Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

Film advertisement created by Idea Studio, Canada for Electrical Safety Authority, within the category: Public Interest, NGO.

Direct advertisement created by Rethink, Canada for BC Centre for Disease Control, within the category: Public Interest, NGO.

Film advertisement created by John St, Canada for AdBands, within the category: Recreation, Leisure.

The British Columbia Construction Association’s message is clear: “Don’t Be A Tool”. The British Columbia Construction Association (BCCA) launched a new anti-bullying and harassment campaign in April, to coincide with BC Construction Month. The BCCA, and Vancouver agency Rethink, released a series of animated spots that tackle problematic workplace behaviour with the tagline “Don’t Be A Tool”. The campaign follows a year-long research project between BCCA and the Construction Workforce Equity Project that found three behaviours — bullying, hazing and sexual harassment—to be common problems in the industry. The series of three animated videos focus on each one of these behaviours with a unique and refreshing tone. “It can help spark conversation and awareness to these behaviours on construction work sites or, for that matter, in any job," says Chris Atchison, president of the B.C. Construction Association. "Right now there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality,” says Morgan Tierney, Managing Partner at Rethink.”We needed to create something that would cut through and get noticed. Using cartoon characters allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable" Out of the estimated 180,000 people working in B.C.’s construction industry, only five percent are women—something BCCA is working to change. They’re hoping this will improve worker retention overall and increase women to ten percent within the next decade. This anti-bullying campaign is part of a larger Builders Code initiative to set a baseline code of conduction standard in construction and improve workplace behaviour. Film advertisement created by Rethink, Canada for B.C. Construction Association, within the categories: Industrial, Agriculture, Public Interest, NGO.

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter. Ambient advertisement created by DDB, Canada for Canadian Tire, within the category: Retail Services.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Made specifically for YouTube, this Pre-roll unexpectedly reminds parents that McDonald's is the one place where kids can truly play with their food. Digital advertisement created by Tribal, Canada for McDonald's, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.

Digital advertisement created by Cundari, Canada for Sick Kids Hospital, within the category: Health.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by Dead Famous, Canada for Northern Credit Union, within the category: Finance.

Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

40 years of exceptional footwear. 40 years of Canadian adventures. Explore with Baffin. Film advertisement created by Elemental, Canada for Baffin, within the category: Fashion.

Film advertisement created by DDB, Canada for Bee Friendly, within the category: Public Interest, NGO.

Two best friends expected the opening night of World MasterCard Fashion Week would be amazing. But they never expected it would include a famous supermodel and a Priceless Surprise courtesy of MasterCard Canada. Digital advertisement created by McCann, Canada for MasterCard, within the category: Finance.

Few can do what you do is Format’s message for all creative professionals. To share this message with the world, we’ve create a series of ads that showcase the creativity of our community. From zip line modeling and pancake flipping to falconry and the dark arts, we're celebrating everything that creative professionals—photographers, models, designers, artists, fashion designers, illustrators—are better at.