Only someone who knows what it's like to be a swiss potato, can make our chips from swiss potatoes. Film advertisement created by Y&R, Switzerland for Zweifel, within the category: Food.

Film advertisement created by Walker, Switzerland for Syoss, within the category: Beauty.

Mail, phone, texting, etc: We're always on and always ready. Work and free time mix more and more. However, people who always carry their work with them live dangerously. They are distracted and more likely to risk an accident. Plus they cannot relax and recharge in their free time, thus running an additional risk of burning out and depression. The ads literally show these risks in a humorous way. Film advertisement created by tbd., Switzerland for Swiss Insurance Association, within the category: Public Interest, NGO.

Digital advertisement created by FCB, Switzerland for Refugees Welcome, within the category: Public Interest, NGO.

Film advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

This winter, the people of Zurich hardly ever saw the sun. This is why Davos Klosters brought the sun from the mountains to the city. A VR experience teleported passersby to Davos Klosters, where they met former Miss Switzerland and Davos regular Dominique Rinderknecht on a chairlift, skied down the slopes and had a drink at the famous "Jatzhütte". In order to stimulate all the senses, the wind, sun and even the smell of Fondue were simulated with a fan, a heater and, well, Fondue. And at the end, even Miss Switzerland became real. Experiential advertisement created by Bandara, Switzerland for Davos, within the category: Hospitality, Tourism.

Film advertisement created by Leo Burnett, Switzerland for German Stuttering Association, within the category: Public Interest, NGO.

A couple goes wild at the tibits Restaurant in Zurich, Switzerland to spread the news about tibits' new aphrodisiac menus. The reactions of the unsuspecting guests were filmed with hidden cameras. Digital advertisement created by BBDO, Switzerland for Tibits, within the category: Food.

Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.

Digital advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever. Film advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Switzerland for IKEA, within the category: Retail Services.

Content advertisement created by Good Bad Weird, Switzerland for Epique, within the category: Beauty.

Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

UNICEF annual fundraising campaign. Film advertisement created by UNICEF Switzerland and Liechtenstein, Switzerland for Unicef, within the category: Public Interest, NGO.