Digital advertisement created by Blammo, Canada for Orville, within the category: Confectionery, Snacks.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”. Digital advertisement created by Arrivals + Departures, Canada for VH, within the category: Food.

Director of Integrated Production, Producer: Jen Mete Performed by: Choir!Choir!Choir! Digital advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Digital advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

A lot of people don’t know that the city of Toronto has free condoms for anyone, no questions asked. Toronto Public Health keeps the condoms in giant, self-serve bowls at sexual health clinics, community health centres, and colleges and universities across the city. “Life in the bowl” is a series of short cartoons that treat the condoms as characters who live in those bowls. The condoms live their lives, waiting for the inevitable moment they’ll be chosen. They know they’ll be taken at some point—just not exactly when. Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

Weblink: http://www.lamato.net Film advertisement created by DDB, Canada for Lamato Network, within the category: Recreation, Leisure.

Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority. Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.

Ambient advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Film advertisement created by Taxi, Canada for AMA Insurance, within the category: Finance.

Integrated advertisement created by Wunderman Thompson, Canada for The Royal Canadian Legion, within the category: Public Interest, NGO.

Rethink's newest spot for Vancouver's Science World stars this (unnamed) airport's most dedicated x-ray screener. Think twice about packing that nail clipper in your carry-on. Film advertisement created by Rethink, Canada for Science World, within the category: Recreation, Leisure.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo. Film advertisement created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance - however, it's also an opportunity to understand that some aren't as lucky” said Ghislaine Théoret, Director of Garde-Manger Pour Tous. “An estimated one in six Canadian children are faced with food insecurity, and the Montreal area has the highest child poverty rate in Quebec.” To reflect the daily realities of children living with food insecurity, the campaign puts a meaningful twist on a Christmas tradition: the Advent calendar. Appearing on outdoor signage, online and social networks, this version of the calendar features the usual doors, but while some open to reveal a chocolate, others only reveal an empty space—a nod to the organization’s tagline since 2014, “Help Us Fill the Emptiness.” The three colourful, festive designs used in the campaign were created in conjunction with local illustrators Geneviève Bigué, LaCharbonne and maxprevo. In addition to the ad campaign, over 100 copies of the Advent calendar were handed out to Quebecois influencers and across the charity’s and the agency’s networks. “The idea here is that the item itself acts as the message. The calendars become actual awareness-raising tools for the cause as well as Garde-Manger Pour Tous’s mission,” explained Anne-Claude Chénier, Vice-President of Creative Advertising at Cossette. In keeping with the spirit of the campaign, Cossette Media partnered with highly popular Quebec-based recipe blog 3 fois par jour. Today, visitors to the site will notice a new, impactful logo, 0 fois par jour (0 Times a Day), as well as empty plates and recipe cards in GMPT colours. This creative media approach allowed the Garde-Manger to intercept visitors to the website at the exact moment they were planning their holiday menus. “3 fois par jour and OBOX were phenomenal partners in achieving our vision and supporting Garde-Manger Pour Tous” noted Axel Dumont, SVP and General Manager, Quebec and East, at Cossette Media. “By working together from the onset, creative and media agencies have the ability to create impactful ideas and strong results — and Garde-Manger Pour Tous’ campaign demonstrates precisely that.” Garde-Manger Pour Tous also received support from media partners like Astral Media, Bell Media, La Presse, OBOX., Outfront, Ricardo Media, and UB Media. Integrated advertisement created by Cossette, Canada for Garde-Manger Pour Tous, within the category: Public Interest, NGO.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Canada for Toronto After Dark Film Festival, within the category: Recreation, Leisure.