In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

Film advertisement created by Dentsu, China for Nissan, within the category: Automotive.

With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times. Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

It's just the sweetest and furriest Polar Bear you will see this summer. Created in CG, just like the snowy environment, all in our Wrocław studio. Live shoot part is taken in China. A Milkana lollipop ad launched in the Asian market. Film advertisement created by Publicis, China for Milkana, within the category: Confectionery, Snacks.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem. The corporation believes that a necessary item that protects human life doesn’t have to be something that will cause devastation to the environment, so they partnered with WWF for Earth Day 2021 to generate more awareness about the issue. The campaign includes an event titled "Fading Sea Creatures", a shocking live performance by emerging artist Qiurui Du. The performance focused on jellyfish, the world's most resilient sea creature, to convey the message of how even the oldest animal on earth that survived calamities, mass extinctions, and outlived dinosaurs, may soon fall to the consequences of mask pollution. The performance featured Qiurui’s jellyfish painting which was on canvas made entirely out of disposable face masks. The painting was made with hydrochromic paint, which disappeared when the mask canvas was submerged underwater. The jellyfish painting reappeared when the mask canvas was removed from the water, conveying the message of how life will return to our seas when we remove the presence of masks from our oceans. Integrated advertisement created by F5, China for Alibaba, within the categories: Health, Personal Accessories, Public Interest, NGO, Retail Services.

Film advertisement created by FCB, China for Chips Ahoy, within the category: Confectionery, Snacks.

Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby. Outdoor advertisement created by JCDecaux, China for Nescafe, within the category: Non-Alcoholic Drinks.

Music: Composer etc: Kahra Scott James Film advertisement created by Ogilvy, China for Thiên Long, within the category: Office Equipment.

Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

A web-based app lets you unleash your inner wild child by transforming your smartphone into your very own high octane, tire-eating Ford Mustang – all you need is your phone and a tabletop. Digital advertisement created by GTB, China for Ford, within the category: Automotive.

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai's South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station. Outdoor advertisement created by Havas, China for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.

Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.

Film advertisement created by Wieden + Kennedy, China for Tiffany Keys, within the category: Personal Accessories.