Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Here is how it worked: The museum's top masterpieces were reproduced in giant frames and placed along the highway. For each artwork, a special FM jammer powered by solar panels was installed. When drivers approached a billboard, the FM transmitter synchronized the car radios, triggering the Louvre Abu Dhabi museum audio guide. Instantly, a story about the art piece would broadcast through their speakers. Outdoor advertisement created by TBWA, United Arab Emirates for Louvre Abu Dhabi, within the category: Recreation, Leisure.

Digital advertisement created by JWT, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Using the medium of Cinema create a film which drives awareness to the property tool on Bayut which enables you to find your perfect home. Film advertisement created by Misfits Content Creators, United Arab Emirates for Bayut.com, within the category: Electronics, Technology.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Direct advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Good Night, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Ambient advertisement created by Wunderman, United Arab Emirates for Charicycles, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, we created a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly. Film advertisement created by Socialize Agency, United Arab Emirates for Old El Paso, within the category: Food.

Download the free Tummyfish app: https://goo.gl/mJFkbt Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colourful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behaviour change with daily reminders and statistics. Integrated advertisement created by Ogilvy, United Arab Emirates for United for Healthier Kids, within the category: Public Interest, NGO.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Direct advertisement created by Saatchi & Saatchi, United Arab Emirates for Freedom Pizza, within the category: Food.

Film advertisement created by TBWA, United Arab Emirates for Royal Opera House Muscat, within the category: Recreation, Leisure.

Fatima attends an international school in Dubai, Shirley is her best friend. They spend all their time together, chatting, having fun, and occasionally getting in trouble for it. When Fatima tries to return Shirley’s missing lunchbox, she receives an unexpected gift that brings them even closer. Fatima and Shirley explore themes of empathy and tolerance, the central tenets of Ramadan, from the point of view of two young friends, who despite their backgrounds, find common ground every day. It’s a heartwarming day in the life film for the global market with nuanced and authentic performances by two wonderful young actors, who bring each moment to life. Film advertisement created by Rapp, United Arab Emirates for Apsara Pearl, within the categories: Food, Public Interest, NGO.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.