How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks. Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Today, 1 in 3 children are out of school in countries affected by war of disaster. In May 2019, UNICEF, showcased the effects of this crisis with a unique exhibition at Palma De Mallorca Airport, Spain to urge delegates attending the Third International Conference on Safe Schools to take positive action. Introducing, The Class of No Tomorrow. The Class of No Tomorrow is an experiential exhibition of three wood sculptures, each one made from wooden debris taken from schools destroyed by armed conflicts. The wood was sourced from the remains of three affected schools (Left to right). 1. Left: Novotoshkivske School, Ukraine 2. Middle: Ogweni Primary School, South Sudan 3. Right: Khalid bin Wal id School, Iraq Shaped like children, these sculptures symbolized the innocent victims who lost their schools and right to learn due to armed conflicts. The exhibition was placed at the baggage collection area in Palma de Mallorca Airport, Spain – a spot where every delegate attending the Safe Schools Conference 2019, would pass through. Experiential advertisement created by Traffic, United Arab Emirates for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United Arab Emirates for Vitaene C, within the category: Non-Alcoholic Drinks.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Content advertisement created by Mindshare, United Arab Emirates for HSBC, within the category: Finance.

Nursery signs, animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer. Film advertisement created by Saatchi & Saatchi, United Arab Emirates for C Positive, within the categories: Health, Professional Services, Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United Arab Emirates for KIA, within the category: Automotive.

Only 1/3rd of residents in the United Arab Emirates (UAE) save for retirement. With the rising costs of living and raising a family, retirement planning is no longer a priority. Living fast-paced lives in cities such as Dubai and Abu Dhabi, people tend to focus on their immediate needs and their children’s future, forgetting their own. While they focus on succeeding in life at work, they often forget about life after work. Emirates NBD is a leading banking brand in the UAE and in the Middle East. And wanted to promote the importance of retirement plans in one’s financial portfolio as a means of securing a more fulfilling financial future. Head of Insights & Strategic Planning, Creative Strategy: Tahaab Rais Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Direct advertisement created by Ogilvy, United Arab Emirates for Lucky Iron Fish, within the category: Public Interest, NGO.

Digital advertisement created by Buzzman, United Arab Emirates for Durex, within the category: Health.

Integrated advertisement created by Serviceplan, United Arab Emirates for Bridgestone, within the category: Automotive.

Direct advertisement created by The Classic Partnership, United Arab Emirates for Aster, within the category: Health.

Film advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

Film advertisement created by Serviceplan, United Arab Emirates for BMW Middle East, within the category: Automotive.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Experiential advertisement created by The Classic Partnership, United Arab Emirates for Medcare Hospitals & Medical Centres, within the categories: Health, Professional Services.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.