After a lifetime of hard work, no one should have to struggle just to make ends meet. Watch our video and see why it’s time for a better Canada Pension Plan for all. Film advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Production House: Banditos Bros. Film advertisement created by Cundari, Canada for BMW, within the category: Automotive.

Film advertisement created by John St, Canada for President's Choice, within the category: Retail Services.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

The more we own cancer, the less it owns us. Film advertisement created by Daughter Creative, Canada for Alberta Cancer Foundation, within the category: Public Interest, NGO.

The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada’s largest professional theatre for young audiences, Young People’s Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people. The “Star in AR” campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences. Integrated advertisement created by Zulu Alpha Kilo, Canada for Young People’s Theatre, within the category: Other.

Many of us use drinking as a form of socialization with friends, colleagues and family. The normalization of regular social drinking has created a generation of chronic drinkers. So we decided to help them curb their bad habits and drink more responsibly by giving a voice to the greatest victim of social drinking: their Liver. Meet My Liver. The first chatbot designed to help you better regulate your social drinking habit. Slightly bitter from years of abuse, your liver is still happy to give you tips on how to avoid hangovers, reminders to drink responsibly and let’s you log how many drinks you consume. Those logs help your liver get a better gauge on what you need in order to keep that hangover at bat, as well as provide you with weekly reports of how much you’ve consumed (if, for some reason, you happen to forget). Digital advertisement created by Bleublancrouge, Canada for Let’s Drink Better, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Design advertisement created by John St, Canada for Boston Pizza, within the category: Food.

A campaign for universal Pharmacare in Canada. Film advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Film advertisement created by Will Creative, Canada for BC Children’s Hospital, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

Digital advertisement created by Leo Burnett, Canada for Leo Burnett, within the category: Agency Self-Promo.

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Ambient advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.