advertisement created by Creatives, Switzerland for Fête de la Danse, within the category: Recreation, Leisure.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

Film advertisement created by Walker, Switzerland for Fisherman's Friend, within the category: Confectionery, Snacks.

A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

Film advertisement created by Havas, Switzerland for Action Innocence, within the category: Public Interest, NGO.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Experiential advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Ambient advertisement created by Jung von Matt, Switzerland for PostLogistics, within the category: Professional Services.

Fribourg public transports now offers night buses. That’s great news for night lovers who usually end their night in the last opened Kebab or Pizza place. So we used the typical LED or neon signs that any night lover would immediately recognize. To let them know that, from now on, they can also count on the bus to end their night perfectly. Ambient advertisement created by Franz & René, Switzerland for TPF, within the category: Transport.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

Ambient advertisement created by Jung von Matt, Switzerland for Neue Zürcher Zeitung, within the category: Media.

Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.

Based in Switzerland, big oil traders like Trafigura blend cheap fuel with sulfur levels hundred times over European limits. They sell the "dirty diesel" in African countries where the weakness of local fuel standards can be exploited. The Swiss NGO Public Eye published a 160-page report about the dirty business. In order to expose this practice and to push Trafigura to change it, the NGO had to act and to present the findings to a larger public. Return to Sender: We sent the dirty air back to the responsible company. To show the shocking health impacts dirty diesel has on the African population, Public Eye asked us to do a unique campaign. With the help of activists in Accra, Ghana, we shot a short film showing local people capturing the polluted air into canisters and return it to the sender. As a reaction to the dirty business of Trafigura: We sent the air in a shipping container back to the commodities giant. With the campaign, we wanted to create public pressure through the mass media and then through the people, in order to get the involved companies to change their behavior. A multichannel campaign with a petition to stop Trafigura. The campaign was implement in 3 phases: In phase one, the audience was shown a teaser film with local people capturing the polluted air into canisters and return it to the sender. In phase 2, the journey of the dirty air to Switzerland started and was a public event. Users could follow the cargo ship in real time on the website returntosender.ch, including precise geolocation of the container ship, weather data and progression. It led to a petition demanding Trafigura to stop their dirty business and focus on their goal of becoming market leader in social responsibility. The hook of Phase 3 was the delivery of the dirty air to the sender. Ghana toughens its sulfur standards in March 2017. The petition was signed by almost 20´000 people. Accompanied by the press, the signed canisters and the petition were handed over to Trafigura at their headquarters in Geneva. Public pressure caused by our campaign moved the government of Ghana to toughen its national sulfur standard by a factor of 60 in March 2017. Other West African countries will follow. Integrated advertisement created by Freundliche Gruesse, Switzerland for Public Eye, within the category: Public Interest, NGO.

Vangardist, a leading German/English language men’s monthly invited its readers to take a hands-on approach to ending the social stigma surrounding HIV. To coincide with one of the biggest HIV events in the world - Life Ball - which takes place every year in Vangardist’s home town of Vienna, all 3,000 copies of its Spring issue were printed with ink infused with HIV+ blood donated by three individuals living with the HIV virus. Whilst the magazine has been produced according to the most stringent controls and using processes developed according to guidelines established by Harvard and Innsbruck University, ensuring that the handling of a physical copy of the magazines carries no risk of infection, and is 100% safe; the debate and discussion around the magazine and the issue it highlights has already been significant. Direct advertisement created by Saatchi & Saatchi, Switzerland for Vangardist, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.