The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it’s not stopping now. The organisation remains operational across the country, together with their partner the Afghan Red Crescent Society. To generate much-needed support for the organisation, Wunderman Thompson has created a data-led film, ‘React For Real’. Inspired by the timeless expression, ‘If I had a dollar for every time…’, the film demonstrates the potential monetary value of our reactions on social media. The team conducted an intensive data analysis of social media reactions as well as research on real-time needs in Afghanistan for ICRC. Anonymous data was garnered, studied, and analysed to highlight the emojis and hashtags that were most commonly used in response to this crisis. Wunderman Thompson Dubai worked together with teams in Sydney, Seattle, London, and New York to bring this global Digital advertisement created by WPP, United Arab Emirates for International Committee of the Red Cross (ICRC), within the category: Public Interest, NGO.

Huawei P10 latest online video titled ‘What is your story?’ encourages people to see beyond what is right in front of them, and adjust their focus, shining a light on the changing landscape of a more progressive and empowered Arab female. In the first week, the online video has gathered over 9.2 million views on YouTube and social media platforms. Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Huawei, within the category: Electronics, Technology.

Outdoor advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

The Pepsi Bot-tler chatbot is an innovative messenger bot where users could order their preferred Pepsi beverage at an even in Dubai called Fashion Forward. The bot then notifies the user when their beverage is ready to be picked up! The innovation in this chatbot is the back end ordering system's integration with the front end bot interface. This was built by alivenow, a leading digital agency with a focus on tech. Digital advertisement created by AliveNow, United Arab Emirates for Pepsi, within the category: Non-Alcoholic Drinks.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Arab Emirates for Johnson & Johnson, within the category: Health.

Film advertisement created by Science & Sunshine, United Arab Emirates for The Modist, within the category: Fashion.

Film advertisement created by M&C Saatchi, United Arab Emirates for Shell, within the category: Industrial, Agriculture.

Film advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly. Film advertisement created by Socialize Agency, United Arab Emirates for Old El Paso, within the category: Food.

Film advertisement created by TBWA, United Arab Emirates for Royal Opera House Muscat, within the category: Recreation, Leisure.

Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

Film advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Content advertisement created by Mindshare, United Arab Emirates for HSBC, within the category: Finance.

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.