Final Frontier’s new collaboration with We Are Social Shanghai is an intergalactic battle epic promoting Acer’s Predator range of gaming hardware, directed by Paulo Garcia and Zombie Studio. The concept needed to specifically sell the Predator range’s unique heat-battling technology, tackling a common problem for hardcore gamers. To that end, Final Frontier executive producer Gus Karam worked alongside We Are Social from the outset to shape the storyline.

Film advertisement created by DDB, China for Eclipse Mints, within the category: Confectionery, Snacks.

Film advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film. Outdoor advertisement created by JCDecaux, China for Tencent Video, within the category: Electronics, Technology.

Film advertisement created by Grey, China for Volvo, within the category: Automotive.

Film advertisement created by Civilization, China for Mengniu, within the category: Non-Alcoholic Drinks.

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

Film advertisement created by We Are Social, China for Acer, within the category: Electronics, Technology.

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

A spot rejoicing the way technology allows us to communicate and connect with our loved ones and past and future selves. Film advertisement created by Leo Burnett, China for China Mobile, within the category: Electronics, Technology.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.