Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: Retail Services.

Edgehogs is an art studio based in Dubai specializing in building a wondrous world where the audience is reached not only via visuals but through technologically advanced mediums and methods involving motion graphics and hyper-realistic 3D animations and videos. Integrated advertisement created by Icon Advertising, United Arab Emirates for Edgehogs Studio, within the categories: Agency Self-Promo, Media.

Ambient advertisement created by Saatchi & Saatchi, United Arab Emirates for K9 Friends, within the category: Public Interest, NGO.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

The Pepsi Bot-tler chatbot is an innovative messenger bot where users could order their preferred Pepsi beverage at an even in Dubai called Fashion Forward. The bot then notifies the user when their beverage is ready to be picked up! The innovation in this chatbot is the back end ordering system's integration with the front end bot interface. This was built by alivenow, a leading digital agency with a focus on tech. Digital advertisement created by AliveNow, United Arab Emirates for Pepsi, within the category: Non-Alcoholic Drinks.

Today, 1 in 3 children are out of school in countries affected by war of disaster. In May 2019, UNICEF, showcased the effects of this crisis with a unique exhibition at Palma De Mallorca Airport, Spain to urge delegates attending the Third International Conference on Safe Schools to take positive action. Introducing, The Class of No Tomorrow. The Class of No Tomorrow is an experiential exhibition of three wood sculptures, each one made from wooden debris taken from schools destroyed by armed conflicts. The wood was sourced from the remains of three affected schools (Left to right). 1. Left: Novotoshkivske School, Ukraine 2. Middle: Ogweni Primary School, South Sudan 3. Right: Khalid bin Wal id School, Iraq Shaped like children, these sculptures symbolized the innocent victims who lost their schools and right to learn due to armed conflicts. The exhibition was placed at the baggage collection area in Palma de Mallorca Airport, Spain – a spot where every delegate attending the Safe Schools Conference 2019, would pass through. Experiential advertisement created by Traffic, United Arab Emirates for Unicef, within the category: Public Interest, NGO.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Outdoor advertisement created by DDB, United Arab Emirates for Glad, within the category: House, Garden.

In a transient city of 90% expats, Dubai Properties is a real estate developer that makes Dubai feel like home. Villanova is a new residential community designed to do just that, and this launch film hopes to convince even serial expats to put down roots. Film advertisement created by Nomads, United Arab Emirates for Villanova, within the category: Professional Services.

Digital advertisement created by FP7, United Arab Emirates for Batelco, within the category: Electronics, Technology.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Film advertisement created by Leo Burnett, United Arab Emirates for Emirates NBD, within the category: Finance.

CHALLENGE: Dubai Properties needed to raise awareness of their flagship property 1JBR and cement their status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate, Dubai Properties needed to cut through the normal dry, bland real estate advertisements and make a noise that couldn’t be ignored. It’s important to note that this ad was not about driving sales but driving awareness of the building and positioning Dubai Properties as a high-end developer. INSIGHT: The truly affluent don’t like flashy displays of wealth, they prefer quiet understatement. Of course, this outlook on life goes against everything that Dubai stands for and is known for. SOLUTION: To position 1JBR as a haven from the flash, gaudy, ostentatious world that most people in Dubai love. Because 1JBR is none of these things, it won’t appeal to the wanna-be try-hards who believe that gold taps and diamond chandeliers are the only way to prove wealth and status. So the strategy became less about focusing on mass attraction, and more about focusing on a slightly subversive selection strategy. Because 1JBR really isn’t for everyone. Film advertisement created by FP7, United Arab Emirates for Dubai Properties, within the category: Professional Services.

Content advertisement created by Mindshare, United Arab Emirates for HSBC, within the category: Finance.