Film advertisement created by MullenLowe Group, China for Minute Maid, within the category: Non-Alcoholic Drinks.

Copping up with the need of nowadays female consumers, HUAWEI Mate 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies, HUAWEI strategically promotes this specialized phone by launching a themed campaign #foryourself , in order to support female self-reliant theory and to raise them the awareness of self-improvement. Throughout the campaign, 7 independent ladies demonstrate 7 different forms of female self-reliant in modern life. The commercial video delivers strong messages, not only but includes: women should start from their hearts, they deserve to have dreams and have the chances to make their dreams come true; they have the privilege to make friends they as wished and to explore want they want to; they are qualified to form their own values and their points of view to life. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. Partnering with China’s most popular running apps such as CoDoon, JoyRun and Rejoice, BMW dove deep into runners data regarding speed, pace, distance and total calories burned. Then in collaboration with world class visual data artist Joshua Davis, BMW visualized their running data in a beautiful 3D way with codes, colors and shapes. For example cylindrical shapes represent the runner’s pace - the taller the cylinders the faster your pace. Color represents speed: red is slow, blue is medium and green is fast. By interacting and rotating their personalized art, runners can discover even more data from different angles. Digital advertisement created by Wieden + Kennedy, China for BMW, within the category: Automotive.

Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem. The corporation believes that a necessary item that protects human life doesn’t have to be something that will cause devastation to the environment, so they partnered with WWF for Earth Day 2021 to generate more awareness about the issue. The campaign includes an event titled "Fading Sea Creatures", a shocking live performance by emerging artist Qiurui Du. The performance focused on jellyfish, the world's most resilient sea creature, to convey the message of how even the oldest animal on earth that survived calamities, mass extinctions, and outlived dinosaurs, may soon fall to the consequences of mask pollution. The performance featured Qiurui’s jellyfish painting which was on canvas made entirely out of disposable face masks. The painting was made with hydrochromic paint, which disappeared when the mask canvas was submerged underwater. The jellyfish painting reappeared when the mask canvas was removed from the water, conveying the message of how life will return to our seas when we remove the presence of masks from our oceans. Integrated advertisement created by F5, China for Alibaba, within the categories: Health, Personal Accessories, Public Interest, NGO, Retail Services.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, China for Milka, within the category: Confectionery, Snacks.

Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

Film advertisement created by DDB, China for Eclipse Mints, within the category: Confectionery, Snacks.

Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

F5 recently made a B2B ad for iQIYI, a Chinese online movie and video website, and one of the largest streaming platforms in the world. The commercial was targeted to brands advertising in the entertainment giant’s platform. The brief was to create a spot that would communicate to advertisers the communication advantages and benefits of Smart TV advertising, show data support, and why iQIYI is the leader in the industry. Film advertisement created by F5, China for iQIYI, within the category: Media.

Film advertisement created by We Are Social, China for Acer, within the category: Electronics, Technology.

Music: Composer etc: Kahra Scott James Film advertisement created by Ogilvy, China for Thiên Long, within the category: Office Equipment.

Film advertisement created by FCB, China for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by FCB, China for Chips Ahoy, within the category: Confectionery, Snacks.

Film advertisement created by Stig&Xi, China for Toshiba, within the category: Electronics, Technology.

With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times. Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.