With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

Ambient advertisement created by Saatchi & Saatchi, United Arab Emirates for K9 Friends, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Ambient advertisement created by Leo Burnett, United Arab Emirates for Procter & Gamble, within the category: House, Garden.

Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

In a transient city of 90% expats, Dubai Properties is a real estate developer that makes Dubai feel like home. Villanova is a new residential community designed to do just that, and this launch film hopes to convince even serial expats to put down roots. Film advertisement created by Nomads, United Arab Emirates for Villanova, within the category: Professional Services.

Fatima attends an international school in Dubai, Shirley is her best friend. They spend all their time together, chatting, having fun, and occasionally getting in trouble for it. When Fatima tries to return Shirley’s missing lunchbox, she receives an unexpected gift that brings them even closer. Fatima and Shirley explore themes of empathy and tolerance, the central tenets of Ramadan, from the point of view of two young friends, who despite their backgrounds, find common ground every day. It’s a heartwarming day in the life film for the global market with nuanced and authentic performances by two wonderful young actors, who bring each moment to life. Film advertisement created by Rapp, United Arab Emirates for Apsara Pearl, within the categories: Food, Public Interest, NGO.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

To celebrate mothers in the Middle East, around Mother’s Day recently, Babyshop, a leading Middle East retailer, along with its agency, has created a new Arabic word: Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for “parenthood”. Written “الابوة” and pronounced “Al Obuwah”, it translates into “fatherhood”, omitting mention of the mother. Other words for “parenthood” such as the one from UN called “Walediya” are also derived from paternal-centered roots. To represent a brand that stands for “Celebrating parenthood”, the agency worked with a team of Arabic writers to introduce a new Arabic word to include mothers and fathers. “الأموبوة”, pronounced “Al Umobuwah” translates into “Motherhood & Fatherhood”, and gives both parents equal representation in the word. With the introduction of “Al Umobuwah”, Babyshop wishes to recognize and celebrate mothers not just for Mother’s Day, but for every other day. An online video launched to share the idea and purpose behind the campaign, features people who have embraced and used the word. Arab Influencers have shared the idea and are endorsing it and are creating social media interactions with their followers around it. The word will also be shared across schools. A new clothing line titled“Al Umobuwah” has been launched for toddlers, infants, kids, teens and adults with a show planned to introduce the collection. The campaign includes in-store and out-of-store interactive experiences, to get people acquainted with the word, eventually aimed at getting this word into the Arabic dictionary. Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.

If you had just bought the worlds largest TV, would you ever want to leave home again? So if you were going to spend all your time indoors, why would you need any outdoors stuff? Saatchi X Dubai created a character (Big Ali Quinn) who decided to give away all his outdoor stuff for free and got the entire city talking about him. Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Sharp, within the category: Electronics, Technology.

Huawei P10 latest online video titled ‘What is your story?’ encourages people to see beyond what is right in front of them, and adjust their focus, shining a light on the changing landscape of a more progressive and empowered Arab female. In the first week, the online video has gathered over 9.2 million views on YouTube and social media platforms. Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Huawei, within the category: Electronics, Technology.

To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly. Film advertisement created by Socialize Agency, United Arab Emirates for Old El Paso, within the category: Food.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Good Night, within the category: Non-Alcoholic Drinks.

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception. Ambient advertisement created by DDB, United Arab Emirates for Alserkal Avenue, within the category: Education.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Tajawal, within the category: Hospitality, Tourism.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.