Switzerland
Experiential advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.
With Project Life Jacket, an initiative launched by the organisations The Voice Of Thou- sands, Borderfree and Schwizerchrüz, Jung von Matt is calling for the displaced to be viewed as people once more and not merely as refugees. Supported by more than 20 organ- isations throughout Europe, the initiative is aiming to put the refugee crisis back on the agenda of politicians, the media and EU citizens. Project Site: https://projectlifejacket.com Thunderclap Campaign: https://www.thunderclap.it/projects/50518-projectlifejacket-help-now Integrated advertisement created by Jung von Matt, Switzerland for The Voice of Thousands, within the category: Public Interest, NGO.
The campaign rewards smartphone users with good posture by offering free articles. Digital advertisement created by Heimat, Switzerland for Kieser Training, within the category: Recreation, Leisure.
Film advertisement created by Ruf Lanz, Switzerland for Pro Audito, within the category: Public Interest, NGO.
The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.
The land of banks needs more than just bankers - says UBS Switzerland in this self-deprecating campaign to advocate apprenticeships for young people. Because the Swiss economy is dependent on well-trained professionals from all sectors. Film advertisement created by Publicis, Switzerland for UBS, within the category: Finance.
Less anger, more smiles: Thanks to its extraordinary service, KPT has Switzerland's happiest health insurance clients. Ambient advertisement created by Webguerillas, Switzerland for KPT, within the category: Finance.
Winter is coming once again. We have therefore turned this into a wonderful surprise for the oldest Valais residents by giving them a gift of the snow that fell the year they were born, which has been drilled out of layers deep in the Rhône Glacier. Digital advertisement created by Contexta, Switzerland for Valais, within the category: Transport.
The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.
Digital advertisement created by KSP, Switzerland for Reporter Without Borders, within the category: Media.
Content advertisement created by Jung von Matt, Switzerland for Graubünden Ferien, within the category: Recreation, Leisure.
Vangardist, a leading German/English language men’s monthly invited its readers to take a hands-on approach to ending the social stigma surrounding HIV. To coincide with one of the biggest HIV events in the world - Life Ball - which takes place every year in Vangardist’s home town of Vienna, all 3,000 copies of its Spring issue were printed with ink infused with HIV+ blood donated by three individuals living with the HIV virus. Whilst the magazine has been produced according to the most stringent controls and using processes developed according to guidelines established by Harvard and Innsbruck University, ensuring that the handling of a physical copy of the magazines carries no risk of infection, and is 100% safe; the debate and discussion around the magazine and the issue it highlights has already been significant. Direct advertisement created by Saatchi & Saatchi, Switzerland for Vangardist, within the category: Media.
Film advertisement created by Walker, Switzerland for Greenpeace, within the category: Public Interest, NGO.
The Alps surrounding the Hes-SO Valais-Wallis are a real added value for students that are keen on nature. To promote the school, we showed how spectacular living by the Alps can be. Digital advertisement created by Franz & René, Switzerland for Hes-SO Valais-Wallis, within the category: Education.
Ambient advertisement created by Jung von Matt, Switzerland for Neue Zürcher Zeitung, within the category: Media.
On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.
Only someone who knows what it's like to be a swiss potato, can make our chips from swiss potatoes. Film advertisement created by Y&R, Switzerland for Zweifel, within the category: Food.
We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country! Digital advertisement created by Franz & René, Switzerland for Hes-so Valais Wallis, within the category: Education.
Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schützengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 liters. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. Swen Morath, Chief Creative Officer at Wunderman Thompson Switzerland said: “Coors produced in lightning speed. After all, a beer brewed in just a few days can only be a light beer. But as Swiss, we are committed to premium quality.” Kurt Moor, Member of the Board Brauerei Schützengarten, said: "To brew a first-class premium beer in terms of taste, you need one thing in addition to the best ingredients: a lot of time. Nothing works under four weeks." The Lakers made it to the semifinals of the Swiss Hockey League, which in normal times has the most spectators in Europe. Markus Bütler, Manager SC RJ Lakers said: "At every game, we would have been ready to scrape the ice right after. But of course, we enjoyed every win." Nevertheless, the ice machine scraped the ice field immediately after the team was eliminated from the playoff semifinals in April. The resulting water was filtered several times by the Swiss water purification company evodrop and closely inspected by the cantonal food inspectorate. After the government approved the water quality on July 12, brewing finally began today, so that the Schützengarten beer in red ale style will be ready on schedule for the start of the 2021/2022 season. Because they value quality over speed, Schützengarten asked Coors and Lightning via social media and an open letter to do a beer tasting. Once the Schützengarten beer is brewed, they plan to taste each other's beers together. The event will be conducted by a beer tasting specialist and livestreamed. May the best beer from an ice hockey field win. Because quality trumps speed. Integrated advertisement created by Wunderman Thompson, Switzerland for Schützengarten, within the category: Alcoholic Drinks.