China

WVA

Film advertisement created by Ogilvy, China for NetEase Lottery, within the category: Gaming.

WVA

Film advertisement created by Grey, China for Volvo, within the category: Automotive.

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‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

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Ambient advertisement created by Grey, China for Joy of Life, within the category: Public Interest, NGO.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Fu

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Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

WVA

It's just the sweetest and furriest Polar Bear you will see this summer. Created in CG, just like the snowy environment, all in our Wrocław studio. Live shoot part is taken in China. A Milkana lollipop ad launched in the Asian market. Film advertisement created by Publicis, China for Milkana, within the category: Confectionery, Snacks.

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Porsche 911 has been known for its distinctive car body design and perfect engine, but the 911 has more to offer than power alone. It owns one of the most exciting engine sounds in the history of sports cars. To celebrate the 50th anniversary, we created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911. The Gaming experience: http://50years-911-en.porsche-events.cn Demo Video: http://youtu.be/lrb4TB8YeiA Film advertisement created by Fred & Farid, China for Porsche, within the category: Automotive.

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Film advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

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Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

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Film advertisement created by MullenLowe Group, China for Minute Maid, within the category: Non-Alcoholic Drinks.

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Music: Composer etc: Kahra Scott James Film advertisement created by Ogilvy, China for Thiên Long, within the category: Office Equipment.

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BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. Partnering with China’s most popular running apps such as CoDoon, JoyRun and Rejoice, BMW dove deep into runners data regarding speed, pace, distance and total calories burned. Then in collaboration with world class visual data artist Joshua Davis, BMW visualized their running data in a beautiful 3D way with codes, colors and shapes. For example cylindrical shapes represent the runner’s pace - the taller the cylinders the faster your pace. Color represents speed: red is slow, blue is medium and green is fast. By interacting and rotating their personalized art, runners can discover even more data from different angles. Digital advertisement created by Wieden + Kennedy, China for BMW, within the category: Automotive.

WVA

Film advertisement created by Wieden + Kennedy, China for Tiffany Keys, within the category: Personal Accessories.




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