China
Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.
In China, children are enjoying a wider variety of food like pizzas, hamburgers, pastas and more. Our client, Zhong He Feng Jing needed to find a way to make them love rice more. Children look up to mythological heroes from ancient Chinese history like the legendary Monkey King to the fearless warrior Guan Yu. So we dug deeper into their stories and discovered that rice played an important role in their adventures and victories. We called upon these mythological heroes and created an epic storybook, filled with inspiring stories and mouthwatering dishes. Our heroes and their stories with rice were brought to life with vibrant illustrations, combined with interactive elements for children to create popular rice dishes. By combining history and rice in a new way, children were hungry for more stories, served best with rice. Integrated advertisement created by Dentsu, China for Zhong He Feng Jing, within the category: Food.
Production Company: Hurrah! Ambient advertisement created by Fred & Farid, China for Air France, within the category: Transport.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.
Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.
Ambient advertisement created by Fred & Farid, China for Sea Shepherd, within the category: Public Interest, NGO.
Film advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.
Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.
Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.
These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.
Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.
Liu Wen finishes a shooting and receives a text message for the secret party. What follows now is a series of back and forth cuts been Liu Wen and the party crew. It goes between Liu Wen walking to her car and taking off to the party location, while the crew is setting up in the plane to get the party started. Liu wen arrives at the party and they celebrate. The music is at its peak and the B- Boy and B- Girl are battling with their best dance moves, they are having a great time together. Film advertisement created by The Hype | Pixomondo, China for Puma, within the categories: Fashion, Retail Services.
A runner, boxer, footballer, and basketballer—all aged between 10 and 13 years old—ask for their independence. Film advertisement created by RGA, China for Nike, within the category: Fashion.
Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem. The corporation believes that a necessary item that protects human life doesn’t have to be something that will cause devastation to the environment, so they partnered with WWF for Earth Day 2021 to generate more awareness about the issue. The campaign includes an event titled "Fading Sea Creatures", a shocking live performance by emerging artist Qiurui Du. The performance focused on jellyfish, the world's most resilient sea creature, to convey the message of how even the oldest animal on earth that survived calamities, mass extinctions, and outlived dinosaurs, may soon fall to the consequences of mask pollution. The performance featured Qiurui’s jellyfish painting which was on canvas made entirely out of disposable face masks. The painting was made with hydrochromic paint, which disappeared when the mask canvas was submerged underwater. The jellyfish painting reappeared when the mask canvas was removed from the water, conveying the message of how life will return to our seas when we remove the presence of masks from our oceans. Integrated advertisement created by F5, China for Alibaba, within the categories: Health, Personal Accessories, Public Interest, NGO, Retail Services.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.