Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Here is how it worked: The museum's top masterpieces were reproduced in giant frames and placed along the highway. For each artwork, a special FM jammer powered by solar panels was installed. When drivers approached a billboard, the FM transmitter synchronized the car radios, triggering the Louvre Abu Dhabi museum audio guide. Instantly, a story about the art piece would broadcast through their speakers. Outdoor advertisement created by TBWA, United Arab Emirates for Louvre Abu Dhabi, within the category: Recreation, Leisure.

Using the medium of Cinema create a film which drives awareness to the property tool on Bayut which enables you to find your perfect home. Film advertisement created by Misfits Content Creators, United Arab Emirates for Bayut.com, within the category: Electronics, Technology.

Discreetly communicating to local and Arab women on a subject that is taboo in their culture through the use of a unique yet cost effective method in a very unexpected venue. Direct advertisement created by The Classic Partnership, United Arab Emirates for Medcare Women & Children Hospital, within the category: Health.

Digital advertisement created by Ogilvy, United Arab Emirates for ACDelco, within the category: Retail Services.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Arab Emirates for Johnson & Johnson, within the category: Health.

Direct advertisement created by Sutramagnus, United Arab Emirates for Joyalukkas, within the category: Personal Accessories.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Digital advertisement created by Misfits Content Creators, United Arab Emirates for Careem, within the category: Professional Services.

Digital advertisement created by Leo Burnett, United Arab Emirates for Samsung, within the category: Electronics, Technology.

Now, your DNA can help you select the color of your new car. From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic color? That’s the idea behind Nissan Altima Bio-Color, the latest initiative recently launched by Nissan Middle East. DNA is the bio-molecule that stores our genetic information. It’s distinctive, different and unique for everyone. There are thousands of genes in the human genetic code, so in order to pinpoint the Nissan Altima Bio-Color, a group of 15 genes related to vision and color recognition were selected and analyzed. These genes were grouped into two main genetic markers, called ‘Color Vision’ and ‘Night Vision’. These two markers form the basis of the ‘Gene Color Map’: a chromatic grid that classifies all the available colors for your Nissan Altima in the largest and most exclusive color range ever used for a new car. To create an accurate table, the swatches have been organized in accordance with the characteristics of the tested genes. On the Y-axis, the colors have been set from the least common (black) to the most common (yellow) on the scale of color blindness predisposition statistics. The X-axis runs from those colors hardest to perceive at night (dark colors) to the easiest to perceive in low lighting (light colors). After taking a DNA test, every individual will receive different numeric scores for each pre-selected gene, based on the analysis of their own specific genetic information. This data will be translated into a unique personal color according to the positions of the main markers and the discrete individual scores on the color map. Prospective car buyers will now have their chance to pick the color of their Nissan Altima in the most innovative and cutting-edge way. How? Participating is simple: just visit the Nissan Showrooms on Sheikh Zayed Road or in Khalidiya starting from July 10th, test drive a Nissan Altima, take the DNA test for free at the mini-labs inside the showrooms and wait for the results. Email notifications will inform participants of the outcome, inviting them to discover everything behind their DNA analysis in an interactive website that explains the details of the color selection by showcasing data infographics personalized for each customer. Afterwards, new customers can request their exclusive genetic color and apply it to their new Nissan Altima when closing the purchase, on a first come-first serve basis. Integrated advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by JWT, United Arab Emirates for Mada Masr, within the category: Media.

Digital advertisement created by Ogilvy, United Arab Emirates for UN Women, within the category: Public Interest, NGO.

Film advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.