Film advertisement created by TBWA, United Arab Emirates for Royal Opera House Muscat, within the category: Recreation, Leisure.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception. Ambient advertisement created by DDB, United Arab Emirates for Alserkal Avenue, within the category: Education.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4. Direct advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Film advertisement created by BBDO, United Arab Emirates for Etisalat, within the category: Electronics, Technology.

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake. Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Direct advertisement created by FP7, United Arab Emirates for FP7, within the category: Agency Self-Promo.

The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it’s not stopping now. The organisation remains operational across the country, together with their partner the Afghan Red Crescent Society. To generate much-needed support for the organisation, Wunderman Thompson has created a data-led film, ‘React For Real’. Inspired by the timeless expression, ‘If I had a dollar for every time…’, the film demonstrates the potential monetary value of our reactions on social media. The team conducted an intensive data analysis of social media reactions as well as research on real-time needs in Afghanistan for ICRC. Anonymous data was garnered, studied, and analysed to highlight the emojis and hashtags that were most commonly used in response to this crisis. Wunderman Thompson Dubai worked together with teams in Sydney, Seattle, London, and New York to bring this global Digital advertisement created by WPP, United Arab Emirates for International Committee of the Red Cross (ICRC), within the category: Public Interest, NGO.

Integrated advertisement created by Mint MENA, United Arab Emirates for Acuvue, within the category: Health.

Edgehogs is an art studio based in Dubai specializing in building a wondrous world where the audience is reached not only via visuals but through technologically advanced mediums and methods involving motion graphics and hyper-realistic 3D animations and videos. Integrated advertisement created by Icon Advertising, United Arab Emirates for Edgehogs Studio, within the categories: Agency Self-Promo, Media.

Together with Lincoln and GTB, electriclimefilms has produced three inspirational films reflecting the perspectives of three entrepreneurs, while incorporating captivating visuals of a thriving Middle East to promote 'The Lincoln Aviator’, which launched in December in the Middle Eastern and North African regions. The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path. The three films were shot on an Alexa Mini Large Format motion picture camera, paired with Zeiss Super Speeds lens — a vintage spherical lens that flairs beautifully, providing a cinematic look and glimpse into the journey of each entrepreneur. Running footage was shot in the scenic mountains and the city skylined streets of Dubai - the use of a tracking vehicle ensured steadiness to the refined visuals and a sense of scale worthy of the Lincoln Aviator’s confident form. Film advertisement created by GTB, United Arab Emirates for Lincoln, within the category: Automotive.

With 100 years of passion and innovation, we enter the next century with hope. Digital advertisement created by THREE59, United Arab Emirates for Mazda, within the category: Automotive.

Film advertisement created by Publicis, United Arab Emirates for Maggi, within the category: Food.

You don’t need to see a shrink for a self reflection exercise. Just don’t do it when you are hungry. Because you are not you when you are hungry. Film advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.