Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Made specifically for YouTube, this Pre-roll unexpectedly reminds parents that McDonald's is the one place where kids can truly play with their food. Digital advertisement created by Tribal, Canada for McDonald's, within the category: Food.

Film advertisement created by Dentsu, Canada for Alzheimer Society, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

The campaign highlights coin-worthy moments in history that have changed the world. This campaign platform uses innovative and engaging storytelling to motivate the population to learn more about Canadian history, focusing on two key moments in Canadian history. For each coin launch, the Royal Mint has recreated these historical moments and has brought them to life using a mix of photography, visual FX and cinemagraph techniques, to get audiences excited and intrigued about these important events. The stories then continued into other activations where the stories were retold in new ways leveraging modern platforms and contexts. Film advertisement created by McCann, Canada for The Royal Canadian Mint, within the category: Other.

Film advertisement created by Zulu Alpha Kilo, Canada for Tim Hortons, within the category: Food.

Dove Men+Care is committed to championing paternity leave. This year, the Government of Canada has enacted an additional five-week, use-it-or-lose-it parental leave benefit. We documented 5 dads for 5 weeks to inspire more fathers to #TakeTheTime. Content advertisement created by Ogilvy, Canada for Dove Men+Care, within the categories: Beauty, Health.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Tourism Victoria employs futuristic phone booths to deliver a uniquely Victoria experience to consumers via tablet-based telephones offering first person point of view video tours of key attractions. At random times during the day the tablet telephone rings and consumers are connected via live video chat with a Tourism Victoria representative giving away two night stays and cash! www.victoriacalling.com Ambient advertisement created by Inventa, Canada for Tourism Victoria, within the category: Transport.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Film advertisement created by John St, Canada for War Child, within the category: Public Interest, NGO.

There are thousands of children in Canada awaiting permanent homes. It’s heartbreaking...yet no one seems to know about it. Until The Last Child needed to develop communication that would address this issue. After rigorous research, we discovered that there are currently over 30,000 children waiting for families. A number that we brought to life in a striking way. We created a spot with an empty sports stadium that holds 30,000, and one solitary child at the center. The spot features a rendition of Kings of Leon’s “Use Somebody” sung by a choir of Canadian children. Our spot launched on TV, cinema, and online nation-wide in Canada on Family Day – a statutory holiday in Canada symbolizing the importance of family. It was the perfect opportunity to highlight that while many kids were enjoying a fun-filled weekend with their parents, thousands of kids where still waiting for permanent families of their own. Film advertisement created by The&Partnership, Canada for Until The Last Child, within the category: Public Interest, NGO.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

To view the website go to http://www.stopthechase.ca Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

In the wake of the recent burst of social media conversation surrounding video evidence of domestic abuse, this video campaign seeks to steer the discussion towards how to end violence against women. It provides a way for people to help alleviate the problem by creating a video with a message that should be shared on social networks. Digital advertisement created by KBS+, Canada for Interval House, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, Canada for Prostate Cancer Canada, within the category: Health.